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Serra Ford Rochester Hills
Rochester Hills, MI
1,483 Reviews
At Serra Ford Rochester Hills, we care deeply about giving our customers an enjoyable car-buying or -servicing experience.
With an incredibly large selection of both new and pre-owned vehicles for sale, we make sure each person that enters our Michigan dealership leaves with a car, truck or SUV that has everything they envisioned and more. Stop by our Ford dealership in Rochester Hills, MI, and let us help you find a vehicle that transforms any drive you take into the highlight of your day!
Walk into our Michigan Ford dealership anytime and you can expect to be assisted by a member of our Ford sales team within moments. The Serra Ford Rochester Hills sales professionals take pride in maintaining a friendly, no-pressure sales environment to ensure that our customers feel fully confident in their decision to lease or buy a new Ford or used vehicle. We also have experienced Ford service technicians on site to help keep your vehicle running like new, and if you'd like to make a repair on your own you can easily order OEM Ford parts through our parts center. Whether you're looking to buy a new Ford, a pre-owned Ford or a used vehicle of a different brand, our Ford sales team is sure they can match you with a vehicle that checks off every box on your list.
At Serra Ford Rochester Hills, our first priority is the satisfaction of our customers, so come visit our Michigan Ford showroom to see how we can make your car-buying decision an enjoyable and stress-free experience.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 3:00 PM
Sunday Closed
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 2:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 2:00 PM
Sunday Closed
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Showing 1,483 reviews
July 15, 2026
Great experience with trading in and buying a "new" to us car. Matthew D. was an excellent salesman. There was an unforeseen issue right after buying and even though it wasn't under warranty, Matthew and t car. Matthew D. was an excellent salesman. There was an unforeseen issue right after buying and even though it wasn't under warranty, Matthew and the dealership worked to help us out an make it right. We are not from the area but will definitely come back the next time we are in the market for buying a car. More
by armourch
Employees Worked With
Matthew Dunham
July 11, 2026
great sales, dealership, service, accessibility, explorer an improvement over the edge. ford needs more/different product mix. an improvement over the edge. ford needs more/different product mix. More
by bstapes
June 25, 2026
Excellent experience. Everyone was friendly and helpful. Tyler worked with us to find just the right deal on a Ranger. RH Serra is a class dealership Everyone was friendly and helpful. Tyler worked with us to find just the right deal on a Ranger. RH Serra is a class dealership More
by Mike
Employees Worked With
June 24, 2026
When pulling into the service department of the Serra Ford dealership, you are greeted warmly, and sincerely by a person looking to help you with your problem. I was fortunate enough to have service advi Ford dealership, you are greeted warmly, and sincerely by a person looking to help you with your problem. I was fortunate enough to have service advisor Chip La Rock helping me. After retrieving the vehicle information he ask and listened closely to why I was coming in. He commented me on how I took care of my vehicle and followed the repairs closely to make sure the truck was going to be returned in the way it came in. Chip was working extremely hard to make sure I received the very best price for the repair. He was great and I highly recommend everyone to ask for him, though I am sure all of the service advisors are just as professional. More
by Mstroster
Employees Worked With
Chip La Rock
June 23, 2026
Brought my Ranger in for the 2nd oil / filter change and 10,000 mile service, (actual mileage; 10,723) they left a window sticker for my Next visit at 115,800 miles. when I returned to have my service reco 10,000 mile service, (actual mileage; 10,723) they left a window sticker for my Next visit at 115,800 miles. when I returned to have my service record corrected, and a new sticker corrected the new mileage recommendation on the new window sticker was 23,500 miles (which would be 12,700 mile interval.) that would be 5,200 past the recommended 7,500 miles. I will now service and track my own service intervals More
by topdown95
Employees Worked With
June 19, 2026
Outstanding dealership experience: friendly staff, transparent pricing, smooth process, excellent communication, and service. See Lazer Volaj for the full experience! transparent pricing, smooth process, excellent communication, and service. See Lazer Volaj for the full experience! More
by apurdy143
Employees Worked With
June 15, 2026
Have owned (purchased) a 2021 Edge, and recently purchased a 2026 Explorer from Serra Ford. Recent experience with sales person, Jacob Berger was outstanding. Have had all maintenance performed at S purchased a 2026 Explorer from Serra Ford. Recent experience with sales person, Jacob Berger was outstanding. Have had all maintenance performed at Serra, with excellent results. I highly recommend this dealership and the above named sales person to all interested in purchasing a Ford product. AMS More
by AMS
Employees Worked With
June 08, 2026
Amanda, and Frank at Serra Ford Rochester Hills made our truck buying experience exceptional. They were friendly, efficient, and professional. I highly recommend this dealership, and its sales staff. Aman truck buying experience exceptional. They were friendly, efficient, and professional. I highly recommend this dealership, and its sales staff. Amanda, and Frank were the best! Thanks again for everything. We are very happy with our purchase, and overall experience. More
by Dave
