10 massachusetts BMW Dealers

I have used the service department 5 times for MAJOR and - chrisjcrowell

I have used the service department 5 times for MAJOR and minor service. They are fast, professional, and HONEST. I have never felt slammed into "other" service needs, and had their service people automatically search for coupons, discounts, etc. They explain everything my 320 needs, and get me in and out on time. I bought my 2018 320 their in 2021 and will buy my next car there. I live 40 miles away in Plymouth, and I DRIVE BY 2 existing BMW dealerships who had proved hopeless. WOrth the trip.

Nicholas was extremely helpful and honest while - caseyalewis

Nicholas was extremely helpful and honest while appraising my car. Thank you for your time and transparency!!

BMW of Lenox is a beautiful new facility. - marie.thurston

BMW of Lenox is a beautiful new facility. Mitchell has always been very attentive and knowledgeable. It is a very professional reliable dealership.

Nikolas is the best! - Rebecca

Nikolas is the best!! He’s really helpful, and he explained everything so clearly. Thank you, Nikolas!!

We had a good experience overall and would definitely - Salt13

We had a good experience overall and would definitely return to buy from John Durkin again! He was incredibly patient and genuinely committed to ensuring we were satisfied—not just during the sale, but even after everything was finalized. The financing process went smoothly, though we do regret purchasing the Zurich Shield. The application left messy streak marks and what felt like overspray bumps on the car. We were the first customers to work with a new leather repair specialist, and unfortunately, the results didn’t meet our expectations. That said, the team did everything they could to make it right, and we truly appreciated their effort—even if the outcome wasn’t ideal. However, we were promised something extra to make up for the poor experience, but haven’t heard anything further on that. The service department, however, left something to be desired. Despite being told I’d receive follow-up calls, I had to reach out multiple times when no one got back to me. Important details discussed beforehand were missing at the time of the appointment, and items that were supposed to be looked into ahead of time were not addressed. On a positive note, the actual repairs were excellent and the loaner cars were a big plus. The detailing shop also fell short—especially after the leather repairs required several return visits. We eventually took the car to a professional detailer, and the difference was night and day. In summary, while there were a few bumps along the way, our overall experience was positive—thanks in large part to John Durkin’s exceptional service.

Everything was on time and service was great. - mbayard

Everything was on time and service was great. Highly recommend this dealership’s service department!

Rockland BMW is the best ! - denisemegnia

Rockland BMW is the best ! Outstanding service and sales team . No need to go anywhere else

Most ineffiicient purchase process I have ever seen. - jk7765

Most ineffiicient purchase process I have ever seen. We arrived to find ou they had screwed up all of our paper work which took them 90 minutes to rectify, After another 90 minutes of waiting around we found out that they had not even provided the needed information to our insurance company. We had to call ourselves. The sales manager tried to blame our insurance company instead of them dropping the ball not once but twice. Nobody from the dealership trhought to call. I am hoping the service department is better but I woud stay away from sales. They are simply awful.

Almost 15 days of excuses, lies, and zero - jz886

Almost 15 days of excuses, lies, and zero accountability Dropped my car off July 2nd for a broken A/C and you would think a premium dealership would be able to diagnose and fix something like that in a timely manner but nope. By July 3, they ran a vacuum, dye, and UV test and still could not find the leak. they "refilled" it and admitted refrigerant was already low again, meaning it was leaking somewhere. Then I was told they were down technicians and could not do any more work that day mind you this was at 1pm they quit on the vehicle for the day. Fast forward to July 8th, 5 days later, they finally figured out it was the compressor. If they hadn't been lazy and quit on the vehicle maybe they would have found that out sooner. Took 6 days just to figure out what the issue was. I was told parts were coming July 9th and that they'd do "their best" to finish it that day. Shocker parts did not arrive. July 10th? Nothing. July 11th? still nothing. Finally, parts landed 7/16/25 and the car was finished today.. 15 days later. No updates unless I hounded them. No loaner. No offer to get me into a rental car until almost a week later. Not a single ounce of accountability and no real apology. And the best part Nate, the service rep acted like I was the issue the entire time, sarcastic, lazy, and unwilling to get me updates every time I texted, called. When I picked up my vehicle he looked like he could not wait to get me out of the door. No real greeting, no sorry for the delay, just terrible customer service and thanks to that I will never return here unless something changes. This place needs a serious reset. If BMW corporate or the owners of the dealership could see how their customers are being treated and saw the lack of communication, they would be embarrassed. Unless management steps in and retrains their staff (which it did not seem like they cared about the situation) I will never step foot in that dealership ever again.