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Secor Subaru

New London, CT

4.7
1,971 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 1,971 reviews

October 08, 2025

Outstanding experience with sales (Chap) and finance (Tina). The dealer jumped through hoops to get my car ready for a speedy delivery so I could use it for a weekend trip. Highly recommend. More

by Sprayrock
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chap sales, Tina finance
Oct 09, 2025 -

Secor Subaru responded

We are so grateful for your business and your fantastic review! Thank you for choosing Secor Subaru and for sharing your experience with Chap and Tina. We wish you many safe and happy miles ahead!

October 02, 2025

Purchase process was easy - no pressure. Looking forward to seeing how the service experience is. More

by JeffreyB
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina Waterman 5
Oct 03, 2025 -

Secor Subaru responded

We're glad to hear it, Jeffrey! We're looking forward to seeing you at your first service visit! Thank you! - Secor Subaru

October 01, 2025

The whole process was smooth and stress free. Chap, my salesperson was very knowledgeable about all the features and products that Subaru offers. It was refreshing to be listened to and his knowl More

by Lisamary
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chap
Oct 02, 2025 -

Secor Subaru responded

Congrats on your new Forester Touring! We're thrilled to hear that Chap made your first Subaru buying experience smooth and informative. Enjoy every mile in your new ride and please don't hesitate to reach out if there's anything else we can do for you! - The Secor Subaru Team

September 18, 2025

The service was awesome. Dan was on time. He took good care of me. Answered all my questions and I was able to drive from Connecticut to Massachusetts as promised. He quick More

by jrebell4
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 18, 2025 -

Secor Subaru responded

Hi! Thank you for sharing your experience with Dan and our team! We're glad everything went smoothly, from your questions to your drive. We truly appreciate your business and support from all of us at Secor Subaru!

September 10, 2025

I should have purchased this car 5 years ago but went with a Honda. Huge mistake. More

by Lurabelanger
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tina Waterman 5 star. Made the paperwork easy.
Sep 11, 2025 -

Secor Subaru responded

Your kind review is great to see! Thank you! - Secor Subaru

August 17, 2025

Excellent sales representative. Very knowledgeable. Good price on the car. Clean showroom and service area. More

by Wjgates
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 19, 2025 -

Secor Subaru responded

Thank you for sharing your excellent feedback about our sales team and facility! We hope to see you again at Secor Subaru!

August 06, 2025

Went in looking for information on a subaru. Wasnt expecting to drive away with a brandnew crosstrek. Dan Mirles from the get go made us feel valued and respected from test drive to signing pap More

by EDean
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 07, 2025 -

Secor Subaru responded

Congrats on your new Subaru Crosstrek! We’re so pleased that Dan and the team welcomed you with such knowledgeable, professional service. Thank you for choosing Secor Subaru!

July 31, 2025

Easy straightforward process to trade for a new Outback. David Procone was excellent and took time to understand my needs. More

by Raypoirier
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 01, 2025 -

Secor Subaru responded

Congrats on your new Outback, Ray! We're glad David ensured a smooth trade-in process. Thank you for choosing Secor Subaru!

July 25, 2025

Working again with Wayne Carpenter was positive and pleasant. He kept me informed about the status of picking up my new vehicle right up to when it was in port and when I should expect it to be availab More

by Dave
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 28, 2025 -

Secor Subaru responded

Hi Dave! Thank you for sharing your experience with Wayne and our team at Secor Subaru. We apologize for the hiccup, but we’re here if you need any further assistance with your new car!

July 22, 2025

This is the 4th or 5th Forester from this dealer. We have been pleased with the sales man Dan M and all the service personnel. Lydia More

by Lydia
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 22, 2025 -

Secor Subaru responded

Lydia, thank you for your loyalty and your wonderful review! We truly appreciate your business, and we’ll make sure to pass along your feedback to Dan and the team. Congrats on your new Forester from all of us at Secor Subaru!

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