Richard Brabo
Richard Brabo at Santa Cruz Toyota

Richard Brabo

Internet Manager

Santa Cruz Toyota

4200 Auto Plaza Dr
Capitola, CA 95010

Contact Me
4.9
26 Reviews

Over 20+ years of experience in the automotive Industry. A trusted knowledgeable salesperson who listens to the needs of the customer. Willing to go the extra mile with exceptional personal service both during and after the sale. My goal is to make a genuine friend & make the car-buying process transparent and enjoyable...My hard work and dedication has resulted in a high rate of repeat and referrals. An active community member investing in the well being of the customers I serve.

Dealership Experience

7 yrs, 8 mos

Industry Experience

23 yrs, 8 mos

Specialties & Trainings

Top Salesperson in Santa Cruz County for over 20+ years

4.9

26 Reviews

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26 Reviews of Richard Brabo

July 20, 2026

Dealership Rating
Employee Rating

Felt like finance guy i kept trying to sell me stuff. Every time I come, it always feels like a game. Honestly, I never really want to come cause.I always feel like i'm trying to be upsold something. More

by bshutto
Recommend Dealer
No

Other Employees Tagged: Richard Brabo

Jul 20, 2026

Santa Cruz Toyota responded

We appreciate you sharing this with us. We strive to provide our customers with 5-star service, and we would like to speak with you to correct any issues. Please reach out at your earliest convenience. - Simon Bachir, General Manager, simonb@santacruztoyota.com

June 07, 2026

Dealership Rating
Employee Rating

I am a person of my word and would expect the same when making such a large purchase. More

by MJ
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jun 08, 2026

Santa Cruz Toyota responded

Please know here at Santa Cruz Toyota, we aim to provide a 5-star experience to every customer, and we are sorry if you left feeling otherwise. Please get in touch with me if you would like to discuss this further and address any issues. - Simon Bachir, General Manager, simonb@santacruztoyota.com

May 31, 2026

Dealership Rating
Employee Rating

Made buying a vehicle fun and relaxing! From driving onto the lot, to walking through the doors of the dealership, to being introduced to the sales consultant, and finalizing the purchase w More

by blmenden
Recommend Dealer
Yes

Other Employees Tagged: Richard Brabo

May 31, 2026

Santa Cruz Toyota responded

We’re delighted to hear that buying your new Toyota Corolla Cross was both fun and relaxing. We’re glad Richard and our sales team guided you smoothly from the lot to finance. Enjoy every drive in your new vehicle!

May 31, 2026

Dealership Rating
Employee Rating

Richard was great. Process took too long though. The process to sign the papers took a long time to start. I must have waited at least 1.5 hours More

by docmase
Recommend Dealer
Yes

Other Employees Tagged: Richard Brabo

Jun 01, 2026

Santa Cruz Toyota responded

Thank you for your business! Our team enjoyed assisting you, and we look forward to your next visit.

April 17, 2026

Dealership Rating
Employee Rating

The dealer was attentive and easy to deal with, but some safety checks for hybrids should have been completed before handing the vehicle over for sale More

by mughi95124
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jason Park, Abel Pena

Apr 18, 2026

Santa Cruz Toyota responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing Santa Cruz Toyota!

April 02, 2026

Dealership Rating
Employee Rating

This is the 2nd car I have purchased for my daughter from Richard. He is always professional and is a consumer advocate in finding the right car and model for my daughter. Thanks again Richard More

by Snakeyes
Sales Price Transparency
Recommend Dealer
Yes

Other Employees Tagged: Chris Skog, Kyle Trudell , The General Sales Chris Skogg was also very helpful

Apr 02, 2026

Santa Cruz Toyota responded

Thank you for choosing Richard again to find the right Toyota Corolla Hybrid for your daughter. He takes pride in ensuring each detail aligns with your needs. We appreciate your continued trust and are here for any questions down the road.

March 31, 2026

Dealership Rating
Employee Rating

Great price on the car with a very knowledgeable staff Great communication and easy to deal with. More

by u2ssuck
Recommend Dealer
Yes

Other Employees Tagged: Richard Brabo

Mar 31, 2026

Santa Cruz Toyota responded

It’s great to hear you valued our competitive pricing, clear communication, and knowledgeable staff. Richard and our team are glad the purchase of your new Toyota Prius went smoothly. Enjoy driving your Prius.

March 24, 2026

Dealership Rating
Employee Rating

Everyone I worked with was friendly and straightforward and transparent Transparent about pricing and financing options. Richard was able to work with me on locating the right car we wanted. More

by tdthomas411
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jason Park

Mar 25, 2026

Santa Cruz Toyota responded

Thank you so much for taking the time to share this with us! We were so happy to help and wish you many happy miles. We're here for any future needs!

March 19, 2026

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Employee Rating

I knew the price of the vehicle before I got there and didn't plan to negotiate. Wanted a smooth in and out sale. When I got there the second sales manager left early even though it was busy. I told the s More

by dubinsky
Recommend Dealer
No

Other Employees Tagged: Richard Brabo

Mar 23, 2026

Santa Cruz Toyota responded

We're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this.

January 07, 2026

Dealership Rating
Employee Rating

Very professional, Richard made the deal easy Toyota is the way to go Most excellent More

by Ferfes
Recommend Dealer
Yes

Other Employees Tagged: Richard Brabo

Jan 07, 2026

Santa Cruz Toyota responded

Congratulations on your purchase! It was wonderful having you here, and we wish you many happy miles. When it is time for service, we are here to help!

1

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