Back

Premier Subaru

Branford, CT

4.8
2,936 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
Contact Dealership

155 North Main Street

Branford, CT

06405

Directions

By Type

Showing 2,936 reviews

January 21, 2020

New Subaru Forester I recently purchased a new 2020 Subaru Forester at Premier Subaru in Branford. I made an appointment initially with my daughter, and my wife met the More

by Mc
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Adam Arsenault, Andi Vilches, Jack ?
Jan 21, 2020 -

Premier Subaru responded

Congratulations on your brand new 2020 Subaru Forester! Thank you for choosing Premier Subaru! We are so pleased to hear about your positive experience with the Premier team! We wish you many years of happiness and look forward to seeing you again in the future!

January 21, 2020

Mike was great!! Low sales pressure, easy transition into my new Subaru. Very helpful and nice. Would highly recommend to anyone looking to buy a car More

by ptournas
Recommend Dealer
Yes
Employees Worked With
Michael Lucibello
January 20, 2020

I have been a customer of Premier Subaru for many years and I have never been disappointed. They are very customer service orient. Rare these days. More

by jgreenfield16
Recommend Dealer
Yes
Employees Worked With
Jack Bosciano, Neil Wetmore, Jessica Venditto
Jan 21, 2020 -

Premier Subaru responded

Thank you so much for your review ! We are so appreciative of your continued business !

January 19, 2020

2018 Legacy purchase Jack patiently explained fees & warranties involved & answered ALL questions. Andi was sweet & amazingly helpful showing us the functions. Took a long More

by greenacres
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jack Basciano
Jan 21, 2020 -

Premier Subaru responded

Thank you for your five star rating and review! We are so happy to hear about your positive experience with Andi and the Premier team! Thank you for choosing Premier Subaru!

January 18, 2020

This is the second Subaru I have leased through Premier Subaru. This experience by far exceeds my first experience 3 years ago. My saleswomen , Jessica Venditto, saw to every detail. From turning in my pr More

by dcalz
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jessica Venditto, Michael Colagiovanni
Jan 21, 2020 -

Premier Subaru responded

Thank you so much for choosing to come back to Premier to lease your second Subaru! We are so appreciative of your business. We are so very pleased to hear you had such a more positive experience this time around with our Premier team! We hope you love your Subaru Forester ! Feel free to reach out if you have any concerns or questions. We look forward to seeing you again in the future!

January 13, 2020

I was very pleased with Premier Subaru of Branford. My family and I have purchased many Subaru's and Premier has been my favorite by far. My only complaint would be with the detailing and application More

by Austin
Recommend Dealer
Yes
Employees Worked With
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Zachary Price
Jan 21, 2020 -

Premier Subaru responded

We are very pleased to hear that your overall experience with Premier has been a very positive one. We are sorry to learn you are not happy with the detailing. Please reach out to us so we can discuss this matter further . Thank you !

January 11, 2020

My wife and I recently purchased a new 2020 vehicle from Premier and we couldn’t be more disappointed. Our sales rep mislead us with smoke and mirrors. We thought we were getting a good deal and good packa More

by CT Subaru Owner 77
Recommend Dealer
No
Employees Worked With
Parker Pearlstein
1.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Marino
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : David Jones
Jan 11, 2020 -

Premier Subaru responded

Mr. Vanacore/ It is disappointing that you are listening to a dealer that didn't get your business - and, after you picked up the car. They are providing to you significant mis-information that is causing you unnecessary stress and is truly unfair. While we can provide you details as to our sales and manner of doing business compared to anyone else, rest assured that our dealership provided to you an exceptional deal on the vehicle you purchased. There is a reason why our dealership is the approved Subaru retailer for Costco, Consumer Reports, Geico Insurance, American Express and, about 100 other organizations. They are not. In addition, our dealership is the only Subaru dealership approved by the AAA for Automotive Repair. We have a low price guarantee on our vehicles, a three day exchange policy and a lifetime powertrain warranty - all items unavailable anywhere else. So, while that retailer is unfairly providing you information, rest assured that you did, in fact, purchase a vehicle at an exceptional value. While you didn't qualify for the Subaru of America Military Discount, our company provided you with an additional discount to offset that. We appreciate the service of those in the military and provide discounts on a daily basis. We simply cannot control the policies of the Subaru of America Military Discount Program and, neither can any other Subaru retailer. Our team did our best in providing to you accurate and truthful information. You are believing another retailer - who didn't get the sale - who has no regard for your satisfaction and, is attempting to provide you with misinformation to ruin the experience that you were provided with. It is simply too bad.

