John Steele
John Steele at Lake Ford

John Steele

Sales Consultant

Lake Ford

4201 S 27th St
Milwaukee, WI 53221

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4.7
113 Reviews

My name is John Steele and I've been with Braeger since April of 2007. My favorite part of being a sales consultant is meeting new people, listening to what they want and need in a vehicle, and finding the best possible match to fit their lifestyle. Building relationships is what I do best, and earning your trust and respect always comes first. For most of us, buying a new vehicle is not just about dollar's and cent's, it's a long term emotional commitment as well. Helping you find that perfect balance is my greatest reward. I want to be here for you not just today, but for many years to come. Please call or stop in and I'll be happy to welcome you into the Braeger family.

Dealership Experience

18 yrs, 11 mos

Industry Experience

18 yrs, 11 mos

Languages Spoken

English English

4.7

113 Reviews

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113 Reviews of John Steele

January 23, 2026

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Employee Rating

John was a pleasure to do repeat business with. He is always my Ford go to guy! More

by msterns715
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Recommend Dealer
Yes

October 24, 2025

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Very friendly and thorough in going through the car features. The process for paperwork was fast and easy! More

by jeana1
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Recommend Dealer
Yes

Other Employees Tagged: Ryan Heine, William Stolzmann , Alisa Anderson

September 16, 2025

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John, Alec, Christian we're all a huge help and went above and beyond. I live 500 miles away from this dealer and drove a retinal to pick up my new car. John was the reason I decided to make the drive More

by emailnicwest
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Purchase Time
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Recommend Dealer
Yes

August 07, 2025

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Great experience overall! Everyone was very knowledgeable and courteous. Once our deal was made, the process was very quick and smooth, which I really appreciated. More

by greg.karian
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Recommend Dealer
Yes

Other Employees Tagged: Alec Van Hecker , Alisa Anderson

July 21, 2025

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Not satisfied with this Ford dealership. * They didn’t fix the problem in my car, even after I explained it clearly. I paid for repairs, but the issue is still there. I had to come back again More

by C.K
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Recommend Dealer
No

Other Employees Tagged: Anthony Proano

July 04, 2025

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I've continually been impressed with Lake Ford and their outstanding service! I have been very happy with the level and quality of care they provide. More

by guerr1am
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Workmanship
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Recommend Dealer
Yes

Other Employees Tagged: Micah Edwards

April 04, 2025

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Came in with no intention of purchasing a car. Spoke with John Steele to get a feel for what a specific vehicle was all about. After viewing a couple of cars in the class I was looking for John sh More

by Steve F
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Recommend Dealer
Yes

Other Employees Tagged: Anthony Proano , Alisa Anderson, Nick Strickling

March 15, 2025

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Employee Rating

Excellent dealership. Friendly and courteous. John is an excellent salesman. Would definitely do business with lake ford again. More

by ajetziba
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Ryan Heine, Lucas Sorensen , Alisa Anderson

February 15, 2025

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Verify all the information on the deal before purchasing a vehicle. Don't be afraid to walk away from the deal if you were misled. More

by bstecklein44
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Alec Williams, Christian Meiselwitz , Alisa Anderson

February 01, 2025

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Employee Rating

The dealer was good, didn’t try to pressure too hard. Listened to what I wanted. More

by rebro35
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Christian Meiselwitz

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