Luther Kia of Bloomington makes price the easy part of your buying experience. We base our pricing on current market value. We call it the Luther Fair Value Price. We focus on giving you the information you need to make a well informed decision while making sure you have the best experience possible. Our customers told us that the most unpleasant aspect of buying a new vehicle was the negotiating process. So we changed it. We will also buy your vehicle from you, whether or not your purchase from us! We've removed the stress from the vehicle purchasing & selling experience.