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Serra Ford Rochester Hills

Rochester Hills, MI

4.9
1,461 Reviews
At Serra Ford Rochester Hills, we care deeply about giving our customers an enjoyable car-buying or -servicing experience. With an incredibly large selection of both new and pre-owned vehicles for sale, we make sure each person that enters our Michigan dealership leaves with a car, truck or SUV that has everything they envisioned and more. Stop by our Ford dealership in Rochester Hills, MI, and let us help you find a vehicle that transforms any drive you take into the highlight of your day! Walk into our Michigan Ford dealership anytime and you can expect to be assisted by a member of our Ford sales team within moments. The Serra Ford Rochester Hills sales professionals take pride in maintaining a friendly, no-pressure sales environment to ensure that our customers feel fully confident in their decision to lease or buy a new Ford or used vehicle. We also have experienced Ford service technicians on site to help keep your vehicle running like new, and if you'd like to make a repair on your own you can easily order OEM Ford parts through our parts center. Whether you're looking to buy a new Ford, a pre-owned Ford or a used vehicle of a different brand, our Ford sales team is sure they can match you with a vehicle that checks off every box on your list. At Serra Ford Rochester Hills, our first priority is the satisfaction of our customers, so come visit our Michigan Ford showroom to see how we can make your car-buying decision an enjoyable and stress-free experience.
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2890 South Rochester Road

Rochester Hills, MI

48307

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Showing 1,461 reviews

August 13, 2025

Dealership itself was very nice despite construction going on. Nick assisted me with the purchase of my car. He was very personable, thorough and very helpful with the process. Overall great experience! More

by Lisa
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Nick Dyer
Aug 18, 2025 -

Serra Ford Rochester Hills responded

Hello Lisa, we're pleased to hear everything was completed to your satisfaction! Please let us know if there is ever anything else we can do for you! Safe travels!

August 13, 2025

Great experience, believe I paid a fair price and everything went smooth. Nick was very accommodating, made sure vehicle was prepped, gassed and my one concern was immediately addressed. Only minor More

by mikeatucker111
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nick Dyer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 16, 2025 -

Serra Ford Rochester Hills responded

Hello, thank you; we appreciate your feedback! Feel free to reach out to us if you need anything. Have a wonderful day.

August 13, 2025

Very helpful sales staff. They went over all the features of my new Explorer. I’ve had other vehicles serviced there and I was very satisfied. More

by dtk1953
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bailey Czuchaj
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 16, 2025 -

Serra Ford Rochester Hills responded

Hi, thank you for your kind review; we are happy to pass along your comments to the team here at Serra Ford Rochester Hills! Please don't hesitate to reach out if there's anything additional we can do for you.

August 12, 2025

Very helpful and very knowledgeable. Would definitely use SERRA again for a car purchase. I would recommend Jeremy Randolph to a family and friends. More

by jwilton
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jim Bommarito
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jeremy Randolph
Aug 13, 2025 -

Serra Ford Rochester Hills responded

Hi, we are happy we could make your experience a positive one! Thank you so much for being one of our valued guests and we look forward to your next visit!

August 12, 2025

Ryan M. was a great help getting me in and out with a great product, My new F150. More

by Shawn Eickholdt
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ryan Mulrenin
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 13, 2025 -

Serra Ford Rochester Hills responded

Hi Shawn, thank you for sharing your positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

August 11, 2025

Excellent customer service. I worked specifically with Lazer in the sales department. I traded in my previous vehicle and got into a new lease. I’ve never leased before and Laze More

by Justin
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Lazer Volaj
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 14, 2025 -

Serra Ford Rochester Hills responded

Hi Justin, thank you for leaving such a great review and high star rating. As one of our valued customers, we want to sincerely thank you for your business and we hope to see you here again down the road!

August 10, 2025

Great experience over all! ! Sales, transfer of title and plates! Would and have recommended Bailey Czuchaj she is fantastic! More

by Dee
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Bailey Czuchaj
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 12, 2025 -

Serra Ford Rochester Hills responded

Hello Dee, we're happy you found our staff to be so supportive during your experience here at Serra Ford Rochester Hills. We are always more than happy to assist you if anything else comes up. Take care!

August 07, 2025

Go see Brad Schiller! Best sales associate!! Second lease and he continues to make the process seamless. More

by ashleymeltzer
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brad Schiller
5.0
This rating includes all reviews, with more weight given to recent reviews.
August 06, 2025

I had a fantastic experience at Serra Ford working with Michele Dargis! She was warm, knowledgeable, and made the entire car-buying process easy and enjoyable. Michele truly listened to what I needed and w More

by Elizabeth P
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Michele Dargis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Josh Douglas
Aug 12, 2025 -

Serra Ford Rochester Hills responded

Hello Elizabeth, thank you for taking the time to` great day!

August 05, 2025

Great service on all points! Starting with my salesman, to admin, to service. I've been with this dealership for 30 years, and basically they have a customer for life. Hopefully More

by suzannebaiardi
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brad Schiller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 10, 2025 -

Serra Ford Rochester Hills responded

Hi, your satisfaction means a lot to us, and we truly appreciate you choosing Serra Ford Rochester Hills for all of your automotive needs. Please don't hesitate to call if you'd like further assistance.

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