Allow us to introduce Edwin Cotto, our Sales Manager and Subaru Commander extraordinaire. With a flair for turning inquiries into car keys and a strategic mind sharper than a rally driver's reflexes, Edwin is the captain of your Subaru ownership journey. He's not just managing sales; he's orchestrating your path to Subaru glory. Edwin's dedication to guiding you toward the perfect Subaru is as unwavering as a WRX hugging a tight corner. When he's not navigating the dealership floor, you might catch him exploring scenic routes, proving that his passion for the Subaru spirit is as genuine as the open road. With Edwin at the helm, every interaction is a step toward driving home your Subaru dreams.
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318 Reviews
Write a Review318 Reviews of Edwin Cotto
February 11, 2026
My wife and I made an appointment for yesterday, February 10, 2026, to go to Sport Subaru in Orlando having never been there before. We arrived about 15 minutes early and Wendell was waiting at the front doo 10, 2026, to go to Sport Subaru in Orlando having never been there before. We arrived about 15 minutes early and Wendell was waiting at the front door and introduced himself. We could immediately see that he was not the "old school" high pressure car salesman. Wendell was polite, courteous, clearly intelligent and pleasant to speak with. We came to Sport Subaru because other than one Ford dealer this was the only dealership in Florida I could find that did not have an absurd "dealer fee" in the small print on their website. More about that later. On to Wendell. We had not planned on buying a car, merely to test drive the newer version of a car we had owned before, an Outback. Wendell quickly got to work bringing the car model and trim level we were looking for to outside the showroom and then very patiently and thoroughly took my wife and I through all the features of the vehicle. Then we went for the test drive with both my wife and I driving the car. Afterward Wendell gave us a tour of the dealership and explained where to go for maintenance service or any problems and emphasized that any questions we had after leaving to feel free to call Wendell directly. Short story is Wendell made everything very easy and actually our 5 hours or so there at the dealership was a pleasant experience, something I had not been accustomed to in my 70 years when buying a new car. Long story short we wound up buying the car. We had not brought a check book so we located a branch of our bank not far away and they cleaned and prepared the car (full tank of gas) while we went for the cashier's check. If we had been greeted by the high pressure sales type on arrival that would not have happened. So Sport Subaru can thank Wendell for making this a great experience. Now about the dealership: Sport Subaru advertises dealer discounts on new cars and no excessive "dealer fee", which for most dealers in Florida is not the case. I find those fees offensive because they are just dealer markup and increased profit. They are dishonest and I detest dishonesty. And then they stood by their advertising 100%. Their finance guy Jon, a very pleasant gentleman, has to take you through the extended warranty offers but again no pressure. Long story shortened we left the same day with the new Outback and our total cost (we were not doing a trade-in) was just under $65 over the manufacturer's window sticker MSRP. That included sales tax for our county, new license tag, and vehicle registration and title. To me you can't beat that. Even though the discounts and no extra fees apply only to new car purchases I don't believe you can do better. If you are interested in a new Subaru I recommend you drive as far as you have to and go to Sport Subaru in Orlando. Make an appointment and ask for Wendell and you are guaranteed a great experience. By the way the 2026 Outback is an excellent car, much better than the previous generation which was already really great. More
Other Employees Tagged: Jonathan Frisby, Wendell Ruiz Jr.
February 06, 2026
My wife and I purchased our 4th Subaru from Sport Subaru. This was our first experience with Sport and AJ made this experience the best one we have ever had. We will not only do business with this dealer aga This was our first experience with Sport and AJ made this experience the best one we have ever had. We will not only do business with this dealer again but will also gladly drive to this dealer for service passing up our local dealer based on our recent experience. Keep up the great work! More
Other Employees Tagged: Hector Lopez, Marshall Merriam, Anthony Johnson, Jarred Duncan
February 05, 2026
Sales person is amazing and saved the deal. Finance is shady. They tried to extend the payment terms without informing us. They hoped we would sign and not notice. It seems to be common Finance is shady. They tried to extend the payment terms without informing us. They hoped we would sign and not notice. It seems to be common practice at dealerships these days. When I brought it to the finance guys attention, he switched the terms back and became very quiet and less friendly. I would have walked if Frances wasn't so great. More
Other Employees Tagged: Jonathan Frisby, Frances Vargas
January 31, 2026
Angel was extremely helpful in making sure my purchase, financing, and delivery was done smooth. Angel provided excellent after sales service as well and is highly recommend. financing, and delivery was done smooth. Angel provided excellent after sales service as well and is highly recommend. More
Other Employees Tagged: Jonathan Hernandez, Angel Diaz, Paul Rasmussen, Raphael Carbonell
January 29, 2026
Sport Subaru is a great organization and Wendell is a fantastic Subaru representative. He was very knowledgeable during the procurement process and the dealership is well managed. Definitely would recomm fantastic Subaru representative. He was very knowledgeable during the procurement process and the dealership is well managed. Definitely would recommend the experience to anyone looking for a new car! More
Other Employees Tagged: Jonathan Frisby, Wendell Ruiz Jr. , Kim
January 24, 2026
Frances and Sport Subaru are fantastic. I’ve bought 4 Subarus there and have all of them serviced with the dealership. This is the most trustworthy group and a positive customer experience I’ve bought 4 Subarus there and have all of them serviced with the dealership. This is the most trustworthy group and a positive customer experience matters to them. More
Other Employees Tagged: Frances Vargas, Jonathan Hernandez, Fidel Miranda
January 20, 2026
Robert Duran and the whole team there was amazing. For the first time in my car buying history I enjoyed my experience, so I highly recommend them. What a team! Go see Robert, a genuine honest man. For the first time in my car buying history I enjoyed my experience, so I highly recommend them. What a team! Go see Robert, a genuine honest man. More
Other Employees Tagged: Jonathan Frisby, Robert Duran, Victor Mercado
January 18, 2026
We had previously bought an Ascent. We were buying another. When we went in we weren't shopping but buying. Wendell was fantastic, offered us the different types of Ascents, then lis We were buying another. When we went in we weren't shopping but buying. Wendell was fantastic, offered us the different types of Ascents, then listened to our desires. He offered the best solution and then we were waiting a week. He kept in touch, but not overly pushy. When we purchased He was prompt and took copious notes. Got us a good deal on our trade in and then explained everything perfectly. Would recommend anyone to visit Sport Subaru and Wendell. More
Other Employees Tagged: Jonathan Hernandez, Wendell Ruiz Jr.
January 18, 2026
Kris and Sport Subaru went above and beyond for us. When we had an unforeseen issue they listened to us and took care of everything with kindness and understanding. When we had an unforeseen issue they listened to us and took care of everything with kindness and understanding. More
Other Employees Tagged: Paul Rasmussen, Kris Persaud, Victor Mercado
January 03, 2026
Kris was professional and transparent. The purchasing process was easy and he was more than willing to explain everything about Subaru to me as I knew nothing prior to coming in. The purchasing process was easy and he was more than willing to explain everything about Subaru to me as I knew nothing prior to coming in. More
Other Employees Tagged: Jonathan Hernandez, Kris Persaud

