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North End Subaru

Lunenburg, MA

4.9
1,248 Reviews
North End Subaru is located on Rte. 13 in Lunenburg, MA. A proud member of the Colonial Automotive Group, we are a country dealership with country values. We offer over 350 New and Pre-Owned cars, Certified Service Technicians, and much more.
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757 Chase Rd

Lunenburg, MA

01462

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Showing 1,248 reviews

September 08, 2025

Bob Waite was able to point me in the direction of the perfect car for me! More

by JANE13403
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bob Waite
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 06, 2025

Justin is very personable and friendly. He is knowledgeable about the product and listens to us when we tell him what we would like in a vehicle. More

by waynen90
Sales Price Transparency
Trade-in Experience
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
4.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 06, 2025

Hey Subaru fans ! Simple ! I bought the Best from the Best, so I could continue on my journey with the Best. See how Simple Life can Be ? Subaru Hybrid Fo More

by Thomas
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Greg Nuorimo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jason Cote
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Pinto
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 06, 2025 -

Thomas responded

You folks are First Class! Quiet on the outside but filled with 'Easter Eggs' on the inside. The entire process was excellent. No one talks down to you there. The room is filled with "All Adults", too. Thanks to All of You for a pleasant experience! See you down the road ... Yes, I will certainly recommend you for both Sales & Service! Meanwhile, Be Well, Be Happy, & Keep Smiling!!

September 06, 2025

Greg delivered the Forester to me and went over all the features in the car and answered any questions I had. More

by cdtrotter-7
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Greg Nuorimo
5.0
This rating includes all reviews, with more weight given to recent reviews.
September 02, 2025

Great customer service and knowledgeable staff! I’ve bought 8 cars at North End since 2009 and always come home satisfied. More

by AWILBON
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bob Waite
5.0
This rating includes all reviews, with more weight given to recent reviews.
August 20, 2025

I am just singing the impossible dream song since I met greg and purchased the forester. More

by dohertytom2
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Greg Nuorimo
5.0
This rating includes all reviews, with more weight given to recent reviews.
August 19, 2025

Too far for us to travel. too longer than expected to receive vehicle.had issues with vehicle. More

by ronaldlachance
Recommend Dealer
No
Employees Worked With
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jason Cote
3.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 19, 2025 -

North End Subaru responded

Hello, Thank you for taking the time to reach out to us about your experience at North End. My name is Jason Cote, and I am the General Manager here at North End. I see you left some feedback about your experience with myself and the dealership. I am sorry the drive here was far for you. I spoke to my staff that we actually drove the car to you because of how long the drive was for you after the purchase was made, and you are saying that you have had an issue with the vehicle. I would love to hear more about it to help rectify the situation for you. Again, I would like to help, and I didn't have the pleasure of meeting you while you were here, but I would love to help you out with the issued you are having. You can reach me at jcote@northendsubaru.com. Thank you, Jason Cote General Manager North End Subaru

August 08, 2025

Chadi was an Awesome Salesman,in my choice of vehicle! Tom with all the paperwork Awesome More

by helengodin
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chadi Atallah , Sales Department
August 05, 2025

I recently purchased a Subaru Ascent. Our salesperson Justin was very informative, all while maintaining a friendly no-pressure approach. I am very happy with my new car, and highly rec More

by jaylynpar0711
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Dak
5.0
This rating includes all reviews, with more weight given to recent reviews.
August 05, 2025

Great experience, both in May when we purchased our Subaru Outback, and again when we purchased our Crosstrek. Justin was super helpful with both purchases. Would definitely recommend! More

by kristin_mcclellan
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
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