Erik Lipp
Erik Lipp at Wilde East Towne Honda

Erik Lipp

Variable Manager

Wilde East Towne Honda

5555 High Crossing Blvd
Madison, WI 53718

5.0
394 Reviews

I'm a family man with an wonderful wife and two amazing kids. My background is in customer service and training which I feel are two essential elements in providing the best possible experience for our customers. I love meeting new people, learning about their wants and needs and getting them into the perfect vehicle.

5.0

394 Reviews

Write a Review

Dealership Experience

7 yrs, 1 mo

Industry Experience

7 yrs, 1 mo

Languages Spoken

English English

394 Reviews of Erik Lipp

September 25, 2026

Dealership Rating
Employee Rating

I have leased several cars from Wilde. The experience is always easy and the staff is friendly. Veli, Scott and Erik are all great to work with. More

by 2021 CRV
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Velislav Deshev, Scott Jensen

September 24, 2026

Dealership Rating
Employee Rating

Greeted genuinely and professionally when I walked in the Madison Wisconsin Wilde Honda Showroom by Lex Frahm, Sales & Leasing Consultant. He listened intently, with great eye contact and a comfortable smile More

by utzdave
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Lex Frahm

Sep 24, 2026

Wilde East Towne Honda responded

Thanks for sharing your stellar review! We're delighted to hear you found Lex Frahm and the team so helpful and professional at Wilde East Towne Honda. Your feedback truly means a lot to us! Safe travels and we hope to see you again!

July 31, 2026

Dealership Rating
Employee Rating

It’s rare to find a salesman who actually cares about the customer not just the sale. Ian went above and beyond to help find the perfect vehicle for me. He is an absolute pleasure to work with. I highly reco More

by LMR
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ian Berkshire

Jul 31, 2026

Wilde East Towne Honda responded

Your feedback means a lot to our team! We're thrilled to hear Ian took the time to help you find the right vehicle and earned your trust through his dedication and customer-focused approach. It's also great to know Erik made the financing process enjoyable and straightforward. Thank you for choosing Wilde East Towne Honda, and we're honored to have earned your recommendation. See you next time!

July 31, 2026

Dealership Rating
Employee Rating

Alex was very helpful in getting the financing need as well as very knowledgeable about the vehicles and other options the dealership had with warranties, etc. More

by zackpeterson718
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Lex Frahm

Jul 31, 2026

Wilde East Towne Honda responded

Zack, thank you for sharing your experience! We're happy to hear Alex's knowledge and guidance helped make the financing process easy while answering your questions about the vehicle and available protection options. We appreciate your trust in Wilde East Towne Honda and hope you enjoy your new vehicle. We look forward to seeing you again!

July 30, 2026

Dealership Rating
Employee Rating

Ian made my car-buying experience absolutely exceptional. From the moment I walked in, he was welcoming, kind, and genuinely cared about helping me find the right vehicle. Ian provided one of the best custom More

by OliviaSD
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Syed Zaidi, Ian Berkshire

Jul 30, 2026

Wilde East Towne Honda responded

Hi Olivia, this review made our day! We're thrilled to hear Ian provided such an exceptional car-buying experience. Thank you for choosing Wilde East Towne Honda and for your kind words! Enjoy your new Honda!

July 15, 2026

Dealership Rating
Employee Rating

My experience was efficient and effective. They were able to get me out in under 2 hours. More

by Kjeckerty
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Velislav Deshev

Jul 16, 2026

Wilde East Towne Honda responded

Thank you for your feedback! We're glad to hear your visit was both efficient and effective. Getting you back on the road as quickly as possible while providing quality service is always our goal. We appreciate your support!

June 08, 2026

Dealership Rating
Employee Rating

We were extremely happy with Lex, our salesman. He was very helpful and friendly. Also, the person who processed the paperwork with us was professional and had our best interest in mind. More

by spicerackkennels
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Lex Frahm

Jun 09, 2026

Wilde East Towne Honda responded

It’s great to hear your experience was such a positive one from start to finish. The team at Wilde East Towne Honda is proud to have knowledgeable, friendly staff who truly look out for our customers. We appreciate you choosing our Honda dealership and are glad Lex and the team made the process a smooth one.

June 02, 2026

Dealership Rating
Employee Rating

Anthony was very professional and took the time to answer all of our questions. He was very enthusiastic to find the right car for my family and we didn’t feel pressured at all. More

by Stephanie
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Anthony Delyea

Jun 02, 2026

Wilde East Towne Honda responded

Hi Stephanie, it's awesome to hear about your fantastic experience with Anthony at Wilde East Towne Honda! We're happy you found the perfect family car without any pressure. Safe travels and see you next time!

May 27, 2026

Dealership Rating
Employee Rating

Jonathan was responsive throughout the process. I did not feel pushed or compelled to buy the car. I highly recommend him. More

by Jack
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jonathan Aivazis

May 28, 2026

Wilde East Towne Honda responded

Hi Jack, thank you for your business and recommendation of Jonathan. Your feedback is appreciated by all of us at Wilde East Towne Honda!

May 11, 2026

Dealership Rating
Employee Rating

Lex, Anthony, Jake, and Eric did a great job helping me purchase my car. They were very attentive, helpful, and willing to get me the best deal! More

by nattiemf11
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Lex Frahm, Jacob Bartlett , Anthony Delyea

May 12, 2026

Wilde East Towne Honda responded

Thank you for choosing Wilde East Towne Honda and for sharing your awesome feedback about Lex, Anthony, Jake, and Eric! We’re glad to hear you had a smooth and helpful experience. Enjoy your new car!

1
...

Dealership Inventory (346 Vehicles)

new 2027 Honda HR-V car, priced at $30,445
2027 Honda HR-V
new
Milano Red exterior
Automatic
All-wheel Drive
new 2026 Honda Civic Hybrid car, priced at $35,389
2026 Honda Civic Hybrid
new
Solar Silver Metallic exterior
Automatic
Front-wheel Drive
new 2026 Honda Civic Hybrid car, priced at $34,089
2026 Honda Civic Hybrid
new
Crystal Black Pearl exterior
Automatic
Front-wheel Drive
used 2019 GMC Yukon XL car, priced at $26,443
2019 GMC Yukon XL
used
Onyx Black exterior
Automatic
Four-wheel Drive
used 2025 Honda HR-V car, priced at $28,443
2025 Honda HR-V
used
Crystal Black Pearl exterior
Automatic
All-wheel Drive
new 2026 Honda Civic Hybrid car, priced at $32,289
2026 Honda Civic Hybrid
new
Crystal Black Pearl exterior
Automatic
Front-wheel Drive