Zimmer Motors has been operating in the northern Kentucky area since 1929 and as a Plymouth franchise since 1932 initially under Ed Zimmer. In 1933 the Desoto nameplate was added as the 2nd new car franchise. The building of I-75 in 1938 forced the dealership into a smaller area of land and we operated as a used car dealership up until 1958. In 1959 Studebaker was added as a franchise followed by Plymouth (again) in 1961 and the Chrysler brand in 1978. Continuing our family-owned tradition Tom Zimmer joined our dealership in 1958 and was followed by Dick Zimmer in 1961.
In March 1980 Zimmer Motors moved to its present location in Florence, KY as a Chrysler and Plymouth dealership. Our prior location in Covington was then opened as a Dodge dealership under long-time employee Bill Riley in October of 1980. The untimely death of Mr. Riley brought about the sale of the Dodge brand to Bob Marshall in 1983.
The new dealership, now named Mall Chrysler Plymouth, quickly grew from seventeen employees to over fifty in a short span of time. Current managers Catherine, John, and Rich Zimmer all joined Zimmer Motors in the 1980s. In 1991 our dealership added the Jeep and Eagle brands to our expanding line of quality franchises. By the end of the 1990s both Plymouth and Eagle had been phased out by Chrysler Corporation thus streamlining our franchises into a cohesive group. In 2005 we underwent our latest change with a remodeled showroom and a separate parts warehouse. It was at this time we renamed our dealership Zimmer Chrysler Jeep.
Zimmer Chrysler-Dodge-Jeep-Ram always maintains competitive new and pre-owned inventories of Chrysler, Dodge and Jeep vehicles. As a family owned and operated dealership of over eighty years we value our extended family of clients always striving to make customers for a lifetime. Staffed with experience sales representatives and top trained technicians, we're here to provide a fun, easy and valuable automotive shopping and s