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Van Bortel Ford

East Rochester, NY

4.7
537 Reviews
At Van Bortel Ford, There's Nothing We Won't Do For You! Welcome to Van Bortel Ford! Located in East Rochester, NY, Van Bortel Ford is proud to be one of the premier dealerships in the area. From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none. We strive to make your experience with Van Bortel Ford a good one – for the life of your vehicle. Whether you need to Purchase, Finance, or Service a New or Pre-Owned Ford, you've come to the right place.
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71 Marsh Rd.

East Rochester, NY

14445

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Showing 537 reviews

February 19, 2026

They seem to have a hard time keeping commitments on timing with regard to vehicle readiness for pickup (new vehicle) and service (after sale). When calling, there was a game of finger pointing. None More

by Usahockey
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Service Department
3.0
This rating includes all reviews, with more weight given to recent reviews.
February 14, 2026

Fourth new vehicle I've ordered through this dealership, and each time there was never any high pressure, hidden costs/fees, or misleading pricing. Sales staff is always friendly and very helpful. Communica More

by Admiral ElJay
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Matt German
5.0
This rating includes all reviews, with more weight given to recent reviews.
Allen Hawkins
5.0
This rating includes all reviews, with more weight given to recent reviews.
Claxton Wells
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jake McClelland
5.0
This rating includes all reviews, with more weight given to recent reviews.
Christin Lanzalaco
5.0
This rating includes all reviews, with more weight given to recent reviews.
February 10, 2026

The best service department. Want a brake job on a Saturday with no appointment? Got it. Any brand. Faster and better than the actual dealers of the cars we own. More

by GregInNy
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Service Department
5.0
This rating includes all reviews, with more weight given to recent reviews.
February 01, 2026

Great experience buying a car at this dealership. Very friendly salespeople and quick service. Very satisfied customer. Thanks More

by Peterson49
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dan Happ
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Pagliaro
5.0
This rating includes all reviews, with more weight given to recent reviews.
January 31, 2026

I just took delivery of my new 2026 Ford Ranger, and once again, Kitty and her team proved why I refuse to shop anywhere else. I have bought every single car I have ever owned from Kitty Van Bortel, and the More

by nargis1@gmail.com
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Seamus Bolin
5.0
This rating includes all reviews, with more weight given to recent reviews.
January 21, 2026

Friendly and helpful staff Excellent price no surprises Has a great inventory Totally upfront on their website and in person Best Ford Dealer in the area More

by swathes-musings.0t@icloud.com
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Matt German
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryan Zemaitis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Service Department
5.0
This rating includes all reviews, with more weight given to recent reviews.
Christin Lanzalaco
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mark Hawkins
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Pagliaro
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 29, 2026 -

Van Bortel Ford responded

Thank you so much for the outstanding review! We’re thrilled to hear that you found our staff friendly and helpful, our pricing straightforward with no surprises, and our inventory impressive. Being recognized as totally upfront both online and in person means a lot to us. Hearing that you consider us the best Ford dealer in the area truly makes our day. We appreciate your support and look forward to serving you again!

December 30, 2025

Brought my Bronco in for oil change and NYS inspection. All complete in under 3 hours. They provided transportation back home and picked me up to get my car. Perfect. More

by malonemj
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Service Department
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 29, 2026 -

Van Bortel Ford responded

Thank you for the great review! We’re glad to hear your Bronco’s oil change and NYS inspection were completed so quickly. Providing transportation to and from the dealership is just one of the ways we aim to make service as convenient as possible. We’re happy everything went perfectly for you and appreciate you taking the time to share your experience. We look forward to seeing you next time!

November 19, 2025

The service & staff are amazing ! Doug went above and beyond with helping me with an older jeep repair, and Shelby in parts got the part we were searching for. I bring 4 vehicles ther More

by juliecrodda
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Service Department
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Doug, Frank , Tim
June 04, 2025

Had a pre scheduled appointment on June 2 at 8 am. We dropped the car off the night before After. noticing a dent in my daughter's Ford Fusion after service at this dealership two years ago I have More

by Pamonaco
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Service Department
2.0
This rating includes all reviews, with more weight given to recent reviews.
May 27, 2025

Fantastic, no-push buying experience. The paper work process was quick and painless, I would highly recommend purchasing a car/truck/suv from Van Bortel Ford! More

by jim6935
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Seamus Bolin
5.0
This rating includes all reviews, with more weight given to recent reviews.
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