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Heiser Ford Lincoln

Glendale, WI

4.3
1,933 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,933 reviews

June 06, 2026

Customer courtesy has been and has remained impressive each visit since 2020. ThankYou for finally resolving the deflating tire issue. There still remains two other tires requiring the similar treatme More

by Vida
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
June 05, 2026

Real professional people in all areas and very helpful will come back again when I need service More

by lynn.a.dundee
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jun 05, 2026 -

Heiser Ford Lincoln responded

We’re pleased our team delivered professional and attentive help during your service visit. Knowing your Lincoln Aviator received the care it deserved means a lot to us. We look forward to having you back whenever you need service. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

June 01, 2026

Not sure Service technicians are expert in fixing the issues, so far almost 10 times came for the same issue and always they claim it's fixed but in actual it doesn't More

by vino1211
Recommend Dealer
No
Employees Worked With
Bryce Harlow
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Bryce Harlow
May 27, 2026

Since November they have been untruthful about my tired they keep claiming i need new tires when I do not More

by ROBERTCARPENTER81
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
3.0
This rating includes all reviews, with more weight given to recent reviews.
May 25, 2026

Great team! Definitely worth servicing my vehicle here. Everyone is friendly and fast and a professional. 10/10 More

by ford enthusiast
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
May 25, 2026 -

Heiser Ford Lincoln responded

Thank you for the perfect score and for trusting us with your Hyundai Genesis maintenance. Philip and our team were glad to deliver friendly and fast service. We look forward to assisting you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 25, 2026

Great team! Definitely worth servicing my vehicle here. Everyone is friendly and fast and a professional. 10/10 More

by ford enthusiast
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
May 25, 2026 -

Heiser Ford Lincoln responded

We’re grateful for your praise of our efficient and professional approach. Philip and our service team appreciate your kind words and the trust you placed in us with your Hyundai. We look forward to caring for your vehicle again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 20, 2026

Always accommodating and very personable, excellent to work with. When ever I call to make an appointment the service center is great to work with. More

by jim davis
Recommend Dealer
Yes
Employees Worked With
Gary Smith
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Gary Smith
May 20, 2026 -

Heiser Ford Lincoln responded

Thanks for the 5-star review. We’re glad our service center makes booking your Ford appointments easy and welcoming. We look forward to assisting you again soon. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 17, 2026

I recently was forced to change dealerships when Badger went out of Business. I wish I would have done so far sooner! I can't say this about many people, let alone a car dealership; however, I received an More

by dthiede23
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
May 17, 2026 -

Heiser Ford Lincoln responded

Thank you for choosing Heiser Ford Lincoln. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 15, 2026

Heiser is reliable and completed a few major jobs on my car satisfactorily. It's convenient. The service rep, Ellianna, was very good, and followed up. More

by NJPROCTOR53
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
May 17, 2026 -

Heiser Ford Lincoln responded

Thank you for sharing your experience with us! We're happy to hear it went well with Ellianna! We truly appreciate your feedback. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

May 14, 2026

Overall, Meagan did a great job getting the truck to my husband at his job site to see it and try it out. Answered all questions at the time of purchase and was friendly and helpful. We were happy with all More

by Sharie Iserman
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Charlie Przislicki
5.0
This rating includes all reviews, with more weight given to recent reviews.
Alex Serak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.