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Heiser Ford Lincoln

Glendale, WI

4.2
1,892 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,892 reviews

February 27, 2026

Personable and timely. How bout that is plenty have a great day So long for now More

by Lisa S.
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
Feb 28, 2026 -

Heiser Ford Lincoln responded

Thank you for the kind words about our service. Bryce and our team are glad you found everything personable and timely. Enjoy your Lincoln Nautilus and have a great day. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

February 27, 2026

Very kind and easy to work with! The team helped me get the truck I wanted and a compromising price to fit my budget would highly recommend! More

by michael Z
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chad Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 27, 2026 -

Heiser Ford Lincoln responded

It’s wonderful to hear you found the process easy to navigate and secured your new Ford Ranger within your budget. Our team enjoyed assisting you every step of the way. Thanks for recommending us and congratulations on your new truck. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

February 26, 2026

Hutch was my salesman, he was excellent, just like all of the people that work there, Kind and with a smile!!! More

by MRS_LDN24
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bassim Farhoud
Feb 27, 2026 -

Heiser Ford Lincoln responded

Dear valued customer, Thank you for your business and congratulations on your new vehicle! We are so pleased to hear Hutch went above and beyond to assure you had a positive car buying experience! We look forward to working with you again in the future!

February 17, 2026

Excellent service Overall satisfaction with personnel Friendly and informative I am totally satisfied and will return whenever necessary. More

by kjanuary148
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Feb 17, 2026 -

Heiser Ford Lincoln responded

It’s great to hear your Ford Fusion service was friendly and informative. Thank you for your feedback and for trusting our team. We look forward to assisting you again whenever you need service. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

February 07, 2026

Leela was great! Solid teamwork in front of house!it was a good purchasing experience. More

by leife00
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Charlie Przislicki
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
3.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 07, 2026 -

Heiser Ford Lincoln responded

Thanks for highlighting Leela and our front of house team. We’re glad the process of purchasing your new Ford Bronco ran smoothly. Enjoy every mile in your Bronco.

February 07, 2026

I wouldnt do business with them bait and switch tactics was back and fourth the whole time they aren't transparent. Payton lied to me about the ford blue advantage warranty its for used cars under 100k More

by adrianadams23
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Devin Spielman
1.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
1.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
4.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 09, 2026 -

Heiser Ford Lincoln responded

Adrian, we're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

Feb 09, 2026 -

adrianadams23 responded

Id rather not be lied too anymore

February 02, 2026

JT has been outstanding. He was great when the bought the care. Very knowledgeable and patient with us as we debated our decision. When we brought the car back to get mats More

by bhouse2
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 02, 2026 -

Heiser Ford Lincoln responded

Dear valued customer, Thank you for your business and congratulations on your new vehicle! We are so pleased to hear JT went above and beyond to assure you had a positive car buying experience! We look forward to working with you again in the future!

January 31, 2026

This last visit was pleasant and completed in a timely matter . As compared to a few past experiences More

by HATCOLLECTOR
Recommend Dealer
Yes
Employees Worked With
Craig Knabe, Craig Knabe
Jan 31, 2026 -

Heiser Ford Lincoln responded

It's great to hear that Craig was able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

January 24, 2026

“This was my second time purchasing a vehicle from Heiser, and both times the experience has been smooth, professional, and truly satisfying.” More

by trussdemetrius
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Angela Resa
Jan 24, 2026 -

Heiser Ford Lincoln responded

Thanks for sharing about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

January 21, 2026

Very efficient. Advised status regularly. And Car wash was very well done. Friendly knowledgeable staff More

by CHERYLJANKE
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Jan 21, 2026 -

Heiser Ford Lincoln responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Heiser Ford Lincoln. We look forward to having you as one of our valued customers for many more years to come! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com