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Serra Ford Rochester Hills

Rochester Hills, MI

4.9
1,330 Reviews
At Serra Ford Rochester Hills, we care deeply about giving our customers an enjoyable car-buying or -servicing experience. With an incredibly large selection of both new and pre-owned vehicles for sale, we make sure each person that enters our Michigan dealership leaves with a car, truck or SUV that has everything they envisioned and more. Stop by our Ford dealership in Rochester Hills, MI, and let us help you find a vehicle that transforms any drive you take into the highlight of your day! Walk into our Michigan Ford dealership anytime and you can expect to be assisted by a member of our Ford sales team within moments. The Serra Ford Rochester Hills sales professionals take pride in maintaining a friendly, no-pressure sales environment to ensure that our customers feel fully confident in their decision to lease or buy a new Ford or used vehicle. We also have experienced Ford service technicians on site to help keep your vehicle running like new, and if you'd like to make a repair on your own you can easily order OEM Ford parts through our parts center. Whether you're looking to buy a new Ford, a pre-owned Ford or a used vehicle of a different brand, our Ford sales team is sure they can match you with a vehicle that checks off every box on your list. At Serra Ford Rochester Hills, our first priority is the satisfaction of our customers, so come visit our Michigan Ford showroom to see how we can make your car-buying decision an enjoyable and stress-free experience.
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2890 South Rochester Road

Rochester Hills, MI

48307

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Showing 1,330 reviews

May 28, 2025

Shady they sell a car when it was scheduled. Walk in with cash and they outright write it up for someone else. Keep looking totally not worth your time or money More

by Michelle48060
Sales Price Transparency
Purchase Time
Recommend Dealer
No
Employees Worked With
James Dluzynski
1.0
This rating includes all reviews, with more weight given to recent reviews.
Michele Dargis
1.0
This rating includes all reviews, with more weight given to recent reviews.
May 29, 2025 -

Serra Ford Rochester Hills responded

Hi, we regret to hear that you are displeased with your recent experience with us. We want the opportunity to turn your experience around. Please reach out to JR Peterson at (248) 852-0400 at your earliest convenience to discuss how we can turn this experience into a positive one.

May 29, 2025 -

Michelle48060 responded

Why would I reach back out and waste my time to be told you are sorry this happened? It’s clear that your dealership does not value customers, keep promises, or act in any kind of professional manner. My review was honest, and informed to others to beware. It was not only appalling behavior that a sales representative told us the personal information that the other person had bad credit and the bank wouldn’t want to deal with them for the vehicle. “Hang tight, this shouldn’t be long to be denied” but then to come back and say some small place financed them for 25% interest rate, it’s a done deal. They are MANY Ford dealerships to go to. I’ll just make sure to never recommend this one.

May 24, 2025

This new dealership is super nice and clean. Employees are helpful and nice. Would recommend. More

by Anthonymgarascia
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Norman Shaya
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 25, 2025 -

Serra Ford Rochester Hills responded

Hello, thank you for leaving such a great review and high star rating. If you have any additional needs or questions, we will be more than happy to assist you! Safe travels!

May 22, 2025

I have been coming to Serra Ford for many years mostly because I have the pleasure of working with an amazing salesperson, Shawn Burchi. She is helpful in every way and alway very professional. I can ask More

by ann marie mcreynolds
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shawn Burchi
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 24, 2025 -

Serra Ford Rochester Hills responded

Hello, we are happy we could make your experience a positive one! Please let us know if there is ever anything else we can do for you! Safe travels!

May 21, 2025

Terrific experience from the sales manager down to the sales staff Bailey, who helped me through my entire experience from start to finish was tremendous I would recommend her to anyone interested in a ne More

by Lefty 1959
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bailey Czuchaj
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 23, 2025 -

Serra Ford Rochester Hills responded

Hello, we appreciate your recommendation of our dealership! Our team is dedicated to providing top-quality service, and we're so happy to hear that your experience reflected this.

May 20, 2025

Serra Ford Dealership service was excellent, made my buying experience hassle free. New building looks very nice, Ryan did a great job! He ensured that I get my vehicle the same day. He continued to fol More

by Amit Sharma
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ryan Mulrenin
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 23, 2025 -

Serra Ford Rochester Hills responded

Hello Amit, thank you for taking the time to notice those efforts and for leaving such an awesome review! We appreciate your recommendation of our dealership! At Serra Ford Rochester Hills, we value our customers and we look forward to seeing you on your next visit. Take care!

May 16, 2025

Dealership was very clean and the salesman Mike LaRose did a great job with our purchase. This is the second vehicle I purchased with Serra and would go back . More

by Rlbliss
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Michael LaRose
May 25, 2025 -

Serra Ford Rochester Hills responded

Hello, our staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Please let us know if there is ever anything else we can do for you! Safe travels!

May 14, 2025

Norman Shaya was very helpful with getting me into my new truck. Was very professional and answered all questions I had. They were able to work with me to get best deal possible! More

by Saba Saba
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Norman Shaya
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 16, 2025 -

Serra Ford Rochester Hills responded

Saba, thank you for leaving such a great review and high star rating. We hope to be of service to you again! Take care!

May 04, 2025

Excellent service, made buying a new car easy and painless. Ms. Burchi was amazing answering all my questions. Will recommend to everyone! More

by Poeish13
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shawn Burchi
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 06, 2025 -

Serra Ford Rochester Hills responded

Hello, we set high expectations for ourselves so it’s gratifying to hear you had a great experience with us. If there is anything else we can do to assist you, please let us know! Take care!

April 30, 2025

This is my 3rd Ford from Serra. Our sales person Ryan did a great job startin* with early contact on my lease to having a demo ready for us to drive. And the in home mobile service More

by twodrobs
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ryan Mulrenin
5.0
This rating includes all reviews, with more weight given to recent reviews.
May 06, 2025 -

Serra Ford Rochester Hills responded

Hello, our staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! Please let us know if there is ever anything else we can do for you! Safe travels!

April 19, 2025

It's a nice dealership. The lady is very nice. She is trying to get me approved More

by barbietingzatl
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Norman Shaya
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 21, 2025 -

Serra Ford Rochester Hills responded

Hi, we are happy we could make your experience a positive one! If there is anything else we can do to assist you, please let us know! Take care!