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Heiser Ford Lincoln

Glendale, WI

4.3
1,943 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,943 reviews

July 10, 2026

Very precise and accurate description of what work is needed or has been done to your vehicle. More

by Rita4522
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Jul 10, 2026 -

Heiser Ford Lincoln responded

Thank you so much for taking the time to share your feedback with us, Rita. We are delighted to learn about your positive experience! If there is anything else we can do to assist you, please do not hesitate to let us know. We are always happy to help! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 09, 2026

unfortunately we have had an issue with Leela and getting our 2nd fob delivered. It was promised on 6/6/26 when we purchased the car and it is 7/9/26 now and still no fob. I have communited with her and she More

by sophiedog2158
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
2.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 10, 2026 -

Heiser Ford Lincoln responded

We're sorry to hear about your experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you as quickly as possible. Please let us know the best way to reach you. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 09, 2026

Excellent service and very friendly staff. Hard to find a company that treats trans people as well as they do. More

by shemp_moe_larry
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 09, 2026

After weeks of looking for the right vehicle, we were pleased to find our buying experience at Heiser Ford to be spectacular, and it was due to our sales rep, Peyton Formico. He had just the right mix of More

by daranch67
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
3.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
July 08, 2026

Everything was good got my truck back sooner than expected I was pleased with the service provided More

by jaewebbb22
Recommend Dealer
Yes
Employees Worked With
Philip Stam
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
July 08, 2026

Very friendly and easy to work with. They made my car buying experience a pleasure. More

by TGENSLER59
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 08, 2026 -

Heiser Ford Lincoln responded

We’re delighted our team made your new Ford Explorer purchase friendly and effortless. Thank you for choosing us; we look forward to serving you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 07, 2026

Friendly. Prompt. Megan and Devin were great! Handled my questions with care and made sure to provide the information I needed. More

by kyleschilter
Recommend Dealer
Yes
Employees Worked With
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Meagan Jones
Jul 07, 2026 -

Heiser Ford Lincoln responded

Thanks for your 5-star review. We’re glad Meagan was friendly and prompt and answered your questions thoroughly. Enjoy your Ford Explorer, and let us know if you need anything else. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 06, 2026

Friendly and knowledgeable staff I took my car in for warranty work and it was finished as promised great job More

by JIMMOE1954
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jul 06, 2026 -

Heiser Ford Lincoln responded

It’s great to hear our team provided friendly and knowledgeable service. We’re glad your Ford Transit Connect warranty work was completed on time. Ellianna and the team appreciate your 5-star rating. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 03, 2026

Fantastic, friendly and courteous service i was in and out of the building in great time More

by rdrewman
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 04, 2026 -

Heiser Ford Lincoln responded

It’s great to hear our team provided friendly, courteous service and got your Ford C-Max Hybrid in and out quickly. Ellianna and the rest of our service staff are glad we could save you time. Thank you for the 5-star review and we look forward to helping you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 30, 2026

Excellent experience with the entire Heiser Ford team. Very attentive to my needs and provided all the information necessary for me to make the right decision in purchasing my vehicle from Heiser. Love More

by N.Acosta
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : JT
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