Tony Roach
Tony Roach at Lithia Hyundai of Reno

Tony Roach

Finance Manager

Lithia Hyundai of Reno

2620 Kietzke Lane
Reno, NV 89502

Contact Me
4.7
250 Reviews

Born and raised in Reno 20 years experience with car industry. father of six love to fish.

Dealership Experience

9 yrs

Industry Experience

30 yrs, 4 mos

Specialties & Trainings

sales,finance,

4.7

250 Reviews

Write a Review

250 Reviews of Tony Roach

May 12, 2026

Dealership Rating
Employee Rating

He was very helpful and very polite highly recommended to deal with him awesome experience More

by Illalwayslovehim2008
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Chris Meadows, Jake Lopes

May 13, 2026

Lithia Hyundai of Reno responded

Our team works hard to make each visit a smooth one, and it’s great to know that Lithia Hyundai of Reno came through during your experience. Thanks for sharing your 5-star rating, and be sure to visit us again soon!

May 10, 2026

Dealership Rating
Employee Rating

Finance manager was not friendly at all and very pushy in my opinion try’s to sell you things that nobody needs More

by ATOY2NV
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
May 12, 2026

Lithia Hyundai of Reno responded

Thank you for sharing your feedback with us. We appreciate you taking the time to provide your perspective regarding the finance portion of your visit. We always want customers to feel comfortable and informed throughout the process, and we value input like yours as we continue to improve the overall experience. Best, Scott Robert - Customer Relations Manager - 775-446-5334 - srobert@lithia.com

May 02, 2026

Dealership Rating
Employee Rating

Had an amazing experience here at Lithia Hyundai of Reno. Cesar and the rest of the team deserve 5 stars for their professionalism and transparency throughout the process. More

by BRITTANYZEQUETTAKELLY
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Cesar Sanchez, Wes Wilson

May 04, 2026

Lithia Hyundai of Reno responded

Brittany, thank you for sharing your five-star review of Cesar and the team! We appreciate your business and hope to see you again at Lithia Hyundai of Reno for any future needs. Have a wonderful day!

April 16, 2026

Dealership Rating
Employee Rating

It was one of the most Satisfying vehicle purchasing experiences that i've ever had. Dan Dunham who was our sales agent did a phenomenal job. Dan Dunham set the bar for customer service. The man is a pr More

by sandersjc999
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Apr 17, 2026

Lithia Hyundai of Reno responded

Congratulations on your new ride! Thank you for taking the time to share such a detailed review and for the five-star rating. We’re thrilled to hear your experience was so positive and that Dan provided outstanding support throughout your visit. It’s great to know you felt comfortable, welcomed, and well taken care of from the moment you arrived, and that the overall atmosphere helped make the process easier. We truly appreciate your kind words about the team and the effort that goes into creating a supportive, professional environment. Thank you for choosing Lithia Hyundai of Reno, and we look forward to seeing you again for your first service visit. Until then, safe travels and enjoy every mile ahead!

April 10, 2026

Dealership Rating
Employee Rating

Joe was an awesome person to work with! He was enthusiastic and showed genuine interest in us and helping us accomplish our goals when buying a car. I appreciate the whole team for working More

by Emily G
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Joe Vassallo

Apr 13, 2026

Lithia Hyundai of Reno responded

Emily, thank you for sharing your great experience with Joe and the team! We're here to make your car-buying dreams come true! See you next time at Lithia Hyundai of Reno.

