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Santa Cruz Toyota

Capitola, CA

4.4
1,602 Reviews
Our experienced team of sales and service professionals is ready to be of service to you. Whether purchasing a New Toyota, a Quality Used Vehicle, or having your car serviced…we look forward to being of service to you. Doing business through the eyes of our customers is the vision that drives our business. Providing a more positive experience by realizing the customer’s needs first and foremost, our primary commitment is to ensure your complete satisfaction in every way, every day. Our number one commitment is always your complete satisfaction and that’s why we enjoy a high percentage of repeat customers year after year. From all of us at Santa Cruz Toyota, we appreciate having the opportunity to count you among our valued customers and extend our thanks for your continued patronage. Please Contact Us should you have any questions. Thank you!
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4200 Auto Plaza Dr

Capitola, CA

95010

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Showing 1,602 reviews

August 20, 2026

We were impressed with Able and Eddie, they answered all the we questions needed answered and came through will all that was promised throughout the entire purchase and delivery experience. More

by maykirkrd
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Abel Pena
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 20, 2026 -

Santa Cruz Toyota responded

Your note about Abel addressing every question and honoring all commitments underscores our focus on transparent service. Knowing the purchase and delivery of your Toyota Crown Signia met your expectations is rewarding.

August 20, 2026

Jorge was amazing. He was honest and straightforward regarding my choices. I highly recommend Santa Cruz Toyota I had been to many dealerships all over I was so hap More

by bridesgodmarher
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jorge Aguilar
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 20, 2026 -

Santa Cruz Toyota responded

Knowing that Jorge’s honest, straightforward advice helped you navigate your options means a lot to our team. We’re glad you found your used Toyota C-HR close to home and appreciate your recommendation.

August 20, 2026

Made an appointment for oil change and took you guys 4 hrs to complete very disappointed! More

by orozco.jesse1
Recommend Dealer
No
Employees Worked With
Pablo Garcia
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Pablo Garcia
Aug 21, 2026 -

Santa Cruz Toyota responded

We appreciate you taking the time to share this with us, and we apologize for any inconvenience. If you would like to discuss further, please feel free to contact me. - Simon Bachir, General Manager, simonb@santacruztoyota.com

August 19, 2026

So this was the second service I have had on this brand new vehicle that I just bought from yall, I requested that my car be washed since it wasn't last time (seriously not a big deal but I did just buy th More

by emmajnie
Recommend Dealer
No
Employees Worked With
Giselle Aviles
3.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Giselle Aviles
Aug 20, 2026 -

Santa Cruz Toyota responded

We are sorry that you were less than satisfied with your experience. If you would like to discuss further, please reach out to me. - Simon Bachir, General Manager, simonb@santacruztoyota.com

August 18, 2026

Sergei was an excellent representative of Santa Cruz Toyota and helped answer all of our questions and concerns. Jason however was cold and condescending when discussing a deal for our Honda insight, fi More

by nwatson2196
Recommend Dealer
Yes
Employees Worked With
Jason Park
2.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Jason Park
Aug 18, 2026 -

Santa Cruz Toyota responded

Hearing that our assistance helped you secure a Honda Insight you love means a lot to us. We apologize if Jason’s communication during the negotiation felt cold and unhelpful. Thank you for the five-star rating and for choosing our dealership for your purchase.

August 17, 2026

Detailed, thorough, and covered all basis on the services done and what to be aware of for future service More

by jnevenev32
Recommend Dealer
Yes
Employees Worked With
Moises
Aug 17, 2026 -

Santa Cruz Toyota responded

Knowing that you found our explanation detailed and comprehensive means a lot to our service team. Thank you for trusting us with your Toyota RAV4’s service and for the five-star rating.

August 17, 2026

Provided a good courteous service and attempted to expedite the process Robin was very easy to work with and a pleasure overall More

by will.black
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Nathan Casillas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Robin Steinberg
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 17, 2026 -

Santa Cruz Toyota responded

Thank you so much for sharing this! We were so happy to help you find a great vehicle, and we wish you many happy miles. Our team hopes to see you again!

August 16, 2026

Very professional Explained what needed to happen in next service and when I need to come back More

by smeltking54
Recommend Dealer
Yes
Employees Worked With
Mikell Johnson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Mikell Johnson
Aug 16, 2026 -

Santa Cruz Toyota responded

Knowing that you felt well informed about what’s needed for your next service appointment and when to return means a lot to our service team. We’re glad the service on your Toyota Corolla Cross went smoothly and that we could guide you through the upcoming maintenance schedule.

August 15, 2026

My car needed major repairs which were done in a timely manner with a real effort to help to give me the best price they could on the repairs!! That really impressed me and I so appreciated the kindness th More

by lindaquale
Recommend Dealer
Yes
Employees Worked With
Mark Maciel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Mark Maciel
Aug 16, 2026 -

Santa Cruz Toyota responded

Knowing that our effort to secure the best possible price impressed you means a lot to our service team. We’re glad we could complete the major repairs on your Toyota Highlander promptly and treat you with care throughout the process.

August 15, 2026

Very good! ! No time for more words!! Working!!!! ???????????????????? Now you are irritating me!! Enough!! Gotta go to work!! More

by lindaquale
Recommend Dealer
Yes
Employees Worked With
Mark Maciel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Mark Maciel
Aug 17, 2026 -

Santa Cruz Toyota responded

Thank you so much for the great review! Our team enjoyed having you here, and we wish you all the best. See you next time!

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