Simon Bachir
Simon Bachir at Santa Cruz Toyota

Simon Bachir

General Manager

Santa Cruz Toyota

4200 Auto Plaza Dr
Capitola, CA 95010

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4.0
8 Reviews

Dealership Experience

16 yrs, 8 mos

Industry Experience

29 yrs, 1 mo

4.0

8 Reviews

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8 Reviews of Simon Bachir

September 01, 2026

Dealership Rating
Employee Rating

My wife went to Santa Cruz toyota for 30k maintenance and they tried to charge us $1500 for $30k miles maintenance?!? When looking at the list, it included a massive number of completely unnecessary items an More

by Pieter
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
No

August 01, 2026

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This experience has been by far the best car buying experience I’ve ever had. They were extremely accommodating, they were quick to get the sale done so that we could get home on time, they made sure t More

by jaderinpotter
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Aug 01, 2026

Santa Cruz Toyota responded

Thank you for choosing us for your Mazda CX-50 purchase. We’re delighted Phil and Jonathan could provide accommodating service and keep things efficient so you could get home on time, and that your toddler enjoyed seeing all the cars. We look forward to serving you and your family again.

March 30, 2026

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Excellent staff and service for all involved. Highly recommend this dealership to anyone interested in a new or used car More

by Rdus
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Chris Skog, Nathan Casillas

Mar 30, 2026

Santa Cruz Toyota responded

Thank you for the kind recommendation after the service on your Toyota Tundra Hybrid. Chris, Nathan, and Simon enjoyed assisting with your vehicle needs. We look forward to being of service again in the future.

October 21, 2025

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I’ve been impressed with the patience, honesty and professionalism at SCT. John Said, successful upheld my previous experiences. More

by L
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Trade-in Experience
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Recommend Dealer
Yes
Oct 21, 2025

Santa Cruz Toyota responded

Thank you so much for the great review and your business! Working with you was a pleasure, and we wish you many happy miles in your new vehicle. Come back to see us!

October 17, 2025

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True to their claim as Santa Cruz Community Toyota dealer. Everyone I spoke to or dealt with went out of their way to make buying a certified Toyota for the first time an easy process. They were deter More

by Ella B
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Purchase Time
Finance Experience
Recommend Dealer
Yes
Oct 20, 2025

Santa Cruz Toyota responded

Thank you so much for the outstanding rating, Ella! Our team enjoyed having you here, and we look forward to your next visit.

September 26, 2025

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Employee Rating

Super helpful and friendly. Bought 2 cars from them and had a great experience. Would recommend to anyone! More

by Aaron
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Sep 29, 2025

Santa Cruz Toyota responded

Thank you so much for the great review and recommendation, Aaron! Enjoy your new vehicle and come back to see us.

September 19, 2025

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Employee Rating

Santa Cruz Toyota has been complete crap since the day I purchased this vehicle from them. Not using their service department for a single thing that isn’t already covered by my service plan. This service t More

by Ps
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No

Other Employees Tagged: Chris Skog, Giselle Aviles

September 11, 2025

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Employee Rating

Above and beyond the whole team is absolutely amazing. This is my 8th vehicle purchase from them. I don’t go anywhere because it’s just so nice working with Santa Cruz Toyota. Just really a truly amazing More

by nicholasgibson09
Service Price Transparency
Workmanship
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Recommend Dealer
Yes
Sep 12, 2025

Santa Cruz Toyota responded

Thank you so much for the outstanding review and your business! We wish you all the best and look forward to your next visit.

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