Back

Heiser Ford Lincoln

Glendale, WI

4.2
1,827 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
Contact Dealership

1700 W Silver Spring Dr

Glendale, WI

53209

Directions

By Type

Showing 1,827 reviews

August 18, 2025

Easy to work with. Willing to listen to my needs, and explaining thins in an understandable way. More

by wendtp
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Denson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 18, 2025 -

Heiser Ford Lincoln responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Heiser Ford Lincoln. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 18, 2025

I was from out of town on a work trip. Due to all the miles I drove I needed and oil change. They were really nice and attentive. Only took about an hour. More

by FizzyPeach
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 18, 2025 -

Heiser Ford Lincoln responded

Thanks for sharing your thoughts about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

August 16, 2025

Peyton my sales person was great to work with! He worked to get me the car I wanted.. More

by RD
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Aug 16, 2025 -

Heiser Ford Lincoln responded

Thanks for sharing about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

August 11, 2025

I had appointment for “the works” oil change. I got nothing showing what was done. All I got was an estimate for charge to remove lug nut. I took my car to Firestone and they removed the lug n More

by emcneal1
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Philip Stam
2.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 14, 2025 -

Heiser Ford Lincoln responded

We're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this. David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

August 04, 2025

Everyone did a great job. We worked as a team and worked expeditiously to accomplish the goals to complete the purchase of my vehicle. More

by cynthiafiannie
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Crandall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Denson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Everyone working with me was great
Aug 04, 2025 -

Heiser Ford Lincoln responded

Thank you so much for your wonderful review! We are thrilled that we had the opportunity to provide you with great service. We thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 04, 2025

Communication is very poor at this dealership. The sales department is not good about checking their messages, and it's up to the client to initiate any communication (including when to finalize More

by sarahprad
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jhyaire Tatum
1.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
1.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 05, 2025 -

Heiser Ford Lincoln responded

Sarah, We're sorry that you experienced poor communication. We'd love the opportunity to hear more about what happened during your experience. If possible, please let us know the best way to get in contact with you and someone will reach out. I have also sent your feedback to management. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 02, 2025

Worst experience i ever had in buying cars. You guys treated me like a crackhead buying crack. I was promised new breaks and roaders and didn't get them cause breaks was making noise, the truc More

by Tony
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Edwin Gutierrez
1.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 05, 2025 -

Heiser Ford Lincoln responded

Tony, thank you for this feedback. We're very sorry to see that you didn't have the best experience at our dealership. Would you mind sending us a message with your contact information so we can learn more about your visit and address your concerns? While we're disappointed to learn that we didn't meet your expectations, we'd love to try to turn things around and make sure the same thing doesn't continue to happen. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

July 31, 2025

I was pleased with the friendly and quick service Yes I wud definitely let people know about the ford dealership More

by BB53206
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Denson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Ralph Price
5.0
This rating includes all reviews, with more weight given to recent reviews.
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Edwin Gutierrez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 31, 2025 -

Heiser Ford Lincoln responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

July 30, 2025

Not very attentive and responsive. I called left a message told me she was at lunch after I waited on hold for five minutes, phoned back said she was at lunch and she would call me whe More

by CSPRODUCTIONS99
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 31, 2025 -

Heiser Ford Lincoln responded

We're sorry that you didn't have a completely satisfying experience. Would it be possible to have someone from our management team reach out to you directly to discuss this? We'd love the opportunity to address any issues with our team here. Thank you for your time. Chad Formico General Manager 414-247-8831 Chad.formico@heiser.com

July 29, 2025

You guys are awesome. I would buy another vehicle form your team any day any tume More

by paul.chier
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jessica Podlesnik
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 29, 2025 -

Heiser Ford Lincoln responded

Thank you for choosing Heiser Ford Lincoln. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com