Assael BMW

Reason for Visit: Sales

I recommend this dealer: No

My Review of Assael BMW:
I am currently looking for another BMW and ran across ASSAEL BMW in Monrovia online and cold shivers ran down my back! NEVER GO TO ASSael because I bought my 2002 X5 brand new and they were a problem from day one. They pressure you, haggle, and act like the old days during the sale. Then after the sale, the problems mounted.

Parts dept does not know their ass from their head. Went 2 times to the parts dept for a CPT8000. Could not get me the correct parts for a in car mounted BMW phone I wanted to purchase - couldn't figure out the wiring parts and adapters. Finally after 2 useless trips, I drove to Crevier BMW and they had everything to me in less than 10 minutes! BTW: Crevier BMW hosted a "Westfest X5" gathering in 2003 inviting all BMW X5 owners to a free clinic & BBQ.

Another ASSael BMW mistake: I left the vehicle for service because of a pair of scratches on the top of the roof apparently caused during transport. Over the weekend their service bay was broken into by thieves and they took my CPT8000 phone, charger, and business materials. Never did they call me to inform me, but after I found, the service manager (an arrogant and old stubborn employee) told me to go to the Monrovia Police Dept to file the report. After filing the report, the police dept produced the phone but no charger and none of my business materials. ASSael BMW, what a moron!

Then the worst happened about a year later, the vehicle would stall, quit, and the lights all flashed when the outside temperatures went over 100 degrees and making a left turn from a stop. Very dangerous for a vehicle and occupants making a left across an intersection while in motion and stopping. Vehicle restarted after a minute or two and being embarrassed while stuck in the turn blocking cars from passing. Went to their service dept (big mistake) 2 times and they said they could not reproduce the error and therefore gave it back to me unrepaired. Both times after I had it back, it would stall again. I made a report to the NHTSA and there is a file they have online so you check about this issue. So I finally got fed up and wrote to BMW NA and they set me up with the service director at New Century BMW and arranged a loaner while they had it for about 2 weeks. The first time in entire BMW experience where I felt like an important customer (are you listening ASSael?). They found the problem (wiring fault & engine ECU programming) and had a master tech fix the issue. Has never been a problem since! ASSael BMW, how stupid do you feel not taking care of a customer who bought from you and will never ever step into your dealership? I have told so many people to go elsewhere to buy their BMW. I prefer New Century BMW for their knowledge and experience in taking care of customers.

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Reason for Visit: Sales

I recommend this dealer: No

My Review of Assael BMW:
I bought my Mini Cooper over one month ago. There were no floor mats in the car. My sales rep, Roger, stated he would FedEx my floor mats to me, as I was leaving to go out of town the next day. Over a month and a dozen calls later, I still have no floor mats. I have left messages both for Roger and his manager, and they do not return calls. Further, my sales rep left me sitting in front of the finance department with no explanation to the staff there as to why I was there, or that I was sitting there waiting at all. As a result, I sat there for 40+ minutes until someone asked me if I was being helped. When I said no, she was kind enough to help me. However, my sales rep had not completed my file, and so he had to be paged several times before bringing the paperwork, which was incomplete. Overall, I'm afraid my experience was not and continues not to be positive. Luckily, I love my Mini Cooper S despite my very underwhelming experience.

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Reason for Visit: Service

I recommend this dealer: No

My Review of Assael BMW:
I had my car in for a simple oil change service. The lady who assist me named Maria acted like if she is doing me a favor the whole time, no greetings, not a SIMPLE THANK YOU! The service usually takes about 2 hrs to finish. I waited 9 hrs for the car to be done. NOT only that, the service associate lady didn't even call me to let me know what is going on. I had to call her myself for the status of the vehicle. I even had to call several times, since she is either not picking up or with a guest. By the time I finally reached her, they are almost CLOSED!! I had to rush myself to the dealership to get my car.
Here is the worst thing, when I got my car, I noticed mileage is different. Mileage in 16344, mileage out 16358. But the paper work saids
mileage out is 16345, 13 miles differences. Obviously ppl who work there took my car for a "joyride". I understand if they had to drive my car out for tests after service, but for 13 miles? (which I doubt it, since its only a oil change) I guess they not only test drive my car but also had lunch somewhere too.

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Reason for Visit: Sales

I recommend this dealer: No

My Review of Assael BMW:
Assael sold me a BMW Z4 8 months ago that does not have a clean title, They will not do anything about it. I can't drive the car because it is not in my name. I have now had to get a Lawyer. This car dealer is a rip off and this is against the law to sell a car with a unclean title.

