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Premier Subaru

Branford, CT

Overview
Employees
Reviews
Vehicles
4.9
3,061 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,061 reviews

December 28, 2022

Premier made it easy and efficient. So happy I got my BRZ from them. Kyle was very friendly and so were the rest of their team. More

by kaz
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Kyle Streater
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Mar 15, 2023 -

Premier Subaru responded

Hi Kaz, thanks for your great review, and for giving our dealership such a high star rating! We hope you continue to choose us for all your automotive needs! Take care!

December 27, 2022

These folks are the best! This is the third Subaru we have bought from this dealership, and pour experience is always top-notch. More

by john.g.sawyer
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Galaz
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 15, 2023 -

Premier Subaru responded

Hi John, thanks for your great review, and for giving our dealership such a high star rating! Please let us know if you have any additional questions about services you received and thank you again for choosing Premier Subaru!

December 26, 2022

Service rep knew there was recall on battery but charged me to replace battery. She was not very pleasant when I told her I would not be doing the additional work she said I needed. This is not my normal de More

by Linda Miller
Sales Price Transparency
Purchase Time
Recommend Dealer
No
Employees Worked With
Cristal Bello
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Dec 26, 2022 -

Premier Subaru responded

Dear Ms. Miller/ We sent you an email on December 15, 2022 that we never did receive a response too. We were disappointed to read the survey and apologize for any issue arising for that. We know that this is the first time this vehicle has been with our company. The battery matter you refer to is one of a class action status. It is not a normal “warranty matter”. Customers under the class have been directly notified (such as you) by the class action administrators. In that notification, you need to call in, or, go online to obtain an authorization number prior to your visit which provides for a test. If the battery is an original Subaru battery (not aftermarket) and, arises to a failure under the test, it would be eligible. So, if you were told by another dealer that it is automatically covered – that is in fact incorrect. There is a burden of proof that must be met. Typically, we do introduce this process to every customer – as, it is not a cut and dry warranty process. Customers do have the obligation of contacting the class action administrator. We apologize if we didn’t. Cristal has been with us for a long time – and, I promise you that she is anything but, deceitful. That is not the culture of our company. With our regular customers – we have actually reached out to all of them to advise them of this matter and provide them information to achieve the benefits. We even have a page on our website to advise them. I do sincerely apologize. I do believe that you could contact the Class Action Administrator at this time and see if they would consider reimbursement. I went online and found the website for you: Home | In re Subaru Battery Drain Products Liability Litigation (subarubatterysettlement.com) Our dealership is the only AAA Approved Subaru Dealership for Service in Connecticut and, weI can promise you that we have an unwavering commitment to customer satisfaction. We hope to earn your confidence in the future.

Dec 26, 2022 -

Linda Miller responded

Interesting. My regular dealer when I called them immediately informed me about the battery. At no time was this ever mentioned to me from the dealership in Branford. I was told by Christal that my back brakes did not meet government standards when they did my vehicle inspection. My son was away and I called him and he told me there was nothing that he heard of like this. He owns a high performance car garage. They do repairs all the time. In the future I will have my car towed to a dealership that I feel is fair and truthful.

Dec 26, 2022 -

Premier Subaru responded

Ms. Miller, as our email to you indicated - only when a battery fails under certain conditions is it qualified under the class action lawsuit. There is no warranty on the battery - just the class action lawsuit. It is necessary for the battery to fail under the equipment that they have provided to be qualified. Cristal's paperwork indicated that the brakes were wearing and nearing replacement levels. We are the only Subaru dealer in Connecticut approved by the AAA for Automotive Service for a reason - we stand behind our work and our work is honest and upfront. We would ask for you to review our email to you on December 15, 2022 where we provided a detail explanation of the battery recall, the website to go to for possible reimbursement and an offer for a complimentary synthetic oil change service. We wish you the best.

December 22, 2022

Our experience was amazing! The staff are all extremely helpful and they made buying a car a truly special experience! More

by Ashanko1
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Andi Vilchez
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Dec 24, 2022 -

Premier Subaru responded

Hi, we really appreciate your great feedback! We hope you continue to choose us for all your automotive needs! Take care!

December 21, 2022

I had a good experience buying my new Subaru outback at premier. Everyone was very helpful and plesant More

by newcar
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ralph Ruiz
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Dec 22, 2022 -

Premier Subaru responded

Hi, in order to deliver the best experience possible, we try to set high expectations for ourselves. We're so glad to receive your positive review. Safe travels!

December 21, 2022

Amazing experience yet again, my 2nd time buying a car from premier Subaru and I will for sure recommend it! More

by JHO
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Kyle Streater
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Dec 22, 2022 -

Premier Subaru responded

Hi, thank you for your high star rating. We're happy to see that your experience with us was excellent! We hope you continue to choose us for all your automotive needs! Take care!

December 19, 2022

We are repeat customers at Premier Subaru. We had a great experience with Matt K., who was helpful, easy to talk to, and patient with our process! Phil walked us through the financing and was More

by Matthew_ormrod
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Andy, Phil Eininger
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Dec 21, 2022 -

Premier Subaru responded

Hi, thanks for your great review, and for giving our dealership such a high star rating! We hope you continue to choose us for all your automotive needs! Take care!

December 15, 2022

I’m so impressed with premier Subaru! Their kindness and patience when asking questions was outstanding!!!! They are customer-centric and refreshingly fun to work with. Matt Keeny was so More

by Apples-99
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Taylor Frawley, Maegan Collazo
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Dec 16, 2022 -

Premier Subaru responded

@Apples-99 Thank you for your Five Star Review and comments regarding our team. We are very appreciative of your business and confidence in Premier Subaru

December 13, 2022

They deserve my ongoing loyalty. Our 5th Subaru was born! I appreciate their professionalism and warmth. More

by Ninalcsw
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ralph Ruiz
2.0
This rating includes all reviews, with more weight given to recent reviews.
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December 13, 2022

Thrilled with my experience! A total team effort made my purchase a breeze. From Eleanor setting up my test drive to Taylor’s knowledge during my drive and her communication af More

by Dana Harris
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Robert Alvine
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Eleanor Carrano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : David Jones, Phil Eininger, Taylor Frawley
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Dec 15, 2022 -

Premier Subaru responded

Hello Dana, we're happy you found our staff to be so supportive during your experience here at Premier Subaru. We hope you continue to choose us for all your automotive needs! Take care!

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