Allow us to introduce Edwin Cotto, our Sales Manager and Subaru Commander extraordinaire. With a flair for turning inquiries into car keys and a strategic mind sharper than a rally driver's reflexes, Edwin is the captain of your Subaru ownership journey. He's not just managing sales; he's orchestrating your path to Subaru glory. Edwin's dedication to guiding you toward the perfect Subaru is as unwavering as a WRX hugging a tight corner. When he's not navigating the dealership floor, you might catch him exploring scenic routes, proving that his passion for the Subaru spirit is as genuine as the open road. With Edwin at the helm, every interaction is a step toward driving home your Subaru dreams.
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324 Reviews
Write a Review324 Reviews of Edwin Cotto
March 30, 2026
Wesley made this process super enjoyable and easy to understand exactly what was best for me understand exactly what was best for me More
Other Employees Tagged: Christine Brightwell, Hector Lopez, Wesley Flor, Blaine Rehrig
March 18, 2026
Very welcoming and positive experience. We are very pleased with the dealership and everyone we encountered. We are very pleased with the dealership and everyone we encountered. More
Other Employees Tagged: Jonathan Frisby, Jarred Duncan, Zach Gaskill
March 15, 2026
Brooke was amazing in helping us find our first Subaru car. She was super knowledgeable about all the models, and was able to understand what kind of car we were looking for. She helped us find an amazing car. She was super knowledgeable about all the models, and was able to understand what kind of car we were looking for. She helped us find an amazing deal on a car and even though we were the last customers that day, the team stayed on for over 3hrs past closing to help us walk out with the car we wanted! And never once did we feel rushed. We had the best experience at Sport Subaru, and all due to Brooke and their amazing team! More
Other Employees Tagged: Jonathan Frisby, Brooke Rellias
March 10, 2026
We had the best car buying experience with Zach Gaskill and Sport Subaru!! Imagine buying a new car from a salesperson who goes out of his way to be helpful, gets you an amazing deal, without the typical and Sport Subaru!! Imagine buying a new car from a salesperson who goes out of his way to be helpful, gets you an amazing deal, without the typical fees and does it with zero pressure. It was so refreshing working with Zach and the entire Sport Subaru team. Zach introduced us to each of the key personnel we would be working with. His managers, Jarred Duncan and Edwin Cotto were super helpful- before and after the sale. Paul Rasmussen, Service Advisor - Provided a top notch experience! Jon Frisby - Finance Manager - A true profesional and great guy! Thank you Zach and the entire Sport Subaru team for a great deal and a wonderful experience!! More
Other Employees Tagged: Jonathan Frisby, Marshall Merriam, Paul Rasmussen, Jarred Duncan, Zach Gaskill
February 24, 2026
The smoothest car purchase we have ever made. Our salesman and financing specialist were amazing. The dealership is clean and welcoming. We liked how every model was available to look at in the s Our salesman and financing specialist were amazing. The dealership is clean and welcoming. We liked how every model was available to look at in the showroom. Our salesman was patient with us as we test drove each car as we made our decision. And most importantly, negotiating was quick and easy. Our experience at Sport Subaru was great. More
Other Employees Tagged: Angel Diaz, Daymon Serna , Ronan (finance)
February 18, 2026
As a first-time car buyer, I honestly didn’t know what to expect walking in, but Wendell made the whole experience smooth from start to finish. He took his time explaining everything in a way that actually m expect walking in, but Wendell made the whole experience smooth from start to finish. He took his time explaining everything in a way that actually made sense and never made me feel pressured or rushed. For me personally, that meant a lot because buying your first car can feel overwhelming. He listened to what I wanted, stayed patient with all my questions, and broke down the options so I could make a confident decision. No gimmicks, no confusion, just real transparency and solid guidance. You can tell he cares about making sure you leave understanding exactly what you’re getting and feeling good about it. Driving off in my first car felt like a big moment, and Wendell definitely played a major part in making it a great one. Even put a bow on my new ride! If you’re a first-time buyer and want someone who keeps it real and looks out for you, ask for Wendell. He’ll take care of you the right way. More
Other Employees Tagged: Hector Lopez , Wendell Ruiz Jr.
