
Premier Subaru
Branford, CT
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday 11:00 AM - 4:00 PM
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
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Bait and switch! After salesman confirms an ad saying that car was at the delarship to find it’s not. They have Two others with the same trim level and same year for After salesman confirms an ad saying that car was at the delarship to find it’s not. They have Two others with the same trim level and same year for six thousand more. Then after speaking with the sales manager who originally seemed helpful states they made a mistake and can’t even honor the deal they offered on the previous day. No integrity! More
The best trade-in amounts on the shoreline. Parker Pearlstein - sales manager - is always gracious, as are the rest of the sales team. This buying experience took all of 2.5 hours from test dri Parker Pearlstein - sales manager - is always gracious, as are the rest of the sales team. This buying experience took all of 2.5 hours from test drive to driving away with my certified pre-owned. This is my 4th purchase from Premier. Also note - the service dept is very good always treated respectfully. More
Have you ever had such a bad experience with a dealership that you no longer purchase that brand of car? Well, Premier Subaru is sure to give you that kind of experience! I purchased a car from them in 20 that you no longer purchase that brand of car? Well, Premier Subaru is sure to give you that kind of experience! I purchased a car from them in 2021, so when I was recently in a horrible accident that totaled my vehicle, I chose to go back to Premier – out of loyalty – to purchase another vehicle. I was immediately met with shady dealership games from the moment I walked in, even with the knowledge that I was a returning customer, and in a vulnerable situation. Overnight, they had increased a used car’s price by $2,000 online, and to make matters worse, the ticket price on the car in person was $4,000 higher than the already increased online price. They claimed, “tariffs.” It was May, and it was a used car. After a painful, one-sided negotiation, the sales representative told me they would rather sell the car at auction, losing money on it, than sell it to me, a returning customer, for $1,000 less than the originally listed price. Unfortunately, the mistreatment does not stop here for Premier. I also filed all of the requested paperwork to cancel the warranty I paid for on my totaled car, and was told that it was canceled and I would receive a refund in the mail. After 2 months, and no refund, I contacted the warranty company only to discover that Premier lied, and had NOT canceled my warranty. I then spent the better part of 4 hours attempting to get ahold of anyone who could rectify a problem Premier Subaru created. This review is meant to simply warn potential customers of the cheap tricks that are in store for you if, like me, you fall for the “New Customer” treatment. Buyers beware, Premier Subaru looks to do nothing but take advantage of you in vulnerable situations. More
Love Premier Subaru! Through the years I have purchased 5 cars through Premier and have had awesome transactions each time. Great straightforward pricing and they treat Through the years I have purchased 5 cars through Premier and have had awesome transactions each time. Great straightforward pricing and they treat you like a valued Customer each time. I financed the last two cars through Premier and the approval through Subaru Financing was fast and the buying process was smooth. They walk you through the car technology before you drive away. In my case I just needed the recent changes or updates. I also love how Subaru supports the communities they reside in. We love the Outback Wilderness and Forester Sport we purchased this year. Amazing vehicles. I now live out of state, but still come back here. More
When I inquired about a used car that was advertised online, someone from the dealership contacted me promptly. After some intense haggling (do NOT accept their first deal), we agreed on a purchase pric online, someone from the dealership contacted me promptly. After some intense haggling (do NOT accept their first deal), we agreed on a purchase price. They fulfilled their end of the bargain, and as a plus, at the sale closing they did not attempt to add on costs for extended warranties etc. Time will tell about their service department. All in all, a painless experience and we got the car we wanted at a dealership that is convenient for us to get to. More
I’m sorry, but I just can’t think of enough wonderful things to say! things to say! More
Every person I interacted with at Premier Subaru was professional, friendly, and thoughtful. The buying experience was easy and fair, with no pressure. professional, friendly, and thoughtful. The buying experience was easy and fair, with no pressure. More
Top notch sales experience, vast selection of new vehicles, great deal on the car I wanted. vehicles, great deal on the car I wanted. More
The experience at Premier Subaru was first rate. The entire team was extremely courteous and professional. It kind of made the experience easier to understand and less stressful. Thank you! The entire team was extremely courteous and professional. It kind of made the experience easier to understand and less stressful. Thank you! More
The service department at Premier SUBARU is awesome! Everyone is so polite and friendly. My service rep, La’Trel Alson, thoroughly explained the repair services required and kept me informed throughout Everyone is so polite and friendly. My service rep, La’Trel Alson, thoroughly explained the repair services required and kept me informed throughout the process. I also get my oil changes done at Premier and I am always highly satisfied with the service and the treatment I receive from any employee in that department. Top notch! More