"Holy Grail of Sales"
- Holy Grail
Mike Henry did not attempt to lease or sell us a Subaru.
Here's what Mike Henry did.
First, Mike took the time to get to know us personally. He earned our trust before we even started talking tradecraft.
Unfortunately many dealerships often overlook that critical first step in relationship building and dive right into the sales pitch. In my experience people do business with people, not with companies or corporations.
Second, Mike took the time to fully understand my family's unique needs for a new vehicle, then he offered industry insights and highlighted the benefits and advantages of going with Subaru. Basically, he was giving us options and working toward a solution, not a sale, right out of the gate.
Next, drawing on his in-depth product, brand, industry and market knowledge, then openly sharing that information in ways we as the consumer could understand, Mike educated and empowered us to make an informed decision on the vehicle and dealership that best met our needs.
In the end, the choice was clear...we joined the Tucson Subaru family!
Stepping back and looking at our entire dealership experience with a wide angle lens, Mike Henry never sold us on Subaru, we sold ourselves on Subaru with Mike Henry deftly piloting the way.
And that my friends, is the Holy Grail of Sales!
Here's where it gets interesting. It's not just Mike Henry.
Soup to nuts, EVERYONE at the dealership, including sales, service, management, finance, office administration teams and I suspect the owners who we haven't had the pleasure to meet yet, is knowledgable, professional, helpful, friendly, kind, courteous and engaging in every way, naturally so, not canned or forced.
Tucson Subaru has a customer service formula other dealerships strive to imitate and some even come close, but not quite. There is a sprinkle of magic that hits you as soon as you set foot on the lot. It's in the smiling faces of team members happily greeting and opening doors for customers, it's in the Service team you meet who are as excited about your new Subaru as you are, it's in the Finance team who explains warranty packages and service coverages the way they should be explained, no BS or scare tactics, just straight talk and sound advice, it's in the Administration team who makes customers feel welcome, comfortable and important as soon as they cross the threshold to the dealership operations center.
Take my advice, if you want an extrodinary experience buying or leasing a new vehicle, go to Tucson Subaru. If you want a decent to good experience buying or leasing a new vehicle, go to any other dealership in Tucson, then visit Tucson Subaru. Trust me, you won't regret the decision.