February 11, 2026
My wife and I made an appointment for yesterday, February 10, 2026, to go to Sport Subaru in Orlando having never been there before. We arrived about 15 minutes early and Wendell was waiting at the front doo 10, 2026, to go to Sport Subaru in Orlando having never been there before. We arrived about 15 minutes early and Wendell was waiting at the front door and introduced himself. We could immediately see that he was not the "old school" high pressure car salesman. Wendell was polite, courteous, clearly intelligent and pleasant to speak with. We came to Sport Subaru because other than one Ford dealer this was the only dealership in Florida I could find that did not have an absurd "dealer fee" in the small print on their website. More about that later. On to Wendell. We had not planned on buying a car, merely to test drive the newer version of a car we had owned before, an Outback. Wendell quickly got to work bringing the car model and trim level we were looking for to outside the showroom and then very patiently and thoroughly took my wife and I through all the features of the vehicle. Then we went for the test drive with both my wife and I driving the car. Afterward Wendell gave us a tour of the dealership and explained where to go for maintenance service or any problems and emphasized that any questions we had after leaving to feel free to call Wendell directly. Short story is Wendell made everything very easy and actually our 5 hours or so there at the dealership was a pleasant experience, something I had not been accustomed to in my 70 years when buying a new car. Long story short we wound up buying the car. We had not brought a check book so we located a branch of our bank not far away and they cleaned and prepared the car (full tank of gas) while we went for the cashier's check. If we had been greeted by the high pressure sales type on arrival that would not have happened. So Sport Subaru can thank Wendell for making this a great experience. Now about the dealership: Sport Subaru advertises dealer discounts on new cars and no excessive "dealer fee", which for most dealers in Florida is not the case. I find those fees offensive because they are just dealer markup and increased profit. They are dishonest and I detest dishonesty. And then they stood by their advertising 100%. Their finance guy Jon, a very pleasant gentleman, has to take you through the extended warranty offers but again no pressure. Long story shortened we left the same day with the new Outback and our total cost (we were not doing a trade-in) was just under $65 over the manufacturer's window sticker MSRP. That included sales tax for our county, new license tag, and vehicle registration and title. To me you can't beat that. Even though the discounts and no extra fees apply only to new car purchases I don't believe you can do better. If you are interested in a new Subaru I recommend you drive as far as you have to and go to Sport Subaru in Orlando. Make an appointment and ask for Wendell and you are guaranteed a great experience. By the way the 2026 Outback is an excellent car, much better than the previous generation which was already really great. More
Other Employees Tagged: Jonathan Frisby , Wendell Ruiz Jr.
February 06, 2026
My wife and I purchased our 4th Subaru from Sport Subaru. This was our first experience with Sport and AJ made this experience the best one we have ever had. We will not only do business with this dealer aga This was our first experience with Sport and AJ made this experience the best one we have ever had. We will not only do business with this dealer again but will also gladly drive to this dealer for service passing up our local dealer based on our recent experience. Keep up the great work! More
Other Employees Tagged: Hector Lopez, Marshall Merriam, Anthony Johnson, Jarred Duncan
February 05, 2026
Sales person is amazing and saved the deal. Finance is shady. They tried to extend the payment terms without informing us. They hoped we would sign and not notice. It seems to be common Finance is shady. They tried to extend the payment terms without informing us. They hoped we would sign and not notice. It seems to be common practice at dealerships these days. When I brought it to the finance guys attention, he switched the terms back and became very quiet and less friendly. I would have walked if Frances wasn't so great. More
Other Employees Tagged: Jonathan Frisby, Frances Vargas
January 31, 2026
Angel was extremely helpful in making sure my purchase, financing, and delivery was done smooth. Angel provided excellent after sales service as well and is highly recommend. financing, and delivery was done smooth. Angel provided excellent after sales service as well and is highly recommend. More
Other Employees Tagged: Jonathan Hernandez, Angel Diaz, Paul Rasmussen, Raphael Carbonell

