We had bought our F150 back in 2021 at Plaza Ford. - QuickRick
We had bought our F150 back in 2021 at Plaza Ford. At that time they were terrific and Ford X Plan purchase capped any “ not required by law” doc fees at $150 or less.
Originally we were going to purchase our Florida car in Florida because it was easier and less stressful (we live in Florida 6 months and MD 6 months) . My buddy who is a Plaza Ford fan said “ oh buy from these guys instead, they’ll do so much more for you than a Florida dealer “
Fast forward to the deal: they were very rigid as to the dealer doc fees. On the contract it states “ not required by law” but try and get out of paying it…it’s an entitlement that MD allows them to charge. It’s actually an optional dealer fee sort of like a tip. They could charge $0 or $800 allowed by MD. It gets taxed so it’s additional profit for them not a requirement.
When I dared to get this dealer charge discounted it was like I was being unreasonable ( in 3 past deals I simply asked for a discount $799 in my case off the bottom line). **
Don’t bother with Plaza Ford, something has changed in the past few years and writing the owner who did not respond, tells me lots-can’t be bothered with me.
I was ready to be a loyal Plaza Ford customer. I was talked into buying from them. We drove many miles out our way to buy at this dealer. In hindsight, all the fees and add-ons made this deal costly.
Truth is that there’s nothing special about them over any other Ford dealership. It’s a pity because my last experience with Plaza was better.
** a document fee is an arbitrary fee that some dealers charge. In California they are capped at $95 not $799 so—it’s a a profit center for them.
Don’t make my mistake, early on ask for no doc fee or a corresponding discount on the bottom line to match that fee. This can be done and I have on 3 car deals successfully. It’s too late for me at Plaza Ford but not you. Be prepared to walk if they tell you
“ everyone pays this” .
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