Luis M Berrio
Luis M Berrio at Joyce Honda

Luis M Berrio

Sales Manager

Joyce Honda

3166 NJ-10
Denville, NJ 07834

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3.9
9 Reviews

Dealership Experience

17 yrs, 11 mos

Industry Experience

17 yrs, 11 mos

Specialties & Trainings

Prime and subprime financing , wholesale management, CRM software management

3.9

9 Reviews

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9 Reviews of Luis M Berrio

April 13, 2026

Dealership Rating
Employee Rating

If I could give this place 0 stars, I would. This was one of the most dishonest and unprofessional car-buying experiences I’ve had. I left a $500 refundable deposit on a 2020 Toyota RAV4 after More

by aemam0114
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Mio Martinez , Laura Taborda

Apr 14, 2026

Joyce Honda responded

We apologize for the inconvenience you experienced. It is unfortunate the Toyota did not meet your approval. We find no evidence of a replaced door and all paint measurements match from panel to panel. We did replace the windshield at your request with a non-OEM high quality windshield that does not have flaws. During the phone conversation when you called to say you were no longer interested in the car, you were advised that we return deposits Monday - Friday when our office is in. Not on Saturdays. You chose to come on Saturday for your deposit to be returned. Fortunately we had one of our staff in that day that could purify the numbers and return your deposit. At one point the manager considered calling the police for her own security based on the level of aggression that was being displayed. That might have been the reason for the 'angry customer' reference. Which every business is within their rights to advise from one employee to another. No hard feelings. Things just didn't work out. Good luck finding your next used car.

Apr 16, 2026

aemam0114 responded

Correct, things didn’t work out. I have pictures, videos, and audio that prove you wrong on everything you just said. My paint meter was reading 400+ micrometers (15 mils) on the roof rail edge on the driver’s side, and even higher past the middle toward the rear area of the car. The passenger side was reading 170–200 micrometers (6–7 mils), which is a huge difference and clearly shows that it was repainted. Your salesperson, Laura Taborda, brought her own paint meter to double-check the reading, and it showed the exact same thing. Even after being told to “put the car under the sun, the shadow messes up the readings,” that’s the biggest BS I’ve ever heard. Clearly you need to learn more about cars. The driver’s front door edge guard was missing, along with a very noticeable gap difference compared to the passenger side. There was also a dent on the rear bottom left door with some rust showing, an aftermarket window on the rear left door, and an aftermarket windshield before you replaced it with your “high-quality windshield,” which also came defective on the passenger side bottom edge. The front lower area of the bumper was also missing a good 12 inches of clear coat, which Laura herself admitted to seeing and feeling with her own hands. If there’s a potential customer reading this, check the rear passenger window. It has an aftermarket name on it instead of the TOYOTA logo and part number. If there is no evidence of all that repair that you claim wasn’t found, and IF ALL THIS ISN’T TRUE, then I invite any customer who looks at this car (2020 Toyota RAV4 XLE, 53,835 miles, VIN: 2T3P1RFV6LC069179) to bring their own paint meter, measure that area, and compare it to the passenger side. Unless you already fixed it, like you said you would, along with that crappy “high-quality” windshield with the edges all messed up from the factory. “Our glass guy will polish/sand the windshield out, come sign the papers while we wash the car.” Beautiful words from Laura, rushing me to go sign. Hah! And then your amazing sales manager, Luis, aggressively telling me “it’s a used car,” “what do you want,” “HERE’S WHAT YOU’RE GONNA DO, GO WITH LAURA TO OUR OTHER LOT AND FIND A CAR THAT YOU LIKE,” and “now we’re going to have to keep this car here,” among other aggressive statements, with a very unapproachable attitude. He calmed down a bit after I spoke up and told him he was being a little too aggressive with the way he was approaching things. YES, it might be a used car, BUT I AM THE CUSTOMER, and it is my money, and I CHOOSE where to spend it. In this case, I didn’t spend it there. I’M GLAD I DIDN’T. So, your lovely SALES MANAGER LUIS M BERRIO TALKED TO ME LIKE A STREET DOG, and I’m an angry customer for asking for my refundable deposit back? A deposit that you made me go back and forth between locations for because “Laura was with a customer.” I wasted two hours of my day, and you, Miosotty Martinez, all you had to do was submit my request and give me a receipt, just like you did at the end when you went to the back for a few minutes. It was so simple. Seriously? And I’m an “ANGRY CUSTOMER” who now finds out the cops were going to be called because I wanted my deposit back? MAKE THIS MAKE SENSE! But yeah, like you said, no hard feelings. Good luck selling your used 2020 Toyota RAV4 XLE, 53,835 miles, VIN: 2T3P1RFV6LC069179, that was traded in to you twice, in 2022 and now in 2026 according to the Carfax. Maybe you did the work and never reported it. Lol, good luck! BEING HONEST AND RESPECTFUL GOES A LONG WAY. I never disrespected anyone. If Luis didn’t talk to me the way he did, things might have taken a different path. Much love for Luis. I hope his attitude changes. Just because I’m a girl doesn’t mean I was going to get scared into his “selling tactics” by literally yelling at me.

