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Heiser Ford Lincoln

Glendale, WI

4.2
1,869 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,869 reviews

February 07, 2026

Leela was great! Solid teamwork in front of house!it was a good purchasing experience. More

by leife00
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Charlie Przislicki
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
3.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 07, 2026 -

Heiser Ford Lincoln responded

Thanks for highlighting Leela and our front of house team. We’re glad the process of purchasing your new Ford Bronco ran smoothly. Enjoy every mile in your Bronco.

February 07, 2026

I wouldnt do business with them bait and switch tactics was back and fourth the whole time they aren't transparent. Payton lied to me about the ford blue advantage warranty its for used cars under 100k More

by adrianadams23
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Devin Spielman
1.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
1.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
4.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 09, 2026 -

Heiser Ford Lincoln responded

Adrian, we're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

Feb 09, 2026 -

adrianadams23 responded

Id rather not be lied too anymore

February 02, 2026

JT has been outstanding. He was great when the bought the care. Very knowledgeable and patient with us as we debated our decision. When we brought the car back to get mats More

by bhouse2
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
January 31, 2026

This last visit was pleasant and completed in a timely matter . As compared to a few past experiences More

by HATCOLLECTOR
Recommend Dealer
Yes
Employees Worked With
Craig Knabe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Craig Knabe
Jan 31, 2026 -

Heiser Ford Lincoln responded

It's great to hear that Craig was able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

January 24, 2026

“This was my second time purchasing a vehicle from Heiser, and both times the experience has been smooth, professional, and truly satisfying.” More

by trussdemetrius
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Angela Resa
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 24, 2026 -

Heiser Ford Lincoln responded

Here at Heiser Ford Lincoln, customer satisfaction is our #1 priority. We always do our best to make sure our customers leave happy! We are glad to hear you enjoyed your experience, and it was a pleasure having you at the dealership. We appreciate your review! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

January 24, 2026

“This was my second time purchasing a vehicle from Heiser, and both times the experience has been smooth, professional, and truly satisfying.” More

by trussdemetrius
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Angela Resa
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 24, 2026 -

Heiser Ford Lincoln responded

Thanks for sharing about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

January 21, 2026

Very efficient. Advised status regularly. And Car wash was very well done. Friendly knowledgeable staff More

by CHERYLJANKE
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jan 21, 2026 -

Heiser Ford Lincoln responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Heiser Ford Lincoln. We look forward to having you as one of our valued customers for many more years to come! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

January 20, 2026

I was happy with the timely and professional service from Bryce, Bassim and salesman 'Hutch.' More

by david@davidseebach.com
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 20, 2026 -

Heiser Ford Lincoln responded

Thank you for choosing Heiser Ford Lincoln. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

January 13, 2026

it was a great experience. Roy found me a truck that matched my needs. F250 super duty, went the extra mile to get a V-plow installed and ready for the snow. Hutch was also ve More

by mymailtoyou45
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 13, 2026 -

Heiser Ford Lincoln responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

January 12, 2026

Always ready to go when I arrive, very professional staff, and reasonable waiting time. The process of getting in and getting the very simple. More

by Duke19371
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Jan 12, 2026 -

Heiser Ford Lincoln responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

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