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Heiser Ford Lincoln

Glendale, WI

Overview
Employees
Reviews
Vehicles
4.2
1,899 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,899 reviews

April 04, 2026

It was fine The service was fine. Seems like excessive time needed to be able to diagnose additional issue that I have with my sunroof. More

by Dena C
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
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Apr 06, 2026 -

Heiser Ford Lincoln responded

Thank you, Dena, for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

April 01, 2026

Car was not repaired after the work was done and I was told that he tested it. I had to go to another dealer More

by glendac82258
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
2.0
This rating includes all reviews, with more weight given to recent reviews.
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Apr 01, 2026 -

Heiser Ford Lincoln responded

Dear Glen, Thank you for your business and feedback! Our customers are our highest priority, and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our General Manager Chad Formico, so we can better understand what happened during your experience.

March 31, 2026

Excellent, friendly staff. There was no pressure and Brandon Yates was down to earth, yet professional. More

by Rh5682
Recommend Dealer
Yes
Employees Worked With
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roy Edwards
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Mar 31, 2026 -

Heiser Ford Lincoln responded

We’re delighted our team provided a friendly, no-pressure experience. Roy’s approachable professionalism really stood out. We look forward to welcoming you back. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

March 29, 2026

They took me on time and gave me great advice on my truck which had almost 200,00' miles More

by PANKYLEFLORE
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
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Mar 29, 2026 -

Heiser Ford Lincoln responded

Thank you for the 5-star review. We’re glad Ellianna got you in on time and provided helpful advice for your nearly 200,000-mile Ford Escape. We look forward to supporting your Escape on its next visit. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

March 27, 2026

Very courteous and informative, the diagnosis took longer than expected, but your ride service was a plus. Also your guys in the parys department are great More

by LEON.DAVIS111
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
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Mar 28, 2026 -

Heiser Ford Lincoln responded

Thank you for choosing us for your Ford F-150 service and for recognizing our team’s courteous and informative approach. We apologize for the longer-than-expected diagnosis and are glad the ride service added convenience. Ellianna and everyone in the parts department appreciate your kind words. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

March 25, 2026

A very pleasant and enjoyable experience from the start with Leela's smile and knowledge about the vehicle I was choosing to the quick and easy financing process with Bassim. Just a great experience and pr More

by danskelt
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 25, 2026 -

Heiser Ford Lincoln responded

We’re delighted your Ford Edge purchase went so smoothly. Leela’s friendly expertise and Bassim’s efficient financing made the process enjoyable. We’re grateful you chose our team and hope you love your Edge. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

March 23, 2026

Simply unapologetically rude, and unappreciative mean customer service This experience has taught me that I'll never go back for anything, and will not recommend anyone to visit there and experience the More

by Heministerbriggs
Recommend Dealer
No
Employees Worked With
Ellianna Haliga
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
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Mar 24, 2026 -

Heiser Ford Lincoln responded

Dear valued customer, Thank you for your business and feedback! Our customers are our highest priority, and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our General Manager Chad Formico so we can better understand what happened during your experience.

March 23, 2026

I took my Mustang to Heiser Ford Lincoln for an oil change and recall fix. They were professional and helpful, answering some questions I had about their Mobile Service. I was also able to use their sh More

by joyceb2014
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
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Mar 23, 2026 -

Heiser Ford Lincoln responded

Dear Joy, We are thrilled to hear that you’ve enjoyed your experience with the Heiser team. We greatly appreciate your business and look forward to seeing you again in the future. Happy driving!

March 22, 2026

From the very minute we walked into the dealership, my wife and I felt welcomed and comfortable. More

by jeffpollpeter
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Meagan Jones
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 23, 2026 -

Heiser Ford Lincoln responded

Dear Jeff, Thank you for your business and congratulations on your new vehicle! We are so pleased to hear Meagan went above and beyond to assure you had a positive car buying experience! We look forward to working with you again in the future!

March 20, 2026

Service was fast and high quality. Experience was friendly and problem free. Would recommend Heiser Ford for service. More

by chriszim
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Report | Print
Mar 21, 2026 -

Heiser Ford Lincoln responded

Thanks for the positive feedback. We’re glad the service on your Ford was prompt, friendly, and problem-free. Your recommendation means a lot and we look forward to helping you again. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

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