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Heiser Ford Lincoln

Glendale, WI

4.1
1,576 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,576 reviews

April 16, 2024

I had a great purchasing experience and I am very happy with my F150. Thank you again! More

by shouser87
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kreyshia White
5.0
This rating includes all reviews, with more weight given to recent reviews.
Timothy Robinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 16, 2024 -

Heiser Ford Lincoln responded

Thank you so much for your wonderful review! We are thrilled that we had the opportunity to provide you with great service. Thank you for choosing Heiser Ford Lincoln, we hope you enjoy your new F-150! Today’s your Day Brian Crandall - General Manager bcrandall@heiser.com

April 16, 2024

Work was done well. No quality complaints. Timing wasn’t great. Brought truck in for diagnostics. Had a 7:00 am appointment. You were supposed to call with an updat More

by Joeolson4
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Alex Serak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 16, 2024 -

Heiser Ford Lincoln responded

Providing a positive experience is our top priority, and we're sorry that we failed here. We'd love the opportunity to discuss your visit in greater detail and clear up any issues we can. If it's possible to talk about your experience one-on-one, please reach out to us directly to let us know the best way to contact you and we will reach out. Rafael Rivera General Manager 414-328-2409 rafael.rivera@heiser.com

April 15, 2024

I was pretty bummed to be charged $200 for them to run a diagnostic, when I already knew what was wrong. I just needed a quote. When I asked about it, they quickly cut the charge in half… so had I not said More

by SeanN
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Alex Serak
1.0
This rating includes all reviews, with more weight given to recent reviews.
Landon Hill
3.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 15, 2024 -

Heiser Ford Lincoln responded

Sean, Thank you for this feedback. We're very sorry to see that you didn't have the best experience at our dealership. Would you mind sending us a message with your contact information so we can learn more about your visit and address your concerns? While we're disappointed to learn that we didn't meet your expectations, we'd love to try to turn things around and make sure the same thing doesn't continue to happen. David Lopez-Cepero - Service Manager 414-247-8850 David.Lopez@heiser.com

April 13, 2024

My most recent service was great. The technicians were timely and completed the job correctly. More

by EKUA29
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Can’t remember the name
Apr 13, 2024 -

Heiser Ford Lincoln responded

Thank you for the kind words for our service department! We look forward to sharing your compliments with them, and don't hesitate to let us know if we can be of further assistance. Today’s your Day David Lopez-Cepero - Service Manager 414-247-8850 David.Lopez@heiser.com

April 12, 2024

My vehicle was at the dealership over a month. I got decent communication and customer service while my car was being fixed. Tony and Derek were very thoughtful through this process. Now I’m back More

by L_RAYSR
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
“Hutch” Hutchinson
1.0
This rating includes all reviews, with more weight given to recent reviews.
Jhyaire Tatum
1.0
This rating includes all reviews, with more weight given to recent reviews.
Tony Perkins
2.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Denson
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Derek
Apr 12, 2024 -

Heiser Ford Lincoln responded

Dear valued customer, Thank you for your business and feedback! Our customers are our highest priority and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our General Manager Chad Formico by phone at 414-247-8831 or by email at Chad.formico@heiser.com so we can better understand what happened during your experience.

April 12, 2024

Everything about the vehicle was great but sadly I been complaining about my brakes and tire come to find out I had a nail in my tire and now have to get it replaced I been calling and texting continuously More

by Nyziahammond
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jhyaire Tatum
2.0
This rating includes all reviews, with more weight given to recent reviews.
Kreyshia White
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Crandall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 12, 2024 -

Heiser Ford Lincoln responded

We're sorry to hear about your experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you as quickly as possible. If you would be willing to continue the conversation, we would appreciate the opportunity to address your concerns. Please let us know the best way to reach you. Today’s your Day Brian Crandall - General Manager bcrandall@heiser.com

Apr 12, 2024 -

Nyziahammond responded

Email is the best way or text , I got everything fixed on. My own so I’m not sure what you guys can do now to help me out

April 12, 2024

Even though it was a warranty issue and the warranty company was slow working with me Derek and Tony went the extra mile for me. More

by L_RAYSR
Recommend Dealer
Yes
Employees Worked With
Tony Perkins
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Tony Perkins
Apr 12, 2024 -

Heiser Ford Lincoln responded

Dear valued customer We appreciate your business and please know; our customers are our highest priority, and our goal is to always exceed our customer expectations. We look forward to your next visit.

April 12, 2024

Was a awful experience. I would never deal with them again. They lied about my car More

by nellietaylor049
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Lawrence Bledsoe
1.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 12, 2024 -

Heiser Ford Lincoln responded

We're sorry to hear that your visit didn't meet the high standards that guests have come to expect from our dealership. If there's anything we can do to resolve the issue or if it's possible to discuss your visit in more detail, please feel free to contact us directly or let us know the best way to contact you, and we will reach out. We'd love to get to the bottom of this and turn things around for you. David Lopez-Cepero - Service Manager 414-247-8850 David.Lopez@heiser.com

April 12, 2024

Service was great. Handled the items of concern regarding our vehicle. On the other hand, Communication regarding vehicle status needs improvement. Called multiple time More

by patrickprochniak
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Alex Serak
3.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 12, 2024 -

Heiser Ford Lincoln responded

Dear valued customer, Thank you for your business and feedback. Our customers are our highest priority. I have sent your feedback to the appropriate management in an effort to better our business and employees. We are happy to hear you are overall satisfied with your service. Know we appreciate you and we look forward to your next visit.

April 12, 2024

Very pleased with the staff at Heiser. I would have liked quicker response time from several emails and texts; only thing that stopped a five-star review More

by seymour.g
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Timothy Robinson
4.0
This rating includes all reviews, with more weight given to recent reviews.
Ralph Price
4.0
This rating includes all reviews, with more weight given to recent reviews.
Richard Hodge
4.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 13, 2024 -

Heiser Ford Lincoln responded

Thank you for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Today’s your Day Brian Crandall - General Manager bcrandall@heiser.com