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Sunrise Ford
Fort Pierce, FL
2,086 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,086 reviews
June 04, 2026
This is the second time that my wife and I have had to deal with recall issues on our Ford expedition vehicle and each time the Sunrise Ford Service Center has confirmed and corrected the recall call issu deal with recall issues on our Ford expedition vehicle and each time the Sunrise Ford Service Center has confirmed and corrected the recall call issues without any issues whatsoever. My wife and I are very satisfied with the vehicle repair. The service center and its staff have been extremely responsive and professional. More
by inspect49
Verified Customer
June 03, 2026
This is the worst service I have ever been given. No communication from Dave in service, told me lies had to get Dave the service manager involved he tried to help but i have lost all faith in Sunris No communication from Dave in service, told me lies had to get Dave the service manager involved he tried to help but i have lost all faith in Sunrise Ford. I’m taking my truck to Brandon Ford were you get treated like you matter. My wife and I spend $106,000.00 on a truck to be told after it breaks down they need a credit card to give me a loaner car. I don’t have to do that anywhere else also they keep me informed More
by Treed
Employees Worked With
Dave that sits at the left hand end desk
June 02, 2026
Because of Lashrade, the experience was excellent. Lashrade, knew and recommended the items I needed to have taken care of for this visit. Lashrade, knew and recommended the items I needed to have taken care of for this visit. More
by Robert.Lee1116
Employees Worked With
Lasharde Campbell
June 02, 2026
Car was taken for a joy ride. I record mileage in video. Seats drastically changed along with mirrors. And left in a puddle for me to get into it! Numbered cars are special cars I record mileage in video. Seats drastically changed along with mirrors. And left in a puddle for me to get into it! Numbered cars are special cars and should be treated as such. Left several complaints without a call back or reach out to me. Good thing for YELP. MAYBE THAT WILL GET YOUR ATTENTION. More
by W.G.MICHAEL
Employees Worked With
Name not listed
June 02, 2026
Brought the vehicle in for the camera is not working, they gave me a loaner that was too small for my family, the guy who gave me the loaner had a terrible attitude. Pick the vehicle up a day or so later they gave me a loaner that was too small for my family, the guy who gave me the loaner had a terrible attitude. Pick the vehicle up a day or so later and the problem still wasn't fixed. Made multiple attempts to speak to the service advisor about it without any success. More
by JJOHNSTON07
June 01, 2026
The mechanic did not fix alignment correctly. It was the end of the day we had to leave our vehicle there until the next day where they could correct the alignment should've been done right the f It was the end of the day we had to leave our vehicle there until the next day where they could correct the alignment should've been done right the first time. More
by mclainkam
Employees Worked With
I don't know. It was problem w mechanic