Jan 11, 2020 -

CT Subaru Owner 77 responded

It’s public information that Quality’s price for the same car, with more features is priced LESS than yours. I could have easily saved $1000 if I went to them and I would have ultimately gotten a better deal. I served in the military for 12 years and deployed overseas for 13 months. It’s sad to see that Subaru does not grant combat veterans a military discount when almost every other dealership out there does. What ever happened to the customer always being right? If your sales rep would have clarified that I was not getting the roof rails due to a difference of $500, then I would have paid more. It’s not about the money. It’s about the fact that you have insulted me on numerous occasions. I’ll make sure every VFW and American Legion within New Haven County is well aware that you do not grant Veterans discounts. I personally know a handful of individuals who have been loyal and satisfied Premier customers. I’ll make sure they are aware of my experience so that they can receive grade a customer service and better deals from other dealerships in the future.

Jan 11, 2020 -

Premier Subaru responded

Mr. Vanacore/ All of our pricing is clearly denoted on the internet - no inquiries required. Only Subaru of America controls the Military Discount Program and the provisions of that program. As our team discussed, we provided you with additional discounts to provide an accommodation to you - as you didn't qualify under the Subaru of America program. No dealership can govern the parameters of the Subaru of America program and, you are welcome to contact them directly to provide them your comments. Premier has provided military discounts for 20 years - and is proud to do it. Many of our team members are retired military, or, have active duty still in the various branches of the military. Premier provides support to military organizations including VA Hospitals. At this point, our owner would welcome a conversation with you. As you know, our team offered to install roof rails for you at no cost or, you can take advantage of our exclusive 3 Day Vehicle Exchange Program.

Jan 11, 2020 -

CT Subaru Owner 77 responded

If your dealership is willing to give us to opportunity to exchange our vehicle for the one we want, then we will take advantage of that. On top of that, what more do I need to provide to receive the veterans discount? Otherwise, Ill contact corporate Subaru and provide them with proof of my service to contest what you are indicating, regarding my eligibility for the discount. I’m sure they will be shocked with my experience. Nonetheless, if your owner wishes to speak with me, please have him give me a call.

Jan 11, 2020 -

Premier Subaru responded

Mr. Vacacore/ Our Exchange Policy is posted in our dealerships. Please reach out directly to Richard Marino, who can set up an appointment for you to visit and discuss the parameters. As we indicated, the Military Coupon Discount Program is a national program through Subaru of America. We are unable to make adjustments to their programs. You are welcome to contact Subaru of America directly.

Jan 11, 2020 -

CT Subaru Owner 77 responded

Is Bob Alvine the owner? If so, I’d like to speak with him. I already spoke with Rick and it unfortunately did not go well.

Jan 11, 2020 -

Premier Subaru responded

Mr. Alvine will call you.

January 10, 2020

A-1 dealership. Professional from walking into the showroom to driving off the lot. Obviously they operate by”The customer is always right” . Was given a complete hands on demo of all the bells and wh More

by actor one
Recommend Dealer
Yes
Employees Worked With
William Polito, Michael Colagiovanni
Jan 21, 2020 -

Premier Subaru responded

Thank you so very much for your comments! We are so very happy to hear of your positive experience with us at Premier Subaru! We are so appreciative of your business!

January 09, 2020

5 Stars, No Question From start to finish, our experience with everyone at Premier Subaru was top shelf. They were professional, friendly, informative, up front with us, More

by conahanpcf
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Adam Arsenault, Andi Vilches were extremely helpful and knowledgeable.
Jan 21, 2020 -

Premier Subaru responded

Thank you so very much for your comments! We are so very happy to hear of your positive experience with us at Premier Subaru! We are so appreciative of your business! Enjoy your new car !

January 06, 2020

Parker was friendly and welcomed questions about Subaru cars. Very good customer service. The New Show is STATE OF ART. One suggestion , night shoppers The cars might show better under A well listed More

by johnhozjan
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 21, 2020 -

Premier Subaru responded

Thank you for your comments! We are so very happy to hear of your positive experience with Parker and the Premier team ! We are so appreciative of your business! And thank you for your suggestions !

...
119
...