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Secor Subaru

New London, CT

4.7
1,962 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 1,962 reviews

June 25, 2025

I have leased 3 outbacks and both sales and service are always very good. They answer questions, perform service and are always courteous and patient. More

by ssandslp
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 25, 2025 -

Secor Subaru responded

Thank you for your continued trust in Secor Subaru! We're delighted to hear that both our sales and service teams have consistently provided courteous and patient assistance. We look forward to serving you again in the future!

June 11, 2025

It has been a pleasure working with Dan M. and team over the years, they treat us right and pull out all the stops to get us into our ideal Subaru. Thank you! More

by capehouse
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Paul Holden
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joycelyn Mata
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 11, 2025 -

Secor Subaru responded

Thank you for sharing your experience with Dan M. and the team at Secor Subaru! We're delighted to know they've consistently provided excellent service over the years. Enjoy your ideal Subaru, and we look forward to seeing you again!

June 09, 2025

My service advisor Anastacia and the entire service team did an outstanding job servicing my Subaru Legacy. Anastacia was knowledgeably answering every one of my questions without hesitation! Thank you An More

by dasher08
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 10, 2025 -

Secor Subaru responded

Thank you for sharing your positive experience with Anastacia and the service team at Secor Subaru! We're delighted to hear that all your questions were answered thoroughly. We appreciate your support and look forward to assisting you again in the future!

June 03, 2025

Wanted to thank everyone for their help. I bought this car out of state and the navigation system was not working properly. They worked with the dealer I bought the car from. Everything was More

by bartenderbbbbb
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rebecca Nutt
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 04, 2025 -

Secor Subaru responded

Hi Barten, thank you for sharing your experience! We're glad to hear that our team at Secor Subaru could assist in resolving the navigation issue smoothly. Safe travels with your new car!

June 01, 2025

She's just fabulous. ..thoughtful, detail-oriented and pleasantly efficient. Thank you so much for attention to detail More

by NANCY THE ARTIST
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 02, 2025 -

Secor Subaru responded

Nancy, we're delighted to hear you had such a positive experience with our team at Secor Subaru. Thank you for the kind words and support!

May 31, 2025

Kaitlyn really helped me out of a tight spot by getting me back on the road with a desperately needed new set of tires in record time. Another example of the superior service I’ve enjoyed since 2010 More

by danfreiert
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 02, 2025 -

Secor Subaru responded

We're delighted to hear that Kaitlyn was able to assist you so efficiently at Secor Subaru! It's wonderful knowing you've been enjoying our superior service since 2010. Thank you for your continued trust and support!

May 30, 2025

Bought my Outback 2010 and had service done at Secor NL since. I have always been pleased with service and the employees. If I had a question or concern it was always addressed in a timely fashion. I wo More

by Teresa Moran
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 02, 2025 -

Secor Subaru responded

Teresa, we're delighted to hear that you've had such a positive experience with Secor Subaru over the years! It's great to know you're enjoying your Outback and considering another purchase in the future. If you have any questions about our Crosstrek or Forester models, feel free to reach out anytime!

May 23, 2025

Absolutely outstanding! ! Listened and showed me all options. I knew what I wanted and literally drove off in my new Subaru Crosstrek Wilderness 2025 in a couple days. My sal More

by enyaj
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 23, 2025 -

Secor Subaru responded

Thank you for sharing your fantastic experience with us at Secor Subaru! We're delighted to hear that Wayne and our team made the process smooth and enjoyable, ensuring all your questions were answered. Enjoy every mile in your new 2025 Subaru Crosstrek Wilderness!

May 20, 2025

Secor Subaru in New London, CT is extraordinary. My 2024 Crosstrek had a flat on my trip to New London, and Subaru Roadside Assistance towed my car in to Secor Subaru. Service Mgr Shawn brought a re More

by bwolder
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 20, 2025 -

Secor Subaru responded

Thank you for sharing your experience! We're delighted to hear that Shawn and Kyle at Secor Subaru went above and beyond to get you back on the road quickly. It's great knowing our team could assist with both the tire replacement and annual service inspection during your visit. Safe travels in your Crosstrek!

May 14, 2025

Sales and service are knowledgeable, courteous and focus on customer service. Will resolve requests and problems in a time sensitive manner. Our family has purchased cars here for 30+ years and always had More

by Dseibert7
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 15, 2025 -

Secor Subaru responded

Dseibert7, thank you for your continued trust in Secor Subaru over the years! We're delighted to hear that our team consistently provides knowledgeable and courteous service. We look forward to serving you and your family for many more years!

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