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Heiser Ford Lincoln

Glendale, WI

4.2
1,845 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,845 reviews

December 03, 2025

This location goes Above & Beyond to get you a reliable vehicle. Saved my life!! IM GRATEFUL! More

by moriah53109
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
4.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jessica Podlesnik
4.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 04, 2025 -

Heiser Ford Lincoln responded

Moriah, it's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

December 03, 2025

Work was done as expected. Craig was professional and kept me informed on progress. I did find that for some reason the backup camera doesn’t work. More

by hscenergy
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Craig Knabe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 04, 2025 -

Heiser Ford Lincoln responded

It's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

December 02, 2025

Although I had contact with a few of the Staff members, i found each of them to be very helpful, courteous and commendable ; I even received a ride home upon dropping off the truck. And helpful tips from MsE More

by sarwarmuruza
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Dec 02, 2025 -

Heiser Ford Lincoln responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

December 02, 2025

The rep was snippy and curt! For example- I asked her exactly what is the battery saving feature, I accidentally turned it on she said just go to your car and start it ... but th More

by burtonlg
Recommend Dealer
No
Employees Worked With
Philip Stam
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
November 29, 2025

I have purchased three cars from Heiser over the last 10 years. They have a nice showroom and service bay and the service is fantastic. More

by jason.l.roberts
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jessica Podlesnik
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 29, 2025 -

Heiser Ford Lincoln responded

Thank you so much for your excellent review! We are so glad that we had the opportunity to work with you, and we are thrilled that you found your experience with us to be a positive one. Please don't hesitate to reach out if you need anything else. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

November 27, 2025

Great customer service. Very helpful Great customer service. Helped us find the right car for us. Follow up with us when we called or left a message. We would definitely con More

by arthur.kennedy
Recommend Dealer
Yes
Employees Worked With
Christopher Brigden
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Christopher Brigden
Nov 27, 2025 -

Heiser Ford Lincoln responded

Thanks for sharing your thoughts about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

November 17, 2025

They help me out when I was in a jam. The service guy was great to work with. More

by RZIMPRICH
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Nov 17, 2025 -

Heiser Ford Lincoln responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

November 16, 2025

I Appreciate the time and patience service department spent going over details. Thank you, K.B More

by bressart3
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 16, 2025 -

Heiser Ford Lincoln responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

November 14, 2025

Was satisfied with the friendliness of the staff and the way I was treated as a customer. My car was in and out with the required service that it needed with a minimal amount of wait time. Thank you. More

by icetee26invader
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Philip Stam
4.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 16, 2025 -

Heiser Ford Lincoln responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Heiser Ford Lincoln. We look forward to having you as one of our valued customers for many more years to come! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

November 09, 2025

I am always pleased at the way they treat me. I can get my oil changed in a timely manner and can get in and have it done the same day. I highly recommend both the service and PARTS dept. They go More

by Wijunquer
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Tom Ikert
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 09, 2025 -

Heiser Ford Lincoln responded

Thank you for choosing Heiser Ford Lincoln. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

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