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Serra Ford Rochester Hills

Rochester Hills, MI

4.9
1,433 Reviews
At Serra Ford Rochester Hills, we care deeply about giving our customers an enjoyable car-buying or -servicing experience. With an incredibly large selection of both new and pre-owned vehicles for sale, we make sure each person that enters our Michigan dealership leaves with a car, truck or SUV that has everything they envisioned and more. Stop by our Ford dealership in Rochester Hills, MI, and let us help you find a vehicle that transforms any drive you take into the highlight of your day! Walk into our Michigan Ford dealership anytime and you can expect to be assisted by a member of our Ford sales team within moments. The Serra Ford Rochester Hills sales professionals take pride in maintaining a friendly, no-pressure sales environment to ensure that our customers feel fully confident in their decision to lease or buy a new Ford or used vehicle. We also have experienced Ford service technicians on site to help keep your vehicle running like new, and if you'd like to make a repair on your own you can easily order OEM Ford parts through our parts center. Whether you're looking to buy a new Ford, a pre-owned Ford or a used vehicle of a different brand, our Ford sales team is sure they can match you with a vehicle that checks off every box on your list. At Serra Ford Rochester Hills, our first priority is the satisfaction of our customers, so come visit our Michigan Ford showroom to see how we can make your car-buying decision an enjoyable and stress-free experience.
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2890 South Rochester Road

Rochester Hills, MI

48307

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Showing 1,433 reviews

December 22, 2025

Shawn is a great salesperson, she made the process very easy for us. We will go to her again in the future. More

by Kimberlywickenheiser
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shawn Burchi
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 24, 2025 -

Serra Ford Rochester Hills responded

Hello, thanks for your praise and kind comments about our team. Until the next time we meet, take care!

December 21, 2025

I always have the best experience at the dealership and the sales person I had this time his name is Charlie Green was truly amazing went above and beyond his job in my opinion. More

by estherhm55
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Charlie Green
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 24, 2025 -

Serra Ford Rochester Hills responded

Hi, It is great to hear that we were able to go above and beyond your expectations and really help you out! We look forward to seeing you again!

December 14, 2025

Professional is the word that best describes Serra Ford. Brandon, my sales representative, made sure that every detail concerning the purchase of my new vehicle was addressed. More

by pchdurand
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Brandon Westrick
December 09, 2025

Hometown dealership was not only convenient but a pleasure to work with. My salesperson, Brad Shiller, not only went out of his way to anticipate our needs but to actually order two early 2026 Ford E More

by fhs
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Brad Schiller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 11, 2025 -

Serra Ford Rochester Hills responded

Hello, we're happy you found our staff to be so supportive during your experience here at Serra Ford Rochester Hills. We're always here to provide exceptional service at a great value -- we hope you'll consider us again in the future!

December 08, 2025

Very professional operation. Employees were outstanding. Good stock on lot. Reviewed full breath of options. Had trial runs. Made selection, and concluded purchase agreement. Ve More

by john henricks
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Michele Dargis
5.0
This rating includes all reviews, with more weight given to recent reviews.
December 04, 2025

Responsive, dealer and service employees communicate and listen well. Concerns are promptly handled. Ensure customer is satisfied through the entire process. More

by Cwillis
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Matt Weyers
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Locher
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jenna Popp
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nick Dyer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 07, 2025 -

Serra Ford Rochester Hills responded

Hi, we are very happy we could provide you with a positive experience! Feel free to reach out to us if you need anything. Have a wonderful day.

December 02, 2025

I highly recommend working with Amanda at Serra. She and her assistant Emily made the process smooth, quick and were a pleasure to work with. This is my third vehicle from Amanda at Serra and she More

by Laurie2998
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Amanda Cantin
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Emily
Dec 03, 2025 -

Serra Ford Rochester Hills responded

Hi, we are so happy to read such a great review about Serra Ford Rochester Hills! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

December 01, 2025

Jeremy Randolph and Alex Arnold of Serra Ford in Rochester Hills were great to work with when leasing my new vehicle. They were friendly, professional and everything went smoothly with no issues. I More

by suzfournier
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jeremy Randolph, Alex Arnold
November 29, 2025

Easily the nicest dealership I've ever stepped foot in. Very smooth operation, professional, and a great deal overall! More

by mattwmanzella
Recommend Dealer
Yes
Employees Worked With
Lazer Volaj
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 01, 2025 -

Serra Ford Rochester Hills responded

Hi, thank you for leaving such a great review and high star rating. If you have any further questions, please don't hesitate to reach out!

November 25, 2025

Salesman Mike Smitley is a veteran. No nonsense and great personality. His managers JR Peterson and Vito Vultaggio are super people to deal with. More

by 6ronaldk
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bruce Hanon
5.0
This rating includes all reviews, with more weight given to recent reviews.