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Premier Subaru

Branford, CT

4.8
3,055 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,055 reviews

August 15, 2023

Tim Harris was amazing! The whole experience from start to finish with Tim was absolutely terrific! He listened, cared, was informative and took so much time teaching us abo More

by jackie.williams1966
Recommend Dealer
Yes
Employees Worked With
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 28, 2023 -

Premier Subaru responded

Hi Jackie, we're happy you found our staff to be so supportive during your experience here at Premier Subaru. Your recommendation means so much to us and we're so happy to have earned it. Thank you again for taking the time to let the world know about your positive experience. Have a great day!

August 14, 2023

On a Wednesday, I stopped in with my son to look at & test drive an Outback Wilderness Subaru. I was asked if I had an appointment. I did not. 5 seconds later a sales person was found that was not with a More

by KLFIENGO
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jake Guercia
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Juan Peguero
Dec 18, 2023 -

Premier Subaru responded

Klfiengo, we strive for 100% satisfaction, and it is great to see you had such a positive experience at Premier Subaru. We look forward to your next visit! Take care!

August 09, 2023

The Service Department was meticulous and very organized. It was quite impressive. Would highly recommend. More

by Subaru
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Brian Galaz
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 28, 2023 -

Premier Subaru responded

Hello, we strive for a high level of customer satisfaction in all aspects of our dealership. If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

Oct 28, 2023 -

Subaru responded

Thank you!

August 09, 2023

Premier Subaru is truly World Class! Why do I make this broad statement. Could it be the amazing Facility that has antique cars that suspend from a raised platform in the main Lobby? More

by Robert.fazzio
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Taylor Frawley
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 28, 2023 -

Premier Subaru responded

Hello, we strive for a high level of customer satisfaction in all aspects of our dealership. If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

August 05, 2023

Very helpful. Felt comfortable the moment I walked in. Very friendly people all around, even those that I was not dealing with. Glad I took the recommendation of More

by bdraz
Recommend Dealer
Yes
Employees Worked With
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Andi
Oct 28, 2023 -

Premier Subaru responded

Hi, thanks for your great review, and for giving our dealership such a high star rating! Our team is available should you require any extra help.

August 04, 2023

Premier Subaru is a high quality dealership. The customer service is top notch. The atmosphere is very welcoming. The employees are friendly and knowledgeable. Overall, excellent experience. More

by jenniferl_shea
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 28, 2023 -

Premier Subaru responded

Hi, in order to deliver the best experience possible, we try to set high expectations for ourselves. We're so glad to receive your positive review. Our team is available should you require any extra help.

August 04, 2023

Beware of large markups on parts prices above MSRP and deceptive invoice statements listing retail prices that are not the actual MSRP, but the inflated price. I recently had the strut and mount repla More

by aacryan
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Nick Koumoutseas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 04, 2023 -

Premier Subaru responded

Mr. Pelto/ Our team attempted to assist you the best we could with pricing, including a 15% discount on the full amount of the parts and the associated labor. We also supplied you with a complimentary loaner vehicle during the duration of the service. Typically, there would have been a charge for that car. We use the most current and up to date Subaru pricing book for parts and accessory prices. These feeds are daily and adjusted daily based on Subaru of America parts book changes. Online websites, including our affiliate websites, may advertise something less expensive on occasion for marketing purposes - but, it is required that you purchase it online and be responsible for the appropriate handling and shipping fees. On some parts - and Subaru of America is very clear on this - the online parts purchases do not come with the Subaru parts warranty - so, you would be responsible for the full repair in the event of a corresponding failure. We attempted to educate you on these issues as best as we could and provided you with every accommodation - inclusive of a combination of a discount and a complimentary loaner vehicle.

Aug 04, 2023 -

aacryan responded

Hi, I appreciate you taking the time to respond, I was not made aware of all the points you speak to when I was there but can't say they address my fundamental concern, which is transparency in pricing, which could benefit others when they are deciding where to have service performed. The discount you provided is appreciated and I mentioned it in my post. As to loaner vehicles you advertise them as complimentary which is actually the reason I go to you, please don't hide the charge elsewhere, that feels deceptive. I do not dispute you can charge whatever you want based on your need for profit or any other reason, not a problem. However I think people should know when they are paying above the MSRP so they can make informed decisions. It feels like a predatory practice to charge way above MSRP for a part and state in the invoice that it is the retail price. You are an automotive dealer and this is well established for car sales. Would you sell me a car for above MSRP and tell me I was paying retail? As to the parts warranty I am surprised to hear that Premier or Subaru would not warranty "some" parts purchased from you from defect...and if I am paying extra for failure insurance of a part, I think I should have a choice.

Aug 04, 2023 -

Premier Subaru responded

Our company is up front with pricing - all the time and have for more than 24 years. It is one of the reasons that we are the only Subaru dealer approved by the AAA of Connecticut for Automotive Service. We do not engage in predatory pricing whatsoever, and, use the factory price book provided to us - and it is automatically downloaded on a daily basis. Our loaner cars are complimentary to those individuals who have purchased vehicles from us - and, your vehicle was purchased elsewhere. We waived that charge for you to assist you with the repair. We always stand behind our work - but, Subaru of America is clear as to what is necessary to effectuate a "parts warranty" with a part purchased online. We, obviously, do not control their protocols. As you did complete the repairs with us - with parts provided by us - on a repair order - the repair is covered by a 12 month/unlimited mileage warranty - good nationwide.

Aug 04, 2023 -

aacryan responded

Your attempts to educate me have not fallen on deaf ears. What I am hearing is that corporate Subaru (not Premier) has a two tier OEM parts system, sold associated with their dealerships (your website links to "our online parts store"), for pickup at your parts counter, with competitive market prices on parts, that you cannot use because they can't be warrantied, which is outside your control. Instead you must utilize different OEM parts at a much higher price, obtained from the same parts department, based on a non-public daily changing Subaru price book. You have been honorable for 24 years, as testified by AAA, and you are not just using the same parts from the same place at a large markup, claiming to be sold at MSRP. In that context, my apologies for misunderstanding the web of parts supply and profit in the Subaru ecosystem...valuable info, thanks

August 04, 2023

Such a lovely man. He was so helpful and explained tcomplicated issues so that even I could understand them. More

by barbryden91
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jake Guercia
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Nicki the wonderful person who taught us how to drive the car
Oct 28, 2023 -

Premier Subaru responded

Hi, thank you so much for your feedback! Our team will be very happy to hear about your kind words and high star rating! Our team is available should you require any extra help.

August 03, 2023

Service is not bad, but need to wait for a long time for the desired parts, which cause the delay of the repairing. More

by qhuaweng
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dominick Santoli
3.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 28, 2023 -

Premier Subaru responded

Hello, we appreciate you taking the time to leave us this feedback. Please contact our Manager at (203) 481-0687 so that we may ensure your experiences with our dealership are more pleasant moving forward.

August 03, 2023

Adam Davis was very helpful, pleasant and efficient. Great service, comfortable and clean waiting room. More

by pamelagalatioto
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Adam Davis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 28, 2023 -

Premier Subaru responded

Hi, thank you so much for your feedback! Our team will be very happy to hear about your kind words and high star rating! Our team is available should you require any extra help.

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