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Premier Subaru

Branford, CT

4.8
3,075 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,075 reviews

November 30, 2025

My wife just bought a car from Premier Subaru, and overall I’m really happy with how things went. This is her fourth Subaru (yeah, she’s loyal to the brand), and the car’s been great so far. Our sales More

by James
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Rodney Pomerleau
1.0
This rating includes all reviews, with more weight given to recent reviews.
Phillip Simone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 02, 2025 -

Premier Subaru responded

Thank you very much for sharing your experience, and for trusting Premier Subaru once again—four Subarus in the family is something we never take for granted. I’m thrilled to hear that your sales experience was low-stress, professional, and enjoyable, and that your wife is loving her new Subaru. That said, I’m truly sorry for the discomfort you both felt during the paperwork and insurance portion of the visit. While it’s our responsibility to review protection options clearly and thoroughly, it should never feel stressful, pressured, or uncomfortable. The experience you described is not the standard we expect or accept at Premier Subaru. The comment you mentioned and the shift in tone once you declined additional products are especially concerning to us. We expect every customer to feel supported and respected—regardless of what they choose to purchase—and we will be addressing your feedback directly with our management and training teams to ensure this does not happen again. We genuinely appreciate you taking the time to let us know what went well and what we can improve. Your insight helps us deliver a better experience for every guest who walks through our doors. If you or your wife ever need anything, or if you’d like to speak with me directly about your visit, please don’t hesitate to reach out. We’re grateful for your loyalty, and we look forward to serving you both for many years to come. —Robert Alvine, President Premier Subaru of Branford

November 29, 2025

We had a great buying experience here with Ralph and his manager Parker. Ralph was very open to negotiations, friendly, transparent, and genuine. They were also very helpful and knowledgeable about any ques More

by John N
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ralph Ruiz
5.0
This rating includes all reviews, with more weight given to recent reviews.
Eleanor Carrano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 02, 2025 -

Premier Subaru responded

Hello John. Thank you for your kind comments regarding Ralph and Parker and the team here at Premier Subaru. We appreciate your sentiments a great deal, as we do your confidence. We are here for you throughout your ownership horizon.

November 23, 2025

Efficient from start to finish. Pleasant, courteous; never felt pressured. Knowledgable about the vehicle; responsive to questions More

by barb
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dmitriy Naumovich
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremy Sommers
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 25, 2025 -

Premier Subaru responded

Hi Barb, we are very happy to have provided you with such a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

October 27, 2025

The salesperson that I had was courteous, mindful, respectful, and honored my wishes. They’re not pushy as I’ve found other dealerships in the past to be. More

by V
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Dinuzzo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 29, 2025 -

Premier Subaru responded

V, we're so glad that we were able to go above and beyond your expectations!

October 22, 2025

The car buying experience was smooth and easy. Our sales rep Matthew Keeney listened to our requests for the model, color, features and price we wanted and found the car for us. We love our new F More

by Kevin
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 29, 2025 -

Premier Subaru responded

Hi Kevin, we are very happy we could provide you with a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

October 20, 2025

It is the Quality of the people that make Premier a special dealership & La:Trell is at the top of the list! More

by artkatz
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
La'Trell Alson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 29, 2025 -

Premier Subaru responded

Hello, thank you for your kind words and this wonderful review! Please don't hesitate to reach out if there's anything additional we can do for you.

September 24, 2025

There was no pressure to buy any vehicle and my salesman was incredibly knowlegdeable and kind More

by Rogue
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jeremy Sommers
5.0
This rating includes all reviews, with more weight given to recent reviews.
Oct 28, 2025 -

Premier Subaru responded

Hi Rogue, thank you for your kind review; we are happy to pass along your comments to the team here at Premier Subaru! Thank you again, and have a fantastic day!

September 18, 2025

Premier Subaru was far superior than other dealerships. Phil Simone was amazing to work with!! More

by Nmghendricks
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rick Marino
5.0
This rating includes all reviews, with more weight given to recent reviews.
Phillip Simone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 22, 2025 -

Premier Subaru responded

Hi, thank you for your kind review; we are happy to pass along your comments to the team here at Premier Subaru! If you have any further questions, please don't hesitate to reach out!

August 29, 2025

I had a great experience at Premier Subaru! Everyone was extremely kind, patient, and friendly! Baylee Kentner was my main salesperson and she was extremely kind, patient, and personable. I More

by karicollins8
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Dinuzzo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Baylee Kentner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Mikayla- I think she is new/training
Sep 02, 2025 -

Premier Subaru responded

Hi, we strive for 100% satisfaction, and it is great to see you had such a positive experience at Premier Subaru. If you have any further questions, please give us a call. We're always happy to help!

August 08, 2025

Bait and switch! After salesman confirms an ad saying that car was at the delarship to find it’s not. They have Two others with the same trim level and same year for More

by geojal33
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Rick Marino
1.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
1.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 10, 2025 -

Premier Subaru responded

We are sorry you feel this way - and, never want our customers to feel negatively about an experience with us. Our GSM will be contacting you to do whatever is necessary for you to feel good about doing business with our company. For 25 years, we have worked in an honest, upfront and transparent manner - and, want you to feel the same. Please look out for a call from our GSM. Thank you!

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