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Heiser Ford Lincoln
Glendale, WI
1,916 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 8:00 PM
Tuesday 9:00 AM - 8:00 PM
Wednesday 9:00 AM - 8:00 PM
Thursday 9:00 AM - 8:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:30 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 7:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 8:00 AM - 4:30 PM
Sunday Closed
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Showing 1,916 reviews
May 17, 2026
I recently was forced to change dealerships when Badger went out of Business. I wish I would have done so far sooner! I can't say this about many people, let alone a car dealership; however, I received an went out of Business. I wish I would have done so far sooner! I can't say this about many people, let alone a car dealership; however, I received an estimate for service and it actually came back at almost half the price due to the Tech finding an easier way to get the job done. Honestly, anyone reading this, how often do you hear about a situation where a car dealership says one thing and does the opposite? This was not the case here. Kudos to Phil and the team for making everything right. More
by dthiede23
Verified Customer
May 15, 2026
Heiser is reliable and completed a few major jobs on my car satisfactorily. It's convenient. The service rep, Ellianna, was very good, and followed up. car satisfactorily. It's convenient. The service rep, Ellianna, was very good, and followed up. More
by NJPROCTOR53
May 14, 2026
Overall, Meagan did a great job getting the truck to my husband at his job site to see it and try it out. Answered all questions at the time of purchase and was friendly and helpful. We were happy with all husband at his job site to see it and try it out. Answered all questions at the time of purchase and was friendly and helpful. We were happy with all the people we met and how they treated us. More
by Sharie Iserman
May 12, 2026
Everything went smoothly and successfully I was very impressed with the professionalism and how well I was kept informed I really appreciate the excellent service impressed with the professionalism and how well I was kept informed I really appreciate the excellent service More
by ROGER_CARP
May 11, 2026
Haven’t gotten my 2016 Ford Explorer back yet but after I get it back, I will give you a rating. Thank you. get it back, I will give you a rating. Thank you. More
by mrbelve6868
May 10, 2026
I have purchased a number of Lincoln Navigators, this Salesman was the first who really knew the vehicle and its options. Was very helpful on new car set-up Salesman was the first who really knew the vehicle and its options. Was very helpful on new car set-up More
by PFFWPRES
May 08, 2026
They do a great job of taking care of you and the issues you have with you vehicle. you have with you vehicle. More
by faikens47
May 07, 2026
I didn't not have good service the visit before. The service approved 100%.I give you a five star The service approved 100%.I give you a five star More
by Denise holmes
May 07, 2026
Working with Leela was good. I had the price worked out with her. Then I was sent to Devin and felt like everything was a secret. He didn't explain the cost of the warranty or wh I had the price worked out with her. Then I was sent to Devin and felt like everything was a secret. He didn't explain the cost of the warranty or what kind of deductible I wanted. He added it to the total without even telling me the cost and added the most expensive but lowest deductible. He never told me my interest rate or anything. I was given no paperwork to review these things before I left. No figures were shown to me at all. I did sign the loan without pushing for answers. That's on me, but I felt exhausted after spending the day negotiating everything they wanted to add and I didn't speak up. It cost me an extra 3500. I thought with 10,000 down and my trade of 4500, that I would be in a better financing position. I also have an excellent finance rating. So I expected the rate to be better. He never even mentioned that I was financing for 75 months on a loan that I thought was for 60 months. In the future I would work with Leela again, but will be much more conscientious with finance and ask more questions. I really don't care for the dealer experience when buying a car! This time too many secrets! I felt like he was hiding the costs from me on purpose! Even put his hand over some of the details when he was talking to me. More
by nevrhi
