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Sunrise Ford
Fort Pierce, FL
2,086 Reviews
Welcome To The Sunrise Ford
Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees!
The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida!
When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes.
After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.”
Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 8:00 AM - 8:00 PM
Tuesday 8:00 AM - 8:00 PM
Wednesday 8:00 AM - 8:00 PM
Thursday 8:00 AM - 8:00 PM
Friday 8:00 AM - 8:00 PM
Saturday 9:00 AM - 7:00 PM
Sunday 11:00 AM - 5:00 AM
Service
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 PM
Sunday Closed
Parts
Monday 7:30 AM - 6:00 PM
Tuesday 7:30 AM - 6:00 PM
Wednesday 7:30 AM - 6:00 PM
Thursday 7:30 AM - 6:00 PM
Friday 7:30 AM - 6:00 PM
Saturday 7:30 AM - 3:00 AM
Sunday Closed
By Type
Showing 2,086 reviews
May 30, 2026
Mechanic Lost my wheel lock-told me to bring truck back different day to put new ones on(waited 2 hrs when I returned then they told me it would take all day to change out because they would have to break different day to put new ones on(waited 2 hrs when I returned then they told me it would take all day to change out because they would have to break them off)-I spoke with a friend who is a mechanic and he advised me it should take no more than 10-15 min per wheel-maybe they need more experienced mechanics More
by tinke
Verified CustomerEmployees Worked With
David
May 26, 2026
Poor workmanship. Clearcoat spray all over my windshield and drivers glass. Driver's door doesn't close properly. Clearcoat spray all over my windshield and drivers glass. Driver's door doesn't close properly. More
by Bostoncruiser
May 23, 2026
When you have an appointment set, you do expect to be in and out for an oil change and tire rotation, not 2.5 hrs later (8:30-11:00) and out for an oil change and tire rotation, not 2.5 hrs later (8:30-11:00) More
by CASTROSARMY
Employees Worked With
April 20, 2026
I have not received warranty reimbursement cancellation from finance in mail and has been over 4 months. from finance in mail and has been over 4 months. More
by WD_EVANS1
Employees Worked With
Other Employees :
Michael caswell, did not resolve issue with warranty
March 21, 2026
Sticker price was 16k and final ended up 20k. Added lots of costs at last minute. Have a faulty windshield they would not replace. Have a surging issue the mechanic agrees with but will not cover Added lots of costs at last minute. Have a faulty windshield they would not replace. Have a surging issue the mechanic agrees with but will not cover under warranty. They screwed up a credit application. I now have a poor credit rating I have to resolve. My rating is excellent, never had an issue in my entire life. Tried to discuss with Ford credit and bounced around. More
by DRP.PATRICK
March 19, 2026
