THIS IS AN UPDATE (12/16/25) TO MY ORIGINAL REVIEW . - einbryant
THIS IS AN UPDATE (12/16/25) TO MY ORIGINAL REVIEW ... TEN STARS!!
If you’re working with Daryl (GSM) at Athens BMW, you’re in exceptional hands.
After purchasing a vehicle for myself and another for my mother, I realized about two weeks later that an electric vehicle simply wasn’t the right fit for my lifestyle. While other dealerships told me I was nearly $30,000 upside down and offered no real solutions, Daryl stepped in and handled the situation exactly the way he said he would.
Daryl gave me a fair and honest trade value, advised me to wait until December when BMW’s year-end incentives and quota programs would be strongest, and followed through completely. He helped me unwind a tough situation and put me into exactly the vehicle I wanted, without marking up the money factor and without adding any unnecessary dealer add-ons.
What really sets Daryl apart is accessibility and follow-through. He gave me his personal cell number and stayed responsive throughout all of November, answering my texts and questions without ever getting annoyed or brushing me off. That level of availability and professionalism is rare—especially from a GSM.
The experience was rounded out by Steve in Finance, who didn’t push unnecessary products, clearly explained what actually made sense, and discounted the items I did choose. And it’s obvious that Mr. Willie, the GM, runs a tight ship—Athens BMW is organized, efficient, and gets things done.
Because of how well this entire process was handled, I trusted Athens BMW enough to purchase another company vehicle from them as well.
If you want transparency, integrity, and a leadership team that actually stands behind their word, Athens BMW—and Daryl specifically—are the real deal.
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