I'm generally not someone that writes many reviews but, based on my absolutely fabulous experience with Ferrari of SF, I felt compelled to share my thoughts.
Prior to visiting the dealership, I was familiar with the Ferrari brand and most of the current and prior models (admiring them from afar, dating back to the early 80's). However, I had never driven one, or even visited a dealership. Frankly, I had no idea of what to expect when I walked through the door. Safa immediately put me at ease with how friendly and welcoming he was. I think he spent about 2 hours with me the first time I stopped by, showing me the cars they had available, talking me through the process, and telling me about their service programs. I ended up visiting the dealership a few more times before buying my car, and Safa was truly fantastic to deal with the entire time. He was always incredibly candid and friendly, provided zero pressure, and was always available by phone as I thought through my selection process.
On top of all the friendly service, Ferrari of SF had amazingly competitive prices (if you search CPO'd cars on the Ferrari website, you will see what I mean). Additionally, they offered an excellent trade in value for my old car, and the negotiation process was absolutely effortless.
I also must add that James Chou and Deanna Cross were wonderful to work with. Really, everyone at the dealership treats you like a friend.
If you are looking for a new or used Ferrari (or other exotics for that matter), do yourself a favor and go to Ferrari of SF first. You will not be disappointed! They are so good, I've already been back to purchase a second car from Safa.