Bruce Hanon

Woody Woodson has been an exemplary sales advisor for ~15 years. Service has been excellent, whether in-house or onsite at my address. Former sales manager should be rated at below acceptable for ANY / AL years. Service has been excellent, whether in-house or onsite at my address. Former sales manager should be rated at below acceptable for ANY / ALL business. Vito Vultaggio rates as excellent for customer care. More

by BOBS Verified Customer Verified Customer

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The service was good; the staff were attentive and punctual. The provision of a loaner vehicle was a nice touch—a service I hadn’t expected. punctual. The provision of a loaner vehicle was a nice touch—a service I hadn’t expected. More

by jossybarajas Verified Customer Verified Customer

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Ryan was fantastic to deal with. There was zero sales pressure, and his honesty really stood out. I’ll definitely be sending my friends his way when they need a vehicle. There was zero sales pressure, and his honesty really stood out. I’ll definitely be sending my friends his way when they need a vehicle. More

by briandhendrick Verified Customer Verified Customer

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A little far for us. Bought our last edge and now bought another. Worth the drive. Pleasant people and very clean. 😊 Bought our last edge and now bought another. Worth the drive. Pleasant people and very clean. 😊 More

by brandigirl50 Verified Customer Verified Customer

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Wow! Less than 24 hours from my first conversation with Jacob Berger to driving home in my new 2026 Ford Explorer Tremor. Jacob was fantastic, communicate Less than 24 hours from my first conversation with Jacob Berger to driving home in my new 2026 Ford Explorer Tremor. Jacob was fantastic, communicated every step of the process, and made this one of the easiest vehicle purchases I've ever made. Bruce Hanon in Finance was outstanding as well, making the paperwork simple and painless. Outstanding customer service from start to finish. Serra Ford Rochester Hills has earned a customer for life. Highly recommended! More

by gary@lhunter.net Verified Customer Verified Customer

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From the moment I walked in, I was greeted with friendly and helpful people. It was a pleasure to be there. and helpful people. It was a pleasure to be there. More

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I've been giving them my business for more than 10 years. . The people that work at the rochester location are very helpful and friendly.. . The people that work at the rochester location are very helpful and friendly.. More

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Very friendly staff. Nice new clean building. Lots of cars on lot to choose from. Nice new clean building. Lots of cars on lot to choose from. More

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Beautiful new building with good lighting. The lot in front is larger & has many new vehicles where you can walk around to view available vehicles. My experience with Brandon Westrick, Sales The lot in front is larger & has many new vehicles where you can walk around to view available vehicles. My experience with Brandon Westrick, Salesperson was fantastic. He was professional, good listening skills, friendly, & very helpful. He was able to explain to me about the new Explorer & answered all my questions. He made the process of applying for credit simple. I highly recommend this dealership & especially Brandon Westrick. More

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great sales, dealership, service, accessibility, explorer an improvement over the edge. ford needs more/different product mix. an improvement over the edge. ford needs more/different product mix. More

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