I was in the market for a Tundra and trading in my Jeep Wrangler. I was treated very well, the negotiations are more or less like any vehicle purchase negotiations - a lot of back and forth, for both the truck and the Jeep, but the difference was that they were consistently willing to work with me to get to the $ number that I had in mind. Very well laid out facility, great sales team, and a hands on general manager that spent time with me.
I should mention that I also went to two other Toyota dealerships in the area, where the experience was vastly different (disappointing).
I would recommend strongly considering this dealership for your purchase/ sale needs.