March 05, 2026

Dealership Rating
Employee Rating

Quick and efficient service. Highly recommended. Provided quotes for repairs needed. Would highly recommend for regular maintenance. More

by MENDEZM50CENT
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Mar 05, 2026

Joyce Honda responded

Thank you so much for your kind review. We are committed to providing the best possible service experience to all our customers, and your feedback means a great deal to us. We truly value your time and your business. Warm Regards, The Service Team at Joyce Honda

February 12, 2026

Dealership Rating
Employee Rating

Gracias por darne buen servicio lastima que sea tan costoso todo es muy alto los costos de mantenimiento More

by JHONFITO
Recommend Dealer
Yes

January 09, 2026

Dealership Rating
Employee Rating

Very good seller, very good service, I was very satisfied. He took his time to give me the service I was looking for. More

by LADIIDBA1981
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Rolando Meneses

December 08, 2025

Dealership Rating
Employee Rating

It was such a pleasure to work with this dealership. Buying my Honda crv went so smoothly. I received my car within days of placing my order in the color I wanted! Thank you! More

by BMINKOWITZ
Recommend Dealer
Yes

Other Employees Tagged: Jane Bisignani

November 11, 2025

Dealership Rating
Employee Rating

In appropriate suggestions for needed repairs. Compromises trust in service center. Will be unlikely to use in the future. More

by marinma_99
Service Communication
Recommend Dealer
No
Nov 12, 2025

Joyce Honda responded

We’re very sorry to hear about your experience and appreciate you bringing this to our attention. We never want any customer to feel pressured or uncertain about recommended repairs, and we take concerns about trust very seriously. Our goal is to provide transparent, accurate service recommendations that keep your vehicle safe and performing its best. We’d value the chance to review your visit and address your concerns directly. Please contact Erik Matos, Service Manager, at 973-361-1396, via text at 973-607-0237, or email erik_matos@joycehonda.com so we can work toward a resolution. Thank you for your feedback — it helps us improve the experience for all our customers.

October 28, 2025

Dealership Rating
Employee Rating

Joyce Honda has always been reliable and reasonable, fast service, convenient, friendly and workers are polite. More

by dawilliamshale57
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Ernest Biondolino, John Lavelle

Oct 28, 2025

Joyce Honda responded

Thank you so much for your kind review. We are committed to providing the best possible service experience to all our customers, and your feedback means a great deal to us. We truly value your time and your business. Best regards, The Service Team at Joyce Honda

September 24, 2025

Dealership Rating
Employee Rating

Rolando was wonderful to work with- Explained everything about the new car and put me at ease More

by pschristiano58
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Rolando Meneses

Sep 24, 2025

Joyce Honda responded

Thank you for your business and trust.

July 28, 2025

Dealership Rating
Employee Rating

My daughter saw an advertisement for an SUV on the internet and referred us to Joyce Honda. Rolando came out to greet us while we were examining the vehicle, and he began answering our questions. He More

by gregmumma
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Rolando Meneses

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