March 25, 2026

Dealership Rating
Employee Rating

So much lack in communication between everyone. I financed directly through my credit bureau, and have done so multiple times but they refuse to listen in guidance and still harass me about titling More

by rafael-lara
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Mar 26, 2026

Lithia Hyundai of Reno responded

Hi Rafael, We’re sorry to hear about your experience and appreciate you bringing your concerns forward. We’ve reviewed our records and see that you contacted us regarding your A/C concern, and I see that we’ve already made arrangements for you to bring your vehicle in on Monday so we can take care of that. But I'm not seeing any prior communication related to financing or titling. If there’s additional context there, we’re happy to review it—but we do want to ensure we’re addressing concerns based on accurate information. I also want to clarify that several of the individuals listed in your review, including myself, had no direct involvement in your interaction. DealerRater allows customers to select employees, but in this case, multiple team members were rated who had no contact with you, which doesn’t reflect the actual experience. Our focus now is making sure your A/C concern is handled promptly and properly when you come in Monday. We look forward to getting this resolved for you. And if there is anything else that contributed to the low score, and you would like to discuss it, my direct line is 775-682-3352, or via email at srobert@lithia.com. Thank you for your business, and again apologies for the less than stellar experience. Respectfully yours, – Scott Robert Customer Relations Manager Lithia Hyundai of Reno 775-682-3352

March 20, 2026

Dealership Rating
Employee Rating

Cesar was great! He respected our privacy and gave me space to come to my own decision without feeling pressured. Appreciated his approach of being responsive and ava More

by JAIMIE.EVINS
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Cesar Sanchez, Chris Meadows

Mar 20, 2026

Lithia Hyundai of Reno responded

Jaimie, we're glad Cesar provided you with such a respectful and helpful experience at Lithia Hyundai of Reno. Thank you for your review, and congratulations on your new car!

March 18, 2026

Dealership Rating
Employee Rating

Tony and Dan at Lithia Hyundai in Reno, Nevada were great. I love my new car! More

by MEGAN.AQUILINO
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dan Dunham

Mar 18, 2026

Lithia Hyundai of Reno responded

Thanks so much! Tony and Dan are awesome, and we’re so glad they helped you find a car you love. Enjoy every mile!

March 15, 2026

Dealership Rating
Employee Rating

As soon as walking in that door Josh greets everyone with a smile. Does everything in he’s power to get u the best most affordable and trusting deal possible, makes sure your comfortable in every way More

by JOSEIS21
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Joshua Boyce

Mar 17, 2026

Lithia Hyundai of Reno responded

We love to hear you felt well taken care of by Josh and the team! Thank you for choosing Lithia Hyundai of Reno and for sharing your experience. We hope to see you again down the road! Safe travels!

March 14, 2026

Dealership Rating
Employee Rating

All of the people at Lithia Hyundai were very helpful and explained everything to me and my son in law who helped because I am hard of hearing More

by KATHY52SMART
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dan Dunham, Cesar Sanchez

Mar 17, 2026

Lithia Hyundai of Reno responded

We’re happy to read your kind words about our team, Kathy! Thank you for choosing Lithia Hyundai of Reno and for sharing your experience. See you next time!

1
...

Dealership Inventory (319 Vehicles)

used 2026 Hyundai Santa Fe car, priced at $45,562
2026 Hyundai Santa Fe
used
Serenity White exterior
Automatic
All-wheel Drive
new 2026 Hyundai Palisade Hybrid car, priced at $56,400
2026 Hyundai Palisade Hybrid
new
Typhoon Silver Metallic exterior
Automatic
All-wheel Drive
used 2023 Ram 1500 car, priced at $46,775
2023 Ram 1500
used
Diamond Black Crystal Pearlcoat exterior
Automatic
Four-wheel Drive
used 2023 Jeep Wrangler car, priced at $33,394
2023 Jeep Wrangler
used
High Velocity exterior
Automatic
Four-wheel Drive
new 2026 Hyundai Palisade Hybrid car, priced at $50,090
2026 Hyundai Palisade Hybrid
new
Typhoon Silver Metallic exterior
Automatic
Front-wheel Drive
new 2025 Hyundai TUCSON Hybrid car, priced at $39,005
2025 Hyundai TUCSON Hybrid
new
Shimmering Silver exterior
Automatic
All-wheel Drive