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Reason for Visit: Sales

I recommend this dealer: No

My Review of Assael BMW:
I went to this dealership with my friend. Both of us were interested in the 08 335i. The sales man acted like he was doing us a favor and was very reluctant to get the key for us to look inside. He told us test drive is only for serious buyers and since we are not buying today, he'll just explain about the price structure and option package to us. Well, I pretty much know everything he has to say because I already did tons of research online. We also made it clear to him, both of us are in the market for a new car and there is a good chance each of us will endup buying a BMW.

He finally agree to let us do a test drive but told us only one person will be able to drive. According to him, he don't want us to go out for a joyride. I finally have enough. I told him to follow us back to the showroom and explain to his manager how he manage to piss off two potential buyers within minuts. He started to back track himself and say we misunderstood him. At this point I have no interest doing business with this dealer what so ever so me and my friend just walk off the lot. I probably could have cuss out the manager and made a scene but that's just not my style.

For the record, we visited three other dealers that day. Testdrove two Saab(symes), a Acura(Sierra), and the BMW 335i(New Century). All the sales men we encouter were professional, courteous and knowledgable. For my money the 335i is best by far. If you are in the market for that price segment, it make no sense to get anything else. Just stay away from Asseal.

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Reason for Visit: Service

I recommend this dealer: No

My Review of Assael BMW:
Brought my MINI in for an oil change and rear brake change, the next day the engine compartment catches fire which the Fire Department had to extinguish. I contacted the Service Manager many times and still have not heard back from him, and my car still sits at the shop after 4 weeks.

The forensics inspection verified the power steering pump failed and caused the fire. Which also damaged the main wiring harness and battery. My insurance has agreed to pay for the repair, but my car cannot be released until full payment from insurance is received.

I also requested to keep the damaged parts, which I was later informed it is going to cost me an extra $60 ("Core Cost") to keep MY damaged parts. The insurance adjuster also expressed the service departments lack of quality, further supporting suspicions about Assael's poor level of work environment.

It is one lie after another. I recall the day I dropped my car off for the oil change and brake repair, one of the mechanics inquired if my car was still under warranty (which it is not).

My insurance adjust and foresics inspector had to wait over an hour before they were brought back to my car so they could assess the damages.

I have also filed complaints with the BMW headquarters and the Better Business Bureau to warn people of this poor business. Would hate for anyone to go through such a horrible experience! WARNING! Do NOT go to this dealer!

Highly recommend Southbay BMW or Long Beach BMW!

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Reason for Visit: Service

I recommend this dealer: Yes

My Review of Assael BMW:
I was afraid to go there after seeing so many bad reviews on this website. But the people who work in service (on the MINI side, at least) were extremely friendly but professional.
I had a very minor repair necessary for my MINI. They fixed it in one day and gave it a free wash.
I would have given all "5"s except they do not provide loaners nor pickup for MINI customers.
This was late June 07. I was told that they had just been taken over by new owners...

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Reason for Visit: Sales

I recommend this dealer: No

My Review of Assael BMW:
Customer Service - A joke, sales rep acted as if I owed him something. Seemed to take all of his effort simply to retrieve the keys to open the car for my mother and I to take a look

Quality of Work - He knew what he was talking about...most of the time.

Friendliness - A joke, see customer service. Said he was in the business for 30 years and didn't want to play any games and not to waste his time...right off the bat...wtf?

Experience - Very, very bad aftertaste.

Pricing - Again, when we sat down to negotiate a price, he repeated that he doesn't play games etc. Wouldn't budge on price, was only $500 off MSRP.

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Reason for Visit: Sales

I recommend this dealer: No

My Review of Assael BMW:
Customer Service - A joke, sales rep acted as if I owed him something. Seemed to take all of his effort simply to retrieve the keys to open the car for my mother and I to take a look

Quality of Work - He knew what he was talking about...most of the time.

Friendliness - A joke, see customer service. Said he was in the business for 30 years and didn't want to play any games and not to waste his time...right off the bat...wtf?

Experience - Very, very bad aftertaste.

Pricing - Again, when we sat down to negotiate a price, he repeated that he doesn't play games etc. Wouldn't budge on price, was only $500 off MSRP.

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Reason for Visit: Service

I recommend this dealer: No

My Review of Assael BMW:
I just need a fax for certificate. When I call, they always direct me to the mailbox. Have been calling and left messages in his mailbox to return my call for over a month and I never get contact.
I've visited for the services and my history of service was messed up and this representative doesn't want to correct it.

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