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Premier Subaru

Branford, CT

4.8
3,066 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,066 reviews

August 08, 2025

Bait and switch! After salesman confirms an ad saying that car was at the delarship to find it’s not. They have Two others with the same trim level and same year for More

by geojal33
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Rick Marino
1.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
1.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 10, 2025 -

Premier Subaru responded

We are sorry you feel this way - and, never want our customers to feel negatively about an experience with us. Our GSM will be contacting you to do whatever is necessary for you to feel good about doing business with our company. For 25 years, we have worked in an honest, upfront and transparent manner - and, want you to feel the same. Please look out for a call from our GSM. Thank you!

August 03, 2025

The best trade-in amounts on the shoreline. Parker Pearlstein - sales manager - is always gracious, as are the rest of the sales team. This buying experience took all of 2.5 hours from test dri More

by Cheryl C
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Eleanor Carrano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 05, 2025 -

Premier Subaru responded

Hello, we are very happy to have provided you with such a positive experience! If you have any further questions, please give us a call. We're always happy to help! Take care!

July 23, 2025

Have you ever had such a bad experience with a dealership that you no longer purchase that brand of car? Well, Premier Subaru is sure to give you that kind of experience! I purchased a car from them in 20 More

by Giovanni
Sales Price Transparency
Recommend Dealer
No
Employees Worked With
Rick Marino
1.0
This rating includes all reviews, with more weight given to recent reviews.
Dmitriy Naumovich
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 24, 2025 -

Premier Subaru responded

@Giovanni/ We are sorry you feel this way. It is not reasonable to expect $4,000 off the price of a vehicle that is priced to market- and indicate that you should not be responsible for sales tax. During the imposition of the tariffs, it was commonly published that both new and used vehicles escalated in the marketplace. As new cars become more expensive, the demand on preowned vehicles also increased nationwide and the values of those cars escalated. While our inventory is always priced at 95% or less of market average, prices do change regularly and did at that time. We honored a past price on this vehicle for you - but, you wanted an additional substantial discount off that price which was not possible or, quite frankly, reasonable. That vehicle was sent to auction where it sold for more than we were asking for that car on our lot - and, significantly more than we had honored a price for you. As for your warranty cancellation, that cancellation was done electronically on 5/16/2025. We have made an inquiry to the warranty company to find out the status of the same. We have complete documentation in this regard. You are welcome to contact our General Manager directly if you have any additional questions

July 22, 2025

Love Premier Subaru! Through the years I have purchased 5 cars through Premier and have had awesome transactions each time. Great straightforward pricing and they treat More

by RT in CT
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dmitriy Naumovich
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Dinuzzo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 25, 2025 -

Premier Subaru responded

Hi, we are very happy to have provided you with such a positive experience! Feel free to reach out to us if you need anything. Have a wonderful day.

July 07, 2025

When I inquired about a used car that was advertised online, someone from the dealership contacted me promptly. After some intense haggling (do NOT accept their first deal), we agreed on a purchase pric More

by celeste62075
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Eleanor Carrano
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Slayton
4.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 16, 2025 -

Premier Subaru responded

Celeste62075, thank you so much for the positive review!

June 20, 2025

I’m sorry, but I just can’t think of enough wonderful things to say! More

by Soulmountainretreat
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Phillip Simone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 16, 2025 -

Premier Subaru responded

Thank you again for taking the time to let us know how we did. We are grateful for your sentiments and your business!

June 14, 2025

Every person I interacted with at Premier Subaru was professional, friendly, and thoughtful. The buying experience was easy and fair, with no pressure. More

by kimkenna
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Jeremy Sommers
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 16, 2025 -

Premier Subaru responded

Hello Kimkenna, thank you; we appreciate your feedback! Please don't hesitate to reach out if there's anything additional we can do for you.

June 13, 2025

Top notch sales experience, vast selection of new vehicles, great deal on the car I wanted. More

by mcostelli
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Phillip Simone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 16, 2025 -

Premier Subaru responded

Hello, thank you; we appreciate your feedback! Please let us know if there is anything else we can do for you; we are more than happy to help!

June 09, 2025

The experience at Premier Subaru was first rate. The entire team was extremely courteous and professional. It kind of made the experience easier to understand and less stressful. Thank you! More

by edskivermont
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Eleanor Carrano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 15, 2025 -

Premier Subaru responded

Hello, we are very happy we could provide you with a positive experience! Feel free to reach out to us if you need anything. Have a wonderful day.

June 02, 2025

The service department at Premier SUBARU is awesome! Everyone is so polite and friendly. My service rep, La’Trel Alson, thoroughly explained the repair services required and kept me informed throughout More

by Anne P.
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Johnny Rodriguez
5.0
This rating includes all reviews, with more weight given to recent reviews.
La'Trell Alson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Andy Pazmino, Cristal Bello
Jun 05, 2025 -

Premier Subaru responded

Hello Anne, thank you; we appreciate your feedback! Please don't hesitate to reach out if there's anything additional we can do for you.

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