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Heiser Ford Lincoln

Glendale, WI

4.2
1,892 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,892 reviews

January 20, 2026

I was happy with the timely and professional service from Bryce, Bassim and salesman 'Hutch.' More

by david@davidseebach.com
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 20, 2026 -

Heiser Ford Lincoln responded

Thank you for choosing Heiser Ford Lincoln. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

January 13, 2026

it was a great experience. Roy found me a truck that matched my needs. F250 super duty, went the extra mile to get a V-plow installed and ready for the snow. Hutch was also ve More

by mymailtoyou45
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 13, 2026 -

Heiser Ford Lincoln responded

It's fantastic to hear that we provided you with great customer service while assisting you! We truly appreciate the opportunity to do business with you. Thanks for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

January 12, 2026

Always ready to go when I arrive, very professional staff, and reasonable waiting time. The process of getting in and getting the very simple. More

by Duke19371
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Jan 12, 2026 -

Heiser Ford Lincoln responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

January 08, 2026

I was not happy with my experience at all! They dont have loaners, don't explain well whats going on with your vehicle. Im extremely dissatisfied. More

by dorothyraehomellc
Recommend Dealer
No
Employees Worked With
Craig Knabe, Craig Knabe
Jan 08, 2026 -

Heiser Ford Lincoln responded

Dear Dorothy, Thank you for your business and feedback! Our customers are our highest priority, and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our General Manager Chad Formico so we can better understand what happened during your experience.

January 07, 2026

We have previously purchased four vehicles from the Heiser Group, so we came in expecting a trustworthy experience. We called ahead to confirm the vehicle was available before making the drive and were More

by erikanaczek
Recommend Dealer
No
Employees Worked With
Brandon Yates
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 07, 2026 -

Heiser Ford Lincoln responded

Dear Erika, Thank you for your business and feedback! Our customers are our highest priority, and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our General Manager Chad Formico at (414) 247-8831, so we can better understand what happened during your experience.

January 03, 2026

Brandon was fantastic! Very helpful and friendly. Jessica was friendly and greeted me professionally. Devin was fine but kind of pushy. Overall, my experience was very good More

by PEGGYRODRIGUEZ2000
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
3.0
This rating includes all reviews, with more weight given to recent reviews.
Brandon Yates
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jessica Podlesnik
Jan 05, 2026 -

Heiser Ford Lincoln responded

Dear Peggy, Thank you for your business and congratulations on your new vehicle! We are so pleased to hear Jessica and Devin went above and beyond to assure you had a positive car buying experience! We look forward to working with you again in the future!

December 31, 2025

Took the car to change the tires which were on stock and took 8 hours to do so. And the recall was not done More

by gian_pico
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Dec 31, 2025 -

Heiser Ford Lincoln responded

Dear Gian, Thank you for your review. We're sorry your visit didn't go as planned, and we'd like to address these issues with our team. If it's possible to discuss your visit in more detail, please send us a message to our General Manager Chad Formico with your contact information so that we can investigate and reach out. We strive to make sure that all of our customers leave happy, and we would love the opportunity to discuss the details of your visit and hopefully turn this situation around.

December 29, 2025

Bryce is awesome, answered all my questions, super Always knows what's going on, highly recommend Bryce More

by BWEICHART
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
Dec 30, 2025 -

Heiser Ford Lincoln responded

Thank you for the kind words for our service department! We look forward to sharing your compliments with them. Please don't hesitate to let us know if we can be of further assistance. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

December 25, 2025

Not a class dealership for a car that is. My expectations are much higher than the attention received. Not the first luxury car I have purchased. This dealership is on the low end of that spe More

by martymyse
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Bruce Denson
2.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
2.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
4.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 29, 2025 -

Heiser Ford Lincoln responded

Dear Marty, Thank you for your business and feedback! Our customers are our highest priority, and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our General Manager Chad Formico at (414) 247-8831, so we can better understand what happened during your experience.

December 22, 2025

The service I received at the dealership was professional, very responsive, and the price was right. More

by RICKY777BOND
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
David Quick
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tony Perkins
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Gary Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Craig Knabe
Dec 22, 2025 -

Heiser Ford Lincoln responded

Thank you so much for your excellent review! We are so glad that we had the opportunity to work with you, and we are thrilled that you found your experience with us here at Heiser Ford Lincoln to be a positive one. Please don't hesitate to reach out if you need anything else. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

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