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Ron Keitel

Overview Reviews (76) Inventory (246)

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Ron Keitel

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Ron Keitel

Dispatch Manager

Brad Deery Motors

112 North 2nd St
Maquoketa, IA 52060

I've been selling cars at Brad Deery Motors for 29 years. I have a wife and 5 kids and 7 grandkids. I enjoy working with people to find their perfect vehicle and get them a great deal.

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76 Reviews

I've been selling cars at Brad Deery Motors for 29 years. I have a wife and 5 kids and 7 grandkids. I enjoy working with people to find their perfect vehicle and get them a great deal.

Overview Reviews (76) Inventory (246)

Dealership Experience

35 yrs, 11 mos

Industry Experience

35 yrs, 11 mos

Languages Spoken

American Sign Language

Armenian

English

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76 Reviews

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76 Reviews of Ron Keitel

April 30, 2025

Dealership Rating

Employee Rating

Today I had the fortune of discussing a lease for 36 month and 12 miles. I applied on "personalize my payment" and it came back with 280 per month lease. When I spoke with Tyler the General Manager, h month and 12 miles. I applied on "personalize my payment" and it came back with 280 per month lease. When I spoke with Tyler the General Manager, he told me it was going to cost 680 a month lease. The General Manger would not honor their payment price and said it was my fault that their computer system had a "mistake". How can you have a 300% mistake --- this dealership is a bait and switch. They used to be good (as I have purchased from them before). However, in the last ten years they claim they are transparent, but they are not. Take your business elsewhere. I am happy to discuss this further and my experiences with this dealership. More

by Honest Reviewer

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Other Employees Tagged: Troy Humphrey, Jaimaca Rayburn , Tayler? Jerry?

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Apr 30, 2025 -

Brad Deery Motors responded

Hi Jeremy Fresia, We’re sorry to hear you were unhappy with your experience, but we’d like to clarify what actually happened. You ran our lease/payment calculator tool seven different times, changing the inputs to try and generate a lower payment. You also used the TradePending payments tool twice. Each time, the system removed incentives again—stacking rebates that had already been applied and giving you inaccurate numbers. Specifically, instead of it starting the lease calculation at the MSRP of $55,860 and subtracting discounts and rebates once (as it should), the tool started at the already-discounted sale price of $44,024 and then subtracted the incentives again. This double-dipping is a glitch in the tool when it’s manipulated repeatedly, and it’s exactly why those tools are estimators—not final quotes and clearly state that final pricing must be confirmed by a dealership representative. Our General Manager took the time to explain this to you and made it clear that a $280/month lease on a new Wrangler with the specs and terms you wanted simply isn’t possible. We don’t "bait and switch"—we walk customers through every number, just like we did with you. We understand it’s frustrating when the numbers don’t match your expectations, but it’s not fair to call us dishonest for correcting a miscalculation caused by repeated changes to the tool. We’ve been transparent throughout this process. We wish you the best in finding a vehicle that fits your needs and budget. —Brad Deery Motors Team

Apr 30, 2025 -

Brad Deery Motors responded

Hi Jeremy, To clarify again: we never said anything about a trade-in vehicle being involved. What we said is that you used the TradePending payment estimator on our site—not the trade value tool. Despite the similar name, the TradePending Payment Calculator is not a trade-in tool; it's designed to give rough payment estimates using general assumptions. There is also a separate TradePending Trade Tool on the site, but you did not use that. You used the payment estimator by TradePending and the other Payment Calculator in Explore Payments and when you repeatedly adjusted, it incorrectly double-subtracted incentives—starting from the discounted sale price instead of MSRP, then applying rebates again. This is not “bait and switch”—it’s a known limitation of the tool when used this way, which is why we always recommend calling for accurate pricing. We are transparent about our pricing and go out of our way to explain when automated tools provide incorrect data. We also took the time to walk you through why the $280/month lease wasn’t possible for a new Wrangler under the terms you provided. We wish you the best in your search. —Brad Deery Motors Team

Apr 30, 2025 -

Honest Reviewer responded

Once again, you were coming up with Excuses. First off there is no spot to put in anything for trade-in so that is a lie. After speaking to other wall qualified buyers what you are doing on your website in a small disclaimer is that you need to call for an accurate price because the number I am giving you is nothing more than bait make the phone call and then switched them to your higher monthly payment.

Apr 30, 2025 -

Honest Reviewer responded

Wrong again. No one took me through why the 280 a month lease would not work. Your general manger was trying to use the tool himself to figure out what was wrong with it. We discussed if his coding was off by a couple of decimal points if it on the dealer who created the website. Not the purchaser. Once again, if you need other examples, I saw that there are other reviewers on Deery that said you’re finance department was extremely shady.. please google Google reviews the ones that you cannot edit and only show the five star reviews once again shady selling tactics that give dealerships bad repuations

Apr 30, 2025 -

Brad Deery Motors responded

Hi Jeremy, We’ve reviewed the full 20-minute and 11-second recorded phone call between you and our General Manager. During that call, he clearly and repeatedly explained that the issue stemmed from the system double-applying incentives. He also asked you to walk him through how you used the tool so we could report the issue to our website provider, which you did. That is not "guessing"—that’s responsible dealership management trying to ensure accuracy on the website and transparency moving forward. There are disclaimers on the website stating: While great effort is made to ensure the accuracy of the information on this site, errors do occur so please verify information with a customer service rep. This is easily done by calling us or by visiting us at the dealership. These tools are provided as a convenience, but final numbers always depend on lender approval, current incentive availability, creditworthiness, and leasing terms—all of which are determined by the banks, not the dealership. No dealership in the country could meet the $280/month lease expectation for a new Wrangler (at almost $56k before taxes and fees) with the parameters you were using. This is not about shady practices—it’s about financial reality and math. We understand you're upset, but that does not make the facts any less true. We’ve remained respectful and transparent throughout this entire conversation. Again, we sincerely wish you the best of luck finding a vehicle that fits your needs and budget. —Brad Deery Motors Team

December 12, 2023

Dealership Rating

Employee Rating

We purchased a 2020 Pacifica. We were told 3000 miles bumper to bumper warranty. We were also told to just call with any questions or concerns. We noticed while driving in the We were told 3000 miles bumper to bumper warranty. We were also told to just call with any questions or concerns. We noticed while driving in the sun that the windshield was covered with chips, like it had been in a sandstorm. There were also some other minor things that were covered by warranty. However, when we took it in they gave us a big line about not fixing any of it and said they would call us about what might be fixed. That was a month ago and we have heard nothing! We paid over $300 to replace the windshield. We are totally unhappy with this dealer. More

by sbjbelievers

Sales Price Transparency

Trade-in Experience

Purchase Time

Recommend Dealer

Other Employees Tagged: Randy Schoop, Joel Kilburg, Tim Jones

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July 22, 2023

Dealership Rating

Employee Rating

friendly and professioal. great place to buy a vehicle. process was easy and fast. highly recommended. great place to buy a vehicle. process was easy and fast. highly recommended. More

by r.keitel

Sales Price Transparency

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Dan O'Mara, Dan Gries, Connor Wambold , Rosie Allen, Ashley Wilhelm

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Jul 24, 2023 -

Brad Deery Motors responded

We appreciate you for letting others know about your experience! If you ever need anything in the future, please don't hesitate to let us know. Take care! Sincerely, The Brad Deery Motors Team

June 18, 2023

Dealership Rating

Employee Rating

I know what truck I wanted they had it explained the truck I brought the very great experience A one time truck I brought the very great experience A one time More

by mikebundy0632

Sales Price Transparency

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Dan Gries, Kody Wenndt, Connor Wambold, Jaimaca Rayburn

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Jun 20, 2023 -

Brad Deery Motors responded

We appreciate you for letting others know about your experience! If you ever need anything in the future, please don't hesitate to let us know. Take care! Sincerely, The Brad Deery Motors Team

Jun 21, 2023 -

mikebundy0632 responded

Thanks

February 08, 2023

Dealership Rating

Employee Rating

My family has purchased vehicles with Deery for many years now and every time I have been treated with respect and have been happy with the service. years now and every time I have been treated with respect and have been happy with the service. More

by Chris Keitel

Sales Price Transparency

Trade-in Experience

Purchase Time

Finance Experience

Recommend Dealer

Yes

Other Employees Tagged: Dan O'Mara, Dan Gries, Connor Wambold

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Feb 09, 2023 -

Brad Deery Motors responded

Your compliments and kind words mean so much to us and our team! We love hearing from satisfied customers, as we work incredibly hard each and every day to ensure that they’re given the fantastic customer service we know they deserve. Thank you for your business and for coming into see us. We hope that we can have the opportunity to work with you again soon. Sincerely, The Brad Deery Motors Team

May 04, 2022

Dealership Rating

Employee Rating

Was very good experience. Everyone was great to work with! Nice place with lots of vehicles! Everyone was great to work with! Nice place with lots of vehicles! More

by janmpalmer

Customer Service

Friendliness

Price

Recommend Dealer

Yes

Other Employees Tagged: Dan Gries, Jaimaca Rayburn

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May 05, 2022 -

Brad Deery Motors responded

Jan, thanks for leaving this wonderful feedback! Customer satisfaction is our top priority and we’re ecstatic to hear that you enjoyed your experience. We appreciate your business and look forward to seeing you again in the future. Have a great day! Sincerely, The Brad Deery Motors Team

March 11, 2021

Dealership Rating

Employee Rating

Its was a great experience. Willingness to deal with a buyer from out of state, service was superb. Above and beyond from my past experiences with other dealerships. Ron was outstanding, a real professi buyer from out of state, service was superb. Above and beyond from my past experiences with other dealerships. Ron was outstanding, a real professional and people person. I'd have no problem buying another vehicle from the dealership again or recommending it. More

by ES

Customer Service

Quality Of Work

Friendliness

Price

Recommend Dealer

Yes

Other Employees Tagged: Dan Gries , Alex Wilson, Alisha Yarolem, Tori, Valerie, Alexa, and Kira..

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Mar 15, 2021 -

Brad Deery Motors responded

Thank you for writing this fantastic review and giving our dealership such an excellent star rating! It's great to hear we were able to go above and beyond your expectations and provide you with a memorable experience. Feel free to call or stop by if there's anything else we can do for you. Sincerely, The Brad Deery Motors Team

October 29, 2020

Dealership Rating

Employee Rating

Ron and Sue were very kind and knowledgeable about the 2021 Jeep Cherokee that we purchased. Would recommend both of them to anyone. This is the third vehicle we have purchased from Ron. 2021 Jeep Cherokee that we purchased. Would recommend both of them to anyone. This is the third vehicle we have purchased from Ron. More

by dlzkmohr

Friendliness

Price

Recommend Dealer

Yes

Other Employees Tagged: Dan Gries , Susan Cantrill, Micaela McPherson

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Mar 08, 2021 -

Brad Deery Motors responded

Thank you for your business and this review. We are happy to hear our team was able to serve you and demonstrate how we do business here. If there is anything we can assist you with in the future, please let us know. Sincerely, The Brad Deery Motors Team

May 03, 2020

Dealership Rating

Employee Rating

First time buying a vehicle from a dealership. They had the right vehicle for the family. Good atmosphere, friendly staff. Overall a great buying experience. the right vehicle for the family. Good atmosphere, friendly staff. Overall a great buying experience. More

by Sam

Recommend Dealer

Yes

Other Employees Tagged: Micaela McPherson, Gracie Rogers

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May 07, 2020 -

Brad Deery Motors responded

It's our pleasure to provide top quality service and we're ecstatic to hear that your experience reflected this dedication. We appreciate the time it took for you to give us this feedback. At Brad Deery Motors, we value our customers and we look forward to seeing you on your next visit. Sincerely, The Brad Deery Motors Team

April 17, 2020

Dealership Rating

Employee Rating

Great dealership to work with. Ron Keitel is a great sales person to work with. No pressure to buy anything and very helpful to find a vehicle that you will love. Would highly recommend Ron and Brad Dee sales person to work with. No pressure to buy anything and very helpful to find a vehicle that you will love. Would highly recommend Ron and Brad Deery to anyone. More

by kstrobb

Recommend Dealer

Yes

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Apr 29, 2020 -

Brad Deery Motors responded

Thank you for leaving us this great review! We are very happy to hear that we could be so helpful during your recent visit with us. We look forward to seeing you back again in the future. Take care! Sincerely, The Brad Deery Motors Team

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