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Heiser Ford Lincoln

Glendale, WI

4.3
1,933 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,933 reviews

May 12, 2026

Everything went smoothly and successfully I was very impressed with the professionalism and how well I was kept informed I really appreciate the excellent service More

by ROGER_CARP
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
May 11, 2026

Haven’t gotten my 2016 Ford Explorer back yet but after I get it back, I will give you a rating. Thank you. More

by mrbelve6868
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 10, 2026

I have purchased a number of Lincoln Navigators, this Salesman was the first who really knew the vehicle and its options. Was very helpful on new car set-up More

by PFFWPRES
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 10, 2026 -

Heiser Ford Lincoln responded

We’re delighted you found our sales team so knowledgeable about your new Lincoln Navigator and its options. We appreciate your loyalty to Lincoln and remain available for any setup questions as you enjoy your vehicle. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 08, 2026

They do a great job of taking care of you and the issues you have with you vehicle. More

by faikens47
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David Quick
4.0
This rating includes all reviews, with more weight given to recent reviews.
Tony Perkins
4.0
This rating includes all reviews, with more weight given to recent reviews.
Ellianna Haliga
4.0
This rating includes all reviews, with more weight given to recent reviews.
Gary Smith
4.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
4.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
4.0
This rating includes all reviews, with more weight given to recent reviews.
May 11, 2026 -

Heiser Ford Lincoln responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Heiser Ford Lincoln. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 07, 2026

I didn't not have good service the visit before. The service approved 100%.I give you a five star More

by Denise holmes
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 07, 2026

Working with Leela was good. I had the price worked out with her. Then I was sent to Devin and felt like everything was a secret. He didn't explain the cost of the warranty or wh More

by nevrhi
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Chad Formico
2.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
2.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 07, 2026

3 times I have ask service to verify if the rip on the driver’s seat is under warranty. No response! More

by cflowers51
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Not sure
May 07, 2026 -

Heiser Ford Lincoln responded

Thank you for sharing your experience with us. Please don't hesitate to reach out us directly to discuss your concerns. We appreciate your business and look forward to serving you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 06, 2026

The issue with our ford fiesta took a couple visits to figure out. The issues was eventually resolved. My only issue is they weren’t able to replicate the issue of the car no starting, but I was as soon More

by bakrueger75
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 07, 2026 -

Heiser Ford Lincoln responded

Thank you for your feedback. We appreciate your business and look forward to helping you with any questions or future needs. Thank you for choosing Heiser Ford Lincoln. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 05, 2026

The service dept took in my 20+ year old suv, found a problem & fixed it. Good going. My baby will take me thru another winter. More

by karolinwb
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
May 05, 2026 -

Heiser Ford Lincoln responded

Thank you for the five-star rating. We’re pleased our service department located and repaired the issue on your Lincoln Navigator so it’s ready for another winter. We appreciate your trust and look forward to serving you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 04, 2026

Always gets the job done, riendly staff and professional. I will always go back to them.. More

by Debra
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
4.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 04, 2026 -

Heiser Ford Lincoln responded

Thank you for trusting us to service your Ford Explorer. It’s great to know our team’s friendly and professional approach got the job done. We look forward to helping you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com