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Wilde East Towne Honda

Madison, WI

4.8
6,202 Reviews
Wilde East Towne Honda in Madison, WI, also serving Janesville, WI and Portage, WI is proud to be an automotive leader in our area. Since opening our doors, Wilde East Towne Honda has kept a firm commitment to our customers. We offer a wide selection of vehicles and hope to make the car buying process as quick and hassle free as possible. If you would like financing options and you are in the market to purchase a new Honda or used car or truck, we will provide assistance to help you find financing options that fit your needs! Whether you have bad credit, no credit, or are a first time car buyer, you can trust that Wilde East Towne Honda will get you into the car or truck you choose with professionalism and attention to your needs. Wilde East Towne Honda has an experienced and reliable Service and Parts departments that are open extra hours to help fit our customers' hectic schedules, and as always, Wilde East Towne Honda offers competitive pricing for your automotive maintenance needs. Customer satisfaction is our highest priority, and our staff is committed to achieving this goal in every aspect of our business. Please feel free to reach us at (608) 268-6130 if you have any questions or comments.
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5555 High Crossing Blvd

Madison, WI

53718

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Showing 6,202 reviews

October 09, 2026

Lex and Camden were very helpful with finding a new car. They answered all of our questions we had More

by fordbrieana
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Camden Baker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 09, 2026 -

Wilde East Towne Honda responded

Thank you for the wonderful feedback! We're thrilled to hear Lex and Camden were so helpful in finding the right vehicle for you. Taking the time to answer questions and make the process comfortable is what we're all about. Enjoy your new vehicle!

October 09, 2026

What started off a very chaotic week of car issues ended with a new vehicle that I am thrilled about! Johnny in servicing made me feel welcome and went above and beyond to make sure I got the real deal e More

by jordanmwied
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
John Bridgman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jonathan Aivazis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jacob Bartlett
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 09, 2026 -

Wilde East Towne Honda responded

Hi Jordan, what a great review to read! While car troubles are never fun, we're glad the team at Wilde East Towne Honda could help turn a stressful week into a positive experience. Johnny, Jonathan, and Jacob will appreciate your kind words. It's especially rewarding to hear that, as a first-time dealership customer, you felt comfortable and informed throughout the process. Congratulations on your new vehicle, and thank you for your trust. Enjoy your new ride!

October 05, 2026

Alex did a good job for us. Alex was the middleman between sales and finance. He was knowledgeable on both sides and a soothing personality. More

by Bquiet
Recommend Dealer
Yes
Employees Worked With
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 05, 2026 -

Wilde East Towne Honda responded

We are pleased to hear that Alex's expertise and calming demeanor made for a seamless experience at Wilde East Towne Honda. Safe travels!

October 05, 2026

Jacob was very easy to work with. It was the first time my had bought a new car so it was important to work with someone who was very knowledgeable. Jacob had a very easy going perso More

by Bquiet
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jacob Bartlett
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 05, 2026 -

Wilde East Towne Honda responded

Thank you for choosing Wilde East Towne Honda and highlighting Jacob's dedication to knowledgeable and straightforward service. Congratulations on the new car!

October 04, 2026

We enjoyed working with both Lex and Camden. They were able to answer our many questions, which lead to a purchase. More

by Dan
Sales Price Transparency
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jacob Bartlett
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Camden Baker
Oct 05, 2026 -

Wilde East Towne Honda responded

Hi Dan, thank you for choosing Wilde East Towne Honda and for sharing your experience with Lex and Camden. We wish you many safe and happy miles in your new ride! Enjoy!

October 03, 2026

It was a great experience. Lex made it easy and enjoyable. He did what he could to make everything smooth and he found me the car I was hoping to find! I've had the car for a c More

by Kim4
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 05, 2026 -

Wilde East Towne Honda responded

Thank you for the glowing review, Kim! We’re glad to hear Lex made your experience smooth and enjoyable at Wilde East Towne Honda. We appreciate your recommendation and look forward to helping you in the future! Enjoy your new car!

October 01, 2026

They are very quick that high efficiency and they have a good service.Everything is good. More

by jiang293750
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Velislav Deshev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erik Lipp
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jacob Bartlett
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 02, 2026 -

Wilde East Towne Honda responded

We're grateful for your five-star rating and appreciate your support! Have a wonderful day and thank you for choosing us.

October 01, 2026

I contacted Lex 6 months ago to talk through my leasing options. He was amazing, positive, outgoing, and helpful. He got me the car I wanted for the price I wanted. If it wasn’t for Lex I don’t think I’d s More

by Trever
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 02, 2026 -

Wilde East Towne Honda responded

Hi Trever, we're happy to hear Lex made everything smooth and seamless! Thanks for choosing Wilde East Towne Honda and for your kind review.

October 01, 2026

Lex was great. Made the whole process easy and was eager to help us find the right car. So happy with my new car! Highly recommend Wilde and Lex! More

by Amanda
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Erik Lipp
5.0
This rating includes all reviews, with more weight given to recent reviews.
Lex Frahm
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 02, 2026 -

Wilde East Towne Honda responded

Hi Amanda, congratulations on your new car! We're glad Lex made the process easy and enjoyable. We appreciate your recommendation and hope to see you again at Wilde East Towne Honda.

September 29, 2026

Exceptional experience! Buying a car here was an absolute breeze, all thanks to Veli. He is the definition of a top-tier salesman: completely zero pressure, exceptionally pa More

by asenkra
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Velislav Deshev
5.0
This rating includes all reviews, with more weight given to recent reviews.
Alex Abeyta
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 30, 2026 -

Wilde East Towne Honda responded

Thank you for sharing your fantastic feedback with us! It's great to hear that Veli and Alex took such good care of you during your car-buying experience. We appreciate your business and hope to see you again at Wilde East Towne Honda.