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Wilde East Towne Honda

Madison, WI

4.8
6,171 Reviews
Wilde East Towne Honda in Madison, WI, also serving Janesville, WI and Portage, WI is proud to be an automotive leader in our area. Since opening our doors, Wilde East Towne Honda has kept a firm commitment to our customers. We offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible. If you would like financing options and you are in the market to purchase a new Honda or used car or truck, we will provide assistance to help you find financing options that fit your needs! Whether you have bad credit, no credit, or are a first time car buyer, you can trust that Wilde East Towne Honda will get you into the car or truck you choose with professionalism and attention to your needs. Wilde East Towne Honda has an experienced and reliable Service and Parts departments that are open extra hours to help fit our customers' hectic schedules, and as always, Wilde East Towne Honda offers competitive pricing for your automotive maintenance needs. Customer satisfaction is our highest priority, and our staff is committed to achieving this goal in every aspect of our business. Please feel free to reach us at (608) 268-6130 if you have any questions or comments.
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5555 High Crossing Blvd

Madison, WI

53718

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Showing 6,171 reviews

September 01, 2026

Everybody was super friendly and let me test drive a few vehicles before I found the one I wanted. Special shoutout to Lex, he made the process seamless! Also got a very warm welcome to Madison aswell. More

by Benjaminkachan
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 01, 2026 -

Wilde East Towne Honda responded

What a great way to be welcomed to Madison! We’re glad you had the chance to explore a few options without feeling rushed and that Lex made finding the right one so seamless. Enjoy your new vehicle, and we hope to see you around again!

August 30, 2026

Always a great experience and fast service. It was my first time working with Benjamin, and he was very friendly and honest! More

by Tiffany L
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Benjamin Guptill
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 31, 2026 -

Wilde East Towne Honda responded

Thank you for your kind review, Tiffany! We're delighted to hear that Benjamin made your experience a positive one. We look forward to serving you again at Wilde East Towne Honda!

August 25, 2026

Great staff great service I can’t say enough about my experience thank you so much More

by Willy
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Peter Bothe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Syed Zaidi
5.0
This rating includes all reviews, with more weight given to recent reviews.
Scott Jensen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brent Totten
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kenn Ogunsola
5.0
This rating includes all reviews, with more weight given to recent reviews.
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Silas Bechtold
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeffery Bavery
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jonathan Aivazis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 25, 2026 -

Wilde East Towne Honda responded

Willy, thank you for your five-star review of Wilde East Towne Honda! We're thrilled to hear our great staff and great service made such a positive impression and provided an experience worth talking about. We look forward to welcoming you back in the future!

August 25, 2026

My husband and I had a great first experience with Wilde Honda and Lex. He was easy to work with. We love our new to us Honda Civic and look forward to having it maintained at Wilde. More

by slbooth
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 25, 2026 -

Wilde East Towne Honda responded

Thank you for sharing your experience with Lex and our team! We wish you many safe and happy miles in your new Honda Civic, and we look forward to seeing you both again at Wilde East Towne Honda!

August 24, 2026

We had an amazing experience leasing our new 2026 Honda CRV Hybrid with Wilde East Towne Honda. From the start, the staff (Shout outs to Allison, Syed, Alex, and Jeff) was honest, friendly, and transparent More

by barrymichaelwein
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Allison?
Aug 25, 2026 -

Wilde East Towne Honda responded

Congratulations on your new 2026 Honda CRV Hybrid! It's wonderful to hear you had such a seamless experience, especially with Lex and our team. Thank you for choosing Wilde East Towne Honda and for sharing your story. Safe travels ahead!

August 17, 2026

Lex was very easy to deal with. First met him two years ago looking at ridgelines, trying to figure out what we wanted, he was not pushy but just showed us our options. When we fina More

by bcemetery52
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 21, 2026 -

Wilde East Towne Honda responded

It’s great to hear Lex made such a lasting impression during your first visit that you chose to return when it was time for your CR-V. Thank you for recognizing his helpful, no-pressure approach. We hope you’re enjoying your new vehicle! If you have any other concerns please don't hesitate to reach out. Brent Totten - General Sales Manager - brenttotten@lithia.com

August 17, 2026

Lex was very helpful in purchasing our vehicle. I've always done my research and known exactly which vehicle I want before arriving, so I'd rather not waste time on other cars or options. I appreci More

by ashtophet2004
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 18, 2026 -

Wilde East Towne Honda responded

Thank you for sharing your experience with Lex! It's great to hear they respected your choices and made the process smooth. Safe travels from everyone at Wilde East Towne Honda!

August 07, 2026

Great experience with Jamil—he was kind, professional, and very helpful throughout the entire process. Everything was smooth, clear, and pressure-free, and I highly recommend him. More

by Ceballosjulie13
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jamil Abdel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 10, 2026 -

Wilde East Towne Honda responded

Thank you for sharing your experience with Jamil and the team! We truly appreciate your business, and we hope to welcome you back to Wilde East Towne Honda down the road!

August 06, 2026

"If you are looking to buy a car, I highly recommend asking for Jamil. From the moment I arrived, he was incredibly proactive, warm, and detail-oriented. He listened to exactly what I needed and made th More

by Carol
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jamil Abdel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 07, 2026 -

Wilde East Towne Honda responded

Hi Carol, congratulations on your new car! We are so grateful for your business and recommendation. It made our day to hear that Jamil's expertise made this your best and fastest car-buying experience. Enjoy your new ride and thanks for choosing Wilde East Towne Honda!

August 04, 2026

I had an amazing experience working with Silas to purchase my first car! He was extremely thorough and knowledgeable about every vehicle, making the buying process very easy-going. I really did not k More

by gracehenke27
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Silas Bechtold
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 04, 2026 -

Wilde East Towne Honda responded

Congratulations on your first car, Grace! We're so glad Silas helped make your experience seamless and enjoyable. Thank you for choosing Wilde East Towne Honda and for recommending us! Safe travels!

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