Cole Lutz
Cole Lutz at Russ Darrow Toyota of West Bend

Cole Lutz

Finance Manager

Russ Darrow Toyota of West Bend

2700 W Washington Street
West Bend, WI 53095

4.7
111 Reviews

I have been in the industry since 2011! I love what I do, every day is a new day for me and it's always something different which is what I like ! Every customer is different and has different needs and that's what makes my job fun! I am a father to a 13 year old boy named Keagan, and have a daughter named Amelia that is now 6 years old ! I love the outdoors ! In my free time away from the store I like playing golf , softball, and like to hunt! I am looking forward to meeting you and helping your family with any vehicle needs you may have !

4.7

111 Reviews

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Dealership Experience

14 yrs, 5 mos

Industry Experience

15 yrs, 6 mos

Specialties & Trainings

Finance

Toyota Certified

View more specialties & trainings

111 Reviews of Cole Lutz

June 05, 2026

Dealership Rating
Employee Rating

Great salesman ship , great experience, kept me informed every step of the way and made sure the work was done quickly and correctly , completely transparent More

by TRISTEN.GUSTAFSON101
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ashton Anderson

Jun 05, 2026

Russ Darrow Toyota of West Bend responded

Amazing to hear Cole kept you in the loop and handled the work on your Lexus ES 350 promptly and accurately. Your comments about transparency are encouraging. Thank you for sharing your experience! Mitchell Darrow mitchell.darrow@russdarrow.com

May 13, 2026

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Employee Rating

Amazing customer service while welcoming and knowledgeable. I would highly recommend them for someone shopping vehicles. More

by rjohnson60
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Matthew Buettner, Mitch Darrow

May 13, 2026

Russ Darrow Toyota of West Bend responded

Thank you for sharing your experience. We’re glad our team made your Toyota Tundra purchase both welcoming and informative. We appreciate you recommending us to others and hope you enjoy every mile in your new truck. Mitchell Darrow mitchell.darrow@russdarrow.com

May 01, 2026

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Employee Rating

Courteous, informative. Popcorn was good also. I did notice a shudder in the transmission. I'll have it checked soon. More

by beartick1
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Noah Luckiesh, Matthew Buettner

May 03, 2026

Russ Darrow Toyota of West Bend responded

Thank you so much for your kind words, and for taking the time to leave us this wonderful feedback! Mitchell Darrow mitchell.darrow@russdarrow.com

March 12, 2026

Dealership Rating
Employee Rating

The dealership extended insurance coverage purchase was easy peasy. I dealt with Cole Lutz and he was AMAZEBALLZ‼️ More

by Anthony.klick
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Cole Lutz

Mar 12, 2026

Russ Darrow Toyota of West Bend responded

We’re glad the purchase of your extended insurance coverage was straightforward. Cole appreciates knowing his support made a difference. Thank you for the five-star review. Mitchell Darrow mitchell.darrow@russdarrow.com

March 03, 2026

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Employee Rating

Cole and Mason were very helpful. Cole went out of his way to help me get a new warranty contract. I will definitely check them out on next car search. More

by Inayat
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Mason Tuma

Mar 03, 2026

Russ Darrow Toyota of West Bend responded

We appreciate you highlighting Cole’s effort in securing your warranty contract. We’re glad you’re satisfied with your Toyota Highlander experience and plan to return for your next car search. Our team looks forward to helping you again. Mitchell Darrow mitchell.darrow@russdarrow.com

February 28, 2026

Dealership Rating
Employee Rating

Buying a vehicle with Dan Domask is the best car buying experience anyone could ever ask for! More

by JACOBRANDS
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dan Domask

Feb 28, 2026

Russ Darrow Toyota of West Bend responded

Thank you for sharing your feedback. We’re delighted to hear your Toyota Tundra purchase was such a positive experience. If you have any questions, Cole is ready to assist. Mitchell Darrow mitchell.darrow@russdarrow.com

February 11, 2026

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Employee Rating

Mark nd Matt were great. The only issue was they are understaffed during the week and made for a very long day. Other than that the customer service was great and being short More

by omahacoastie
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Matthew Buettner, Mark Bechler

Feb 11, 2026

Russ Darrow Toyota of West Bend responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that Mark and Matt met your expectations. Thank you again for choosing Russ Darrow Toyota of West Bend. We look forward to having you as one of our valued customers for many more years to come! Mitchell Darrow mitchell.darrow@russdarrow.com

January 31, 2026

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Employee Rating

Noah was extremely helpful and Cole was easy to work with in finance. Very happy with my purchase! More

by Shhhh
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Noah Luckiesh, Mark Bechler

Jan 31, 2026

Russ Darrow Toyota of West Bend responded

Here at Russ Darrow Toyota of West Bend, customer satisfaction is our #1 priority. We always do our best to make sure our customers leave happy! We are glad to hear you enjoyed your experience, and it was a pleasure having you at the dealership. We appreciate your review! Mitchell Darrow mitchell.darrow@russdarrow.com

January 30, 2026

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Employee Rating

I have mixed reviews about this place. I've had good and bad experiences. Biggest issue I see is the lack of professionalism in the oil change area by the young employees. It seems as ther More

by lisa.maaco
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Jan 31, 2026

Russ Darrow Toyota of West Bend responded

Lisa, thank you for your review. We're sorry your visit didn't go as planned, and we'd like to address these issues with our team. If it's possible to discuss your visit in more detail, please send us a message with your contact information so that we can reach out. We strive to make sure that all of our customers leave happy, and it's disappointing to learn that we missed the mark here. Mitchell Darrow mitchell.darrow@russdarrow.com

January 17, 2026

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Employee Rating

Russ Darrow is awesome! Matthew and Cole were absolutely fantastic to work with. Extremely knowledgeable about the cars & trucks I was looking at, and the different paymen More

by Joel Ongert
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Matthew Buettner, Mitch Darrow

Jan 17, 2026

Russ Darrow Toyota of West Bend responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Mitchell Darrow mitchell.darrow@russdarrow